How competitive is the Basmati Rice 10kg niche on Amazon United Kingdom?

8 brands and 40 sellers compete in Basmati Rice 10kg on Amazon United Kingdom. The top 5 Basmati Rice 10kg products take 75% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Basmati Rice 10kg?

Basmati Rice 10kg buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Basmati Rice 10kg niche?

Basmati Rice 10kg sells for £14.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.03–£27.32. The average incumbent carries 659 reviews — the moat a new listing must climb.

Basmati Rice 10kg

soft demand (-33.1% this quarter) — Basmati Rice 10kg doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Basmati Rice 10kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Basmati Rice 10kg is a £419K/yr Amazon United Kingdom market (494K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Basmati Rice 10kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 5.9% of searches end in a purchase.

£419K

revenue / yr

Units sold / yr40K

Search volume / yr-33.1%494K

Conversion rate5.9%

Avg price£14.26

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 40

Top-5 product click share75%

Open market7%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Basmati Rice 10kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Laila Basmati Rice 10Kg

Price: £12.33
Rating: 4.5/5
Reviews: 1,452
Age: 12y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

Laila Longer Basmati Rice 5Kg

Price: £7.35
Rating: 4.5/5
Reviews: 1,389
Age: 5y ago

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style

Price: £7.40
Rating: 4.6/5
Reviews: 129
Age: 1y ago

Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary

Price: £7.82
Rating: 4.5/5
Reviews: 1,280
Age: 8y ago

Newest

by launch date

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style

Price: £7.40
Rating: 4.6/5
Reviews: 129
Age: 1y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice

Price: £26.69
Rating: 4.8/5
Reviews: 102
Age: 2y ago

Kohinoor Gold Basmati 10kg

Price: £17.54
Rating: 4.6/5
Reviews: 29
Age: 3y ago

Trophy Indian Basmati Rice 10000g

Price: £12.65
Rating: 4.6/5
Reviews: 66
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

LAILA60%
Salaam18%
Kohinoor7%
Tilda5%
Mai Thai4%
PONLEE3%
Open — no brand owns it (2 brands, 4%)

Basmati Rice 10kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume494KCVR5.9%Products18Brands8Top 5 Brands93%OOS Rate2.6%Rating4.5★Reviews659Avg BSR#66

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Basmati Rice 10kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

basmati rice 10kg146K/yr -26.6%6.1% conv.
laila basmati rice 10kg98K/yr -48.0%4.3% conv.
rice 10kg51K/yr -32.5%5.0% conv.
laila rice23K/yr +4.9%6.1% conv.
kohinoor basmati rice14K/yr -4.0%3.9% conv.
tilda basmati rice 10kg31K/yr -49.5%6.4% conv.
10kg rice20K/yr -39.1%4.6% conv.
basmati rice 20kg19K/yr -37.1%2.5% conv.
laila basmati rice11K/yr +10.1%5.2% conv.
10kg basmati rice11K/yr -15.7%5.3% conv.

What reviews say buyers love and hate about Basmati Rice 10kg

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall27%

“Best quality”

Value For Money23%

“Good value for money”

Taste-Overall22%

“Aromatic”

Cooking Instructions10%

“Great fir everyday cooking as well ad special occasions”

Smell3%

“It has that authentic nutty aroma that fills the kitchen while it's cooking”

What buyers complain about

77% of reviews

Smell21%

“Chemical smell”

Quality-Overall20%

“I hope the quality control can be checked”

Taste-Overall12%

“I didnt like the taste also it was too thick”

Cooking Instructions6%

“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”

Flavor4%

“No aroma”

Common Basmati Rice 10kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basmati Rice 10kg 44/100 on Amazon United Kingdom — Skip it. The niche generates £419K/yr across 18 tracked products. Search demand moved -33.1% over the last 90 days.