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Basmati Rice Microwave

Fail

The top 5 brands take 99% of clicks, so Basmati Rice Microwave is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£118K/yr80K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
60%top-5 click share · 6 brands · 79 sellers

Flapen Score

Basmati Rice Microwave against its category

The dotted line is the Grocery average. Past it, Basmati Rice Microwave is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basmati Rice Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basmati Rice Microwave 80K times last year and spent an estimated £118K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
8.3%
Market size, estimated
£118Ka year
Peak month
February3.0× the quietest month
Top search term
tilda basmati rice 5kg22K searches a year

02 · Price

A sale here is worth £17.65.

Listings sell for £17.65 on average, from £1.14 to £53.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.65 that is £4K to £9K a year per listing.

Average price
£17.65inside the $15 to $100 sweet spot
Price range
£1.14–£53.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Rice, Pasta & Pulses. It carries 643 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#77in Rice, Pasta & Pulses
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Basmati Rice Microwave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

79

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

0%

  • Tilda72%
  • Gharana Swaad Ka Khazaana16%
  • Universal Product Solutions5%
  • LAILA4%
  • Grocery King1%
  • Salaam1%

Demand

Basmati Rice Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Basmati Rice Microwave search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tilda basmati rice 5kg22K/yr
  • tilda basmati rice 10kg31K/yr
  • tilda basmati rice16K/yr
  • tilda basmati rice 20kg6K/yr
  • tilda rice basmati3K/yr
  • tilda basmati3K/yr

Reviews and returns

What reviews say buyers love and hate about Basmati Rice Microwave

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Basmati Rice Microwave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data