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Basin

Maybe

Returns run at only 0.4% of orders. But products sell for $6.87 on average, outside the sweet spot, so Basin is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£725K/yr1.6M searches / yr
90-day growth
-4.2%search demand this quarter
Competition
51%top-5 click share · 10 brands · 95 sellers

Flapen Score

Basin against its category

The dotted line is the Grocery average. Past it, Basin is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basin 1.6M times last year and spent an estimated £725K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
6.8%
Market size, estimated
£725Ka year
Peak month
February1.3× the quietest month
Top search term
washing up bowl817K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £2.69 to £21.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £6.87 that is £21K to £27K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£2.69–£21.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£27K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Cleaning Tools. It carries 3,519 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
69%
Out of stock, average day
2.6%
Average rank
#35in Cleaning Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,519per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Basin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

95

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

8%

  • Addis66%
  • Wham8%
  • Minky5%
  • Easy Shopping4%
  • Whatmore4%
  • Joseph Joseph4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Basin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Basin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washing up bowl817K/yr
  • washing up bowls for sink139K/yr
  • basin106K/yr
  • small washing up bowl55K/yr
  • sink bowl55K/yr
  • washing up bowls51K/yr
  • large washing up bowl37K/yr
  • washing bowl35K/yr
  • wash basin31K/yr
  • bowl plastic washing up19K/yr

Reviews and returns

What reviews say buyers love and hate about Basin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.03

was not fit for purpose

Quite small

It very big

Strength12%−0.13

Also very brittle

very flimsy

Not strong

Quality-Overall6%+1.05

POOR QUALITY WASHING UP BOWL

Very poor quality

Poor quality lasted a year before breaking

Color4%+0.89

i ordered wrong colour sent back for right colour

items appear to be seconds as defects in colour quality

The colour in the image doesn't match the colour that you receive

Washability4%+0.22

this washing up bowl is paper thin

Washing up is too much fun

This is not for washing anything bigger than a teacup

Love

Size-Overall20%−0.03

Fits right

reasonable size

Very happy with the size

Quality-Overall18%+1.05

Excellent product

The bowl itself is of good quality

Good quality bowl

Value For Money11%+0.52

good value

Fantastic price

Excellent value

Color9%+0.89

Love the colour

Vibrant colour

Great quality and vivid colour

Strength9%−0.13

Good sturdy bowls great value just as described

Solid construction

Strong and durable

Return

0.4% Return rate 82% Fixable by listing

Size-Overall66%▇█▇▇██

was not fit for purpose

Quite small

It very big

Defective Material/Parts8%▆█▆▇▅▆
Color7%█▄▅▄▃▃

i ordered wrong colour sent back for right colour

items appear to be seconds as defects in colour quality

The colour in the image doesn't match the colour that you receive

Quality-Overall2%▅▇▄▆█▃

POOR QUALITY WASHING UP BOWL

Very poor quality

Poor quality lasted a year before breaking

Advertised Vs Actual Product2%▂▄█▅▂▄

FAQ

Common Basin questions

Answered from the same tracked data.