How competitive is the Basmati Rice niche on Amazon United Kingdom?

8 brands and 73 sellers compete in Basmati Rice on Amazon United Kingdom. The top 5 Basmati Rice products take 61% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Basmati Rice?

Basmati Rice buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Basmati Rice niche?

Basmati Rice sells for £5.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.77–£13.64. The average incumbent carries 823 reviews — the moat a new listing must climb.

Basmati Rice

prices mostly outside the sweet spot ($0.77–$13.64) — Basmati Rice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Basmati Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Basmati Rice is a £372K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Skip it — 44/100.

Basmati Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.3% over the last 90 days and 12.4% of searches end in a purchase.

£372K

revenue / yr

Units sold / yr80K

Search volume / yr-17.3%537K

Conversion rate12.4%

Avg price£5.56

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 73

Top-5 product click share61%

Open market3%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Basmati Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

Laila Longer Basmati Rice 5Kg

Price: £7.35
Rating: 4.5/5
Reviews: 1,389
Age: 5y ago

Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary

Price: £7.82
Rating: 4.5/5
Reviews: 1,280
Age: 8y ago

by Amazon Basmati Rice 1kg

Price: £1.92
Rating: 4.6/5
Reviews: 1,230
Age: 3y ago

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style

Price: £7.40
Rating: 4.6/5
Reviews: 129
Age: 1y ago

Newest

by launch date

Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style

Price: £7.40
Rating: 4.6/5
Reviews: 129
Age: 1y ago

by Amazon Basmati Rice 500g

Price: £1.38
Rating: 4.5/5
Reviews: 336
Age: 1y ago

Laila Gold Basmati Rice 2kg

Price: £4.32
Rating: 4.4/5
Reviews: 78
Age: 1y ago

Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals

Price: £5.93
Rating: 4.5/5
Reviews: 869
Age: 1y ago

by Amazon Basmati Rice 1kg

Price: £1.92
Rating: 4.6/5
Reviews: 1,230
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

LAILA43%
Morrisons18%
Salaam16%
by Amazon12%
Tilda9%
Mai Thai1%
Open — no brand owns it (2 brands, 2%)

Basmati Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume537KCVR12.4%Products23Brands8Top 5 Brands97%OOS Rate1.0%Rating4.5★Reviews823Avg BSR#42

Peak months: May · busiest ÷ quietest = 1.5×

Top Basmati Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

basmati rice294K/yr -11.3%12.8% conv.
basmati rice 5kg54K/yr -41.4%10.4% conv.
laila rice23K/yr +4.9%6.7% conv.
tilda basmati rice 5kg22K/yr -15.8%3.8% conv.
laila extra long basmati rice20K/yr -16.6%8.7% conv.
rice 5kg23K/yr -25.3%5.4% conv.
basmati17K/yr -15.1%13.4% conv.
rice basmati19K/yr -28.3%8.2% conv.
laila basmati rice11K/yr +10.1%5.7% conv.
5kg rice10K/yr -27.6%7.3% conv.

What reviews say buyers love and hate about Basmati Rice

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall26%

“Best quality”

Value For Money21%

“Great value”

Taste-Overall20%

“Aromatic”

Cooking Instructions12%

“Easy cook”

Smell4%

“It has that authentic nutty aroma that fills the kitchen while it's cooking”

What buyers complain about

70% of reviews

Smell20%

“Chemical smell”

Quality-Overall17%

“I hope the quality control can be checked”

Taste-Overall9%

“I didnt like the taste also it was too thick”

Cooking Instructions5%

“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”

Stale/Rotten/Spoiled4%

“not that fragrant”

Common Basmati Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basmati Rice 44/100 on Amazon United Kingdom — Skip it. The niche generates £372K/yr across 23 tracked products. Search demand moved -17.3% over the last 90 days.