Basmati Rice

Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months

537K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

12.4%

Market size, estimated

£372Ka year

Peak month

May1.5× the quietest month

Top search term

basmati rice294K searches a year

Listings sell for £5.56 on average, from £0.77 to £13.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.56 that is £8K to £11K a year per listing.

Average price

£5.56under the $15 to $100 sweet spot

Price range

£0.77–£13.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #42 within Rice, Pasta & Pulses. It carries 823 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#42in Rice, Pasta & Pulses

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

823per listing

Listings tracked

23

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months