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Basmati Rice Microwave

Fail

The top 5 brands take 99% of clicks, so Basmati Rice Microwave is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£118K/yr80K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
60%top-5 click share · 6 brands · 79 sellers

Flapen Score

Basmati Rice Microwave against its category

The dotted line is the Grocery average. Past it, Basmati Rice Microwave is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basmati Rice Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basmati Rice Microwave 80K times last year and spent an estimated £118K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
8.3%
Market size, estimated
£118Ka year
Peak month
February3.0× the quietest month
Top search term
tilda basmati rice 5kg22K searches a year

02 · Price

A sale here is worth £17.65.

Listings sell for £17.65 on average, from £1.14 to £53.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.65 that is £4K to £9K a year per listing.

Average price
£17.65inside the $15 to $100 sweet spot
Price range
£1.14–£53.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Rice, Pasta & Pulses. It carries 643 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#77in Rice, Pasta & Pulses
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Basmati Rice Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

79

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Tilda72%
  • Gharana Swaad Ka Khazaana16%
  • Universal Product Solutions5%
  • LAILA4%
  • Grocery King1%
  • Salaam1%

Demand

Basmati Rice Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Basmati Rice Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tilda basmati rice 5kg22K/yr
  • tilda basmati rice 10kg31K/yr
  • tilda basmati rice16K/yr
  • tilda basmati rice 20kg6K/yr
  • tilda rice basmati3K/yr
  • tilda basmati3K/yr

Reviews and returns

What reviews say buyers love and hate about Basmati Rice Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.14

Chemical smell

have a mild aroma

no aroma

Taste-Overall16%+0.41

Strange taste

Didnt like the taste

I didnt like the taste also it was too thick

Quality-Overall13%+1.80

I hope the quality control can be checked

This pack of rice was very low quality

Poor quality

Cooking Instructions5%+0.46

this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked

Its hard to cook it

Mushy after cooking

Value For Money5%+1.61

Far too expensive

But price is high now

Love

Quality-Overall27%+1.80

performance, it's excellent

Best quality

Rice quality is good

Taste-Overall24%+0.41

Aromatic

Absolutely delicious

Excellent all round and great rice

Value For Money21%+1.61

Excellent price

Worth it

Good value for money

Cooking Instructions10%+0.46

Easy cook

Cooks to perfection

Great fir everyday cooking as well ad special occasions

Smell4%−0.14

It has that authentic nutty aroma that fills the kitchen while it's cooking

Overall, the rice has a nice aroma and cooks very quickly – ready in just 10 minutes, which is impressive

It smells good

Return

0.0% Return rate 0% Fixable by listing

Value For Money50%▁█▁▁▁▁

Far too expensive

But price is high now

Gap/Hole25%▁█▁▁▁▁
Leak-Proof25%▁▁▁█▁▁

FAQ

Common Basmati Rice Microwave questions

Answered from the same tracked data.