basin
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($6.87 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good£725K£725K/yr · 1.6M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.69–£21.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,518.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, basin is a £725K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
basin market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £687K–£859K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 35%
- Out of stock
- 2.6%
- Avg brand age
- 41 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
95
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
8%
- Addis66%
- Wham8%
- Minky5%
- Easy Shopping4%
- Whatmore4%
- Joseph Joseph4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top basin search terms
- washing up bowl817K/yr
- washing up bowls for sink139K/yr
- basin106K/yr
- small washing up bowl55K/yr
- sink bowl55K/yr
- washing up bowls51K/yr
- large washing up bowl37K/yr
- washing bowl35K/yr
- wash basin31K/yr
- bowl plastic washing up19K/yr
Top basin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Addis Rectangular Washing up Bowl Metallic Large 9.5 Litre
Addis£4.924.6★11,153 rev
Addis 517935 Large Rectangular 10 Litre Washing Up Bowl with Handles Metallic Silver 39 x 32 x 14 cm
Addis£3.844.6★13,217 rev
Addis Rectangular Washing Up Bowl Linen 9.5 Litre 38cm x 14cm
Addis£4.454.6★11,153 rev
Advanced WHAM - 11285 - WASHING UP BOWL RECTANGULAR (Cleva Pro.SPEC Edition) by Wham
Wham£5.264.5★751 rev
Addis Large Washing Up Bowl With 12L Capacity In Air Blue
Addis£6.134.5★587 rev
Newest
by launch date
OptiProducts 11L Liter Plastic Washing Bowl Rectangular Multi-Purpose Basin Mixing Pot Sink Tidy Organizers (Grey)
OptiProducts£4.95751 rev
Collapsible Washing Up Bowl Blue 3.5L
yenlk£5.02941 rev
11 Litres Washing Up Bowl Rectangular Plastic Multi-Purpose Basin Mixing Sink Tidy Organizers (Grey)
Easy Shopping£4.892,912 rev
11 Litres Washing Up Bowl Rectangular Plastic Multi-Purpose Basin Mixing Sink Tidy Organizers (Black)
Easy Shopping£4.972,912 rev
Minky Washing Up Bowl with Sink Plug 11L Multipurpose Basin UK Made
Minky£8.322,513 rev
Trending
90-day click momentumAddis 517935 Large Rectangular 10 Litre Washing Up Bowl with Handles Metallic Silver 39 x 32 x 14 cm
Addis£3.844.6★
Addis Large Washing Up Bowl 10L Capacity In Roasted Red 39 x 32 x 14 cm
Addis£5.624.7★
Addis Washing Up Bowl Utility Butler Belfast Sinks Sage Green 33 x 42 x 17 cm 518035
Addis£7.724.6★
Addis Premium Soft Grip Large Rectangular Washing Up Bowl 9.5 litre White and Grey
Addis£9.084.6★
Wham Casa 39cm Rectangular Bowl (Silver)
Wham£5.024.4★
What buyers say about basin
What buyers praise and complain about, mined from review topics.What buyers love
“Fits right”
“Excellent product”
“good value”
“Love the colour”
“Good sturdy bowls great value just as described”
“Just what i wanted”
“Love the handles”
“Easy to use”
“Durable washing bowl”
“Excellent durable”
What buyers complain about
“was not fit for purpose”
“Also very brittle”
“POOR QUALITY WASHING UP BOWL”
“i ordered wrong colour sent back for right colour”
“this washing up bowl is paper thin”
“Expensive for what you get”
“Bit thin”
“Broken in two places”
“I dont think measurements are very accurate”
“Very cheap plastic”
Top return reasons
Common questions
- Is basin profitable to sell on Amazon United Kingdom?
- The niche generates £725K/yr across 26 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the basin niche?
- 10 brands and 95 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in basin?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.4%.
- When does demand for basin peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the basin niche?
- Listings span £2.69–£21.26; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 3,519 reviews — the moat a new listing must climb.