basmati rice 10kg
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good658.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.26avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good£419K£419K/yr · 494K searches
Price range
Good£5.03–£27.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, basmati rice 10kg is a £419K/yr Amazon United Kingdom market (494K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
basmati rice 10kg market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £428K–£570K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 56%
- Out of stock
- 2.6%
- Avg brand age
- 71 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
40
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- LAILA60%
- Salaam18%
- Kohinoor7%
- Tilda5%
- Mai Thai4%
- PONLEE3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top basmati rice 10kg search terms
- basmati rice 10kg146K/yr
- laila basmati rice 10kg98K/yr
- rice 10kg51K/yr
- laila rice23K/yr
- kohinoor basmati rice14K/yr
- tilda basmati rice 10kg31K/yr
- 10kg rice20K/yr
- basmati rice 20kg19K/yr
- laila basmati rice11K/yr
- 10kg basmati rice11K/yr
Top basmati rice 10kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laila Basmati Rice 10Kg
LAILA£12.334.5★1,452 rev
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★869 rev
Laila Longer Basmati Rice 5Kg
LAILA£7.354.5★1,389 rev
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.404.6★129 rev
Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary
LAILA£7.824.5★1,280 rev
Newest
by launch dateLaila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.40129 rev
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.93869 rev
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
Gharana Swaad Ka Khazaana£26.69102 rev
Kohinoor Gold Basmati 10kg
Kohinoor£17.5429 rev
Trophy Indian Basmati Rice 10000g
PONLEE£12.6566 rev
Trending
90-day click momentumTrophy Indian Basmati Rice 10000g
PONLEE£12.654.6★
Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals
Salaam£5.934.5★
Laila Longer Basmati Rice 5Kg
LAILA£7.354.5★
Mai Thai AAA Jasmine Rice 10 KG
Mai Thai£13.234.6★
Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style
LAILA£7.404.6★
What buyers say about basmati rice 10kg
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Good value for money”
“Aromatic”
“Great fir everyday cooking as well ad special occasions”
“It has that authentic nutty aroma that fills the kitchen while it's cooking”
“The rice absorbs flavours well”
“Lovely long grains and fluffy”
“Best grain and easy to cook”
“As described”
“Great size”
What buyers complain about
“Chemical smell”
“I hope the quality control can be checked”
“I didnt like the taste also it was too thick”
“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”
“No aroma”
“Far too expensive”
“not that fragrant”
“There's no nutrition in this rice & it's garbage”
“both bags were torn”
“The rice is half BLACK”
Common questions
- Is basmati rice 10kg profitable to sell on Amazon United Kingdom?
- The niche generates £419K/yr across 18 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the basmati rice 10kg niche?
- 8 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in basmati rice 10kg?
- Top complaints mined from reviews: Smell, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for basmati rice 10kg peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the basmati rice 10kg niche?
- Listings span £5.03–£27.32; the average listing price is £14.26 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.