basmati rice microwave
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£17.65avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good£1.14–£53.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good643.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£118K£118K/yr · 80K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, basmati rice microwave is a £118K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
basmati rice microwave market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £106K–£141K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Tilda72%
- Gharana Swaad Ka Khazaana16%
- Universal Product Solutions5%
- LAILA4%
- Grocery King1%
- Salaam1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.0×
Top basmati rice microwave search terms
- tilda basmati rice 5kg22K/yr
- tilda basmati rice 10kg31K/yr
- tilda basmati rice16K/yr
- tilda basmati rice 20kg6K/yr
- tilda rice basmati3K/yr
- tilda basmati3K/yr
Top basmati rice microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tilda Pure Basmati Rice 5kg
Tilda£13.624.7★1,912 rev
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
Gharana Swaad Ka Khazaana£26.694.8★102 rev
Tilda Pure Basmati Rice 10 kg
Tilda£27.324.6★1,132 rev
Tilda Pure Basmati Rice 5kg
Tilda£13.644.8★479 rev
Tilda Pure Original Basmati Rice 10 kg
Tilda£25.154.6★312 rev
Newest
by launch date
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.93869 rev
Tildaa Pure Basmati Rice 10kg | Aromatic Long Grain Basmati Rice | Naturally Gluten-Free | Consistently Fluffy Texture with Delicate Fragrance | Perfect For Curries Biryanis & International Cuisines
Gharana Swaad Ka Khazaana£27.1322 rev
Tilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)
Grocery King£28.649 rev
Tilda Basmati Rice 2x1kg
Universal Product Solutions£9.1734 rev
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
Gharana Swaad Ka Khazaana£26.69102 rev
Trending
90-day click momentumTilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)
Grocery King£28.643.9★
Tilda Pure Basmati Rice 5kg
Tilda£13.644.8★
Tilda Pure Basmati Rice
Tilda£5.704.6★
Tilda Pure Original Basmati Rice 500g
Tilda£3.364.4★
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★
What buyers say about basmati rice microwave
What buyers praise and complain about, mined from review topics.What buyers love
“performance, it's excellent”
“Aromatic”
“Excellent price”
“Easy cook”
“It has that authentic nutty aroma that fills the kitchen while it's cooking”
“Lovely long grains and fluffy”
“The rice absorbs flavours well”
“easy to follow instructions”
“As I expected”
“have a great texture”
What buyers complain about
“Chemical smell”
“Strange taste”
“I hope the quality control can be checked”
“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”
“Far too expensive”
“not that fragrant”
“NOT delicate orfragrant”
“There's no nutrition in this rice & it's garbage”
“both bags were torn”
“does not match what was originally advertised”
Top return reasons
Common questions
- Is basmati rice microwave profitable to sell on Amazon United Kingdom?
- The niche generates £118K/yr across 22 tracked products. 90-day search growth is -39.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the basmati rice microwave niche?
- 6 brands and 79 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in basmati rice microwave?
- Top complaints mined from reviews: Smell, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for basmati rice microwave peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
- What does it cost to enter the basmati rice microwave niche?
- Listings span £1.14–£53.20; the average listing price is £17.65 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.