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Basmati Rice 10kg

Fail

Demand is soft, at -33.1% this quarter, so Basmati Rice 10kg is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£419K/yr494K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 40 sellers

Flapen Score

Basmati Rice 10kg against its category

The dotted line is the Grocery average. Past it, Basmati Rice 10kg is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basmati Rice 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basmati Rice 10kg 494K times last year and spent an estimated £419K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
5.9%
Market size, estimated
£419Ka year
Peak month
November1.8× the quietest month
Top search term
basmati rice 10kg146K searches a year

02 · Price

A sale here is worth £14.26.

Listings sell for £14.26 on average, from £5.03 to £27.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £14.26 that is £29K to £36K a year per listing.

Average price
£14.26under the $15 to $100 sweet spot
Price range
£5.03–£27.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£29K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #66 within Rice, Pasta & Pulses. It carries 659 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#66in Rice, Pasta & Pulses
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
659per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Basmati Rice 10kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£167K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

40

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

4%

  • LAILA60%
  • Salaam18%
  • Kohinoor7%
  • Tilda5%
  • Mai Thai4%
  • PONLEE3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Basmati Rice 10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Basmati Rice 10kg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • basmati rice 10kg146K/yr
  • laila basmati rice 10kg98K/yr
  • rice 10kg51K/yr
  • laila rice23K/yr
  • kohinoor basmati rice14K/yr
  • tilda basmati rice 10kg31K/yr
  • 10kg rice20K/yr
  • basmati rice 20kg19K/yr
  • laila basmati rice11K/yr
  • 10kg basmati rice11K/yr

Reviews and returns

What reviews say buyers love and hate about Basmati Rice 10kg

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Basmati Rice 10kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data