Basmati Rice 10kg
FailDemand is soft, at -33.1% this quarter, so Basmati Rice 10kg is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £419K/yr494K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 40 sellers
Flapen Score
Basmati Rice 10kg against its category
The dotted line is the Grocery average. Past it, Basmati Rice 10kg is stronger. Inside it, weaker.
Market
The Basmati Rice 10kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Basmati Rice 10kg 494K times last year and spent an estimated £419K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.
- Searches, last 12 months
- 494K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £419Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- basmati rice 10kg146K searches a year
02 · Price
A sale here is worth £14.26.
Listings sell for £14.26 on average, from £5.03 to £27.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £14.26 that is £29K to £36K a year per listing.
- Average price
- £14.26under the $15 to $100 sweet spot
- Price range
- £5.03–£27.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #66 within Rice, Pasta & Pulses. It carries 659 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 83%
- Out of stock, average day
- 2.6%
- Average rank
- #66in Rice, Pasta & Pulses
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 659per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Basmati Rice 10kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Laila Basmati Rice 10Kg
- Price
- £12.33
- Rating
- 4.5/5
- Reviews
- 1,452
- Age
- 12y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago

Laila Longer Basmati Rice 5Kg
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 1,389
- Age
- 5y ago

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago

Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary
- Price
- £7.82
- Rating
- 4.5/5
- Reviews
- 1,280
- Age
- 8y ago
Trending
estimated 90-day click momentum
Trophy Indian Basmati Rice 10000g
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 3y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago

Laila Longer Basmati Rice 5Kg
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 1,389
- Age
- 5y ago

Mai Thai AAA Jasmine Rice 10 KG
- Price
- £13.23
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 14y ago

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Newest
by launch date
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
- Price
- £26.69
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 2y ago

Kohinoor Gold Basmati 10kg
- Price
- £17.54
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 3y ago

Trophy Indian Basmati Rice 10000g
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
40
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
4%
- LAILA60%
- Salaam18%
- Kohinoor7%
- Tilda5%
- Mai Thai4%
- PONLEE3%
- Open — no brand owns it (2 brands, 4%)
Demand
Basmati Rice 10kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Basmati Rice 10kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- basmati rice 10kg146K/yr
- laila basmati rice 10kg98K/yr
- rice 10kg51K/yr
- laila rice23K/yr
- kohinoor basmati rice14K/yr
- tilda basmati rice 10kg31K/yr
- 10kg rice20K/yr
- basmati rice 20kg19K/yr
- laila basmati rice11K/yr
- 10kg basmati rice11K/yr
Reviews and returns
What reviews say buyers love and hate about Basmati Rice 10kg
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Basmati Rice 10kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









