Basmati Rice Microwave
FailThe top 5 brands take 99% of clicks, so Basmati Rice Microwave is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £118K/yr80K searches / yr
- 90-day growth
- -39.5%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 79 sellers
Flapen Score
Basmati Rice Microwave against its category
The dotted line is the Grocery average. Past it, Basmati Rice Microwave is stronger. Inside it, weaker.
Market
The Basmati Rice Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Basmati Rice Microwave 80K times last year and spent an estimated £118K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -39.5%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £118Ka year
- Peak month
- February3.0× the quietest month
- Top search term
- tilda basmati rice 5kg22K searches a year
02 · Price
A sale here is worth £17.65.
Listings sell for £17.65 on average, from £1.14 to £53.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.65 that is £4K to £9K a year per listing.
- Average price
- £17.65inside the $15 to $100 sweet spot
- Price range
- £1.14–£53.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Rice, Pasta & Pulses. It carries 643 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Rice, Pasta & Pulses
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 643per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Basmati Rice Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tilda Pure Basmati Rice 5kg
- Price
- £13.62
- Rating
- 4.7/5
- Reviews
- 1,912
- Age
- 15y ago

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
- Price
- £26.69
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 2y ago

Tilda Pure Basmati Rice 10 kg
- Price
- £27.32
- Rating
- 4.6/5
- Reviews
- 1,132
- Age
- 10y ago

Tilda Pure Basmati Rice 5kg
- Price
- £13.64
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 10y ago

Tilda Pure Original Basmati Rice 10 kg
- Price
- £25.15
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 10y ago
Trending
90-day click momentum
Tilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)
- Price
- £28.64
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago

Tilda Pure Basmati Rice 5kg
- Price
- £13.64
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 10y ago

Tilda Pure Basmati Rice
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 14y ago

Tilda Pure Original Basmati Rice 500g
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 13y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago
Newest
by launch date
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago

Tildaa Pure Basmati Rice 10kg | Aromatic Long Grain Basmati Rice | Naturally Gluten-Free | Consistently Fluffy Texture with Delicate Fragrance | Perfect For Curries Biryanis & International Cuisines
- Price
- £27.13
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Tilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)
- Price
- £28.64
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago

Tilda Basmati Rice 2x1kg
- Price
- £9.17
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 2y ago

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
- Price
- £26.69
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Tilda72%
- Gharana Swaad Ka Khazaana16%
- Universal Product Solutions5%
- LAILA4%
- Grocery King1%
- Salaam1%
Demand
Basmati Rice Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Basmati Rice Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tilda basmati rice 5kg22K/yr
- tilda basmati rice 10kg31K/yr
- tilda basmati rice16K/yr
- tilda basmati rice 20kg6K/yr
- tilda rice basmati3K/yr
- tilda basmati3K/yr
Reviews and returns
What reviews say buyers love and hate about Basmati Rice Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical smell
have a mild aroma
no aroma
Strange taste
Didnt like the taste
I didnt like the taste also it was too thick
I hope the quality control can be checked
This pack of rice was very low quality
Poor quality
this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked
Its hard to cook it
Mushy after cooking
Far too expensive
But price is high now
Love
performance, it's excellent
Best quality
Rice quality is good
Aromatic
Absolutely delicious
Excellent all round and great rice
Excellent price
Worth it
Good value for money
Easy cook
Cooks to perfection
Great fir everyday cooking as well ad special occasions
It has that authentic nutty aroma that fills the kitchen while it's cooking
Overall, the rice has a nice aroma and cooks very quickly – ready in just 10 minutes, which is impressive
It smells good
Return
0.0% Return rate 0% Fixable by listing
Far too expensive
But price is high now
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Basmati Rice Microwave questions
Answered from the same tracked data.









