How competitive is the Basmati Rice Microwave niche on Amazon United Kingdom?

6 brands and 79 sellers compete in Basmati Rice Microwave on Amazon United Kingdom. The top 5 Basmati Rice Microwave products take 60% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Basmati Rice Microwave?

Basmati Rice Microwave buyers on Amazon United Kingdom complain most about Smell, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Basmati Rice Microwave niche?

Basmati Rice Microwave sells for £17.65 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.14–£53.20. The average incumbent carries 643 reviews — the moat a new listing must climb.

Basmati Rice Microwave

brand-locked demand (top 5 brands take 99% of clicks) — Basmati Rice Microwave doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Basmati Rice Microwave profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Basmati Rice Microwave is a £118K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Basmati Rice Microwave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.5% over the last 90 days and 8.3% of searches end in a purchase.

£118K

revenue / yr

Units sold / yr8K

Search volume / yr-39.5%80K

Conversion rate8.3%

Avg price£17.65

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 79

Top-5 product click share60%

Open market1%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Basmati Rice Microwave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tilda Pure Basmati Rice 5kg

Price: £13.62
Rating: 4.7/5
Reviews: 1,912
Age: 15y ago

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice

Price: £26.69
Rating: 4.8/5
Reviews: 102
Age: 2y ago

Tilda Pure Basmati Rice 10 kg

Price: £27.32
Rating: 4.6/5
Reviews: 1,132
Age: 10y ago

Tilda Pure Basmati Rice 5kg

Price: £13.64
Rating: 4.8/5
Reviews: 479
Age: 10y ago

Tilda Pure Original Basmati Rice 10 kg

Price: £25.15
Rating: 4.6/5
Reviews: 312
Age: 10y ago

Newest

by launch date

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

Tildaa Pure Basmati Rice 10kg | Aromatic Long Grain Basmati Rice | Naturally Gluten-Free | Consistently Fluffy Texture with Delicate Fragrance | Perfect For Curries Biryanis & International Cuisines

Price: £27.13
Rating: 4.3/5
Reviews: 22
Age: 1y ago

Tilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)

Price: £28.64
Rating: 3.9/5
Reviews: 9
Age: 2y ago

Tilda Basmati Rice 2x1kg

Price: £9.17
Rating: 4.5/5
Reviews: 34
Age: 2y ago

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice

Price: £26.69
Rating: 4.8/5
Reviews: 102
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

Tilda72%
Gharana Swaad Ka Khazaana16%
Universal Product Solutions5%
LAILA4%
Grocery King1%
Salaam1%

Basmati Rice Microwave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR8.3%Products22Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews643Avg BSR#77

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Top Basmati Rice Microwave search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tilda basmati rice 5kg22K/yr -15.8%6.2% conv.
tilda basmati rice 10kg31K/yr -49.5%8.3% conv.
tilda basmati rice16K/yr -57.1%6.0% conv.
tilda basmati rice 20kg6K/yr -29.6%2.8% conv.
tilda rice basmati3K/yr -42.1%6.1% conv.
tilda basmati3K/yr +13.1%8.3% conv.

What reviews say buyers love and hate about Basmati Rice Microwave

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall27%

“performance, it's excellent”

Taste-Overall24%

“Aromatic”

Value For Money21%

“Excellent price”

Cooking Instructions10%

“Easy cook”

Smell4%

“It has that authentic nutty aroma that fills the kitchen while it's cooking”

What buyers complain about

78% of reviews

Smell23%

“Chemical smell”

Taste-Overall16%

“Strange taste”

Quality-Overall13%

“I hope the quality control can be checked”

Cooking Instructions5%

“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”

Value For Money5%

“Far too expensive”

Basmati Rice Microwave return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

50%

2Gap/Hole

25%

3Leak-Proof

25%

Common Basmati Rice Microwave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basmati Rice Microwave 44/100 on Amazon United Kingdom — Skip it. The niche generates £118K/yr across 22 tracked products. Search demand moved -39.5% over the last 90 days.