How competitive is the Basin niche on Amazon United Kingdom?

10 brands and 95 sellers compete in Basin on Amazon United Kingdom. The top 5 Basin products take 51% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Basin?

Basin buyers on Amazon United Kingdom complain most about Size-Overall, Strength, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Basin niche?

Basin sells for £6.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.69–£21.26. The average incumbent carries 3,519 reviews — the moat a new listing must climb.

Basin

Basin shows low returns (0.4%), but pricing outside the sweet spot ($6.87 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Basin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Basin is a £725K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.

Basin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.2% over the last 90 days and 6.8% of searches end in a purchase.

£725K

revenue / yr

Units sold / yr125K

Search volume / yr-4.2%1.6M

Conversion rate6.8%

Avg price£6.87

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 95

Top-5 product click share51%

Open market12%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Basin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Addis Rectangular Washing up Bowl Metallic Large 9.5 Litre

Price: £4.92
Rating: 4.6/5
Reviews: 11,153
Age: 21y ago

Addis 517935 Large Rectangular 10 Litre Washing Up Bowl with Handles Metallic Silver 39 x 32 x 14 cm

Price: £3.84
Rating: 4.6/5
Reviews: 13,217
Age: 8y ago

Addis Rectangular Washing Up Bowl Linen 9.5 Litre 38cm x 14cm

Price: £4.45
Rating: 4.6/5
Reviews: 11,153
Age: 21y ago

Advanced WHAM - 11285 - WASHING UP BOWL RECTANGULAR (Cleva Pro.SPEC Edition) by Wham

Price: £5.26
Rating: 4.5/5
Reviews: 751
Age: 14y ago

Addis Large Washing Up Bowl With 12L Capacity In Air Blue

Price: £6.13
Rating: 4.5/5
Reviews: 587
Age: 8y ago

Newest

by launch date

OptiProducts 11L Liter Plastic Washing Bowl Rectangular Multi-Purpose Basin Mixing Pot Sink Tidy Organizers (Grey)

Price: £4.95
Rating: 4.3/5
Reviews: 751
Age: 2y ago

Collapsible Washing Up Bowl Blue 3.5L

Price: £5.02
Rating: 4.2/5
Reviews: 941
Age: 2y ago

11 Litres Washing Up Bowl Rectangular Plastic Multi-Purpose Basin Mixing Sink Tidy Organizers (Grey)

Price: £4.89
Rating: 4.3/5
Reviews: 2,912
Age: 3y ago

11 Litres Washing Up Bowl Rectangular Plastic Multi-Purpose Basin Mixing Sink Tidy Organizers (Black)

Price: £4.97
Rating: 4.3/5
Reviews: 2,912
Age: 3y ago

Minky Washing Up Bowl with Sink Plug 11L Multipurpose Basin UK Made

Price: £8.32
Rating: 4.5/5
Reviews: 2,513
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

Addis66%
Wham8%
Minky5%
Easy Shopping4%
Whatmore4%
Joseph Joseph4%
Open — no brand owns it (4 brands, 8%)

Basin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR6.8%Products26Brands10Top 5 Brands88%OOS Rate2.6%Rating4.5★Reviews3,519Avg BSR#35

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Basin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

washing up bowl817K/yr -5.2%5.9% conv.
washing up bowls for sink139K/yr -0.6%5.7% conv.
basin106K/yr -11.4%4.7% conv.
small washing up bowl55K/yr +2.7%1.5% conv.
sink bowl55K/yr -6.2%4.5% conv.
washing up bowls51K/yr -4.1%3.1% conv.
large washing up bowl37K/yr +4.6%4.2% conv.
washing bowl35K/yr +12.3%5.6% conv.
wash basin31K/yr +9.8%3.2% conv.
bowl plastic washing up19K/yr -18.3%6.5% conv.

What reviews say buyers love and hate about Basin

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Size-Overall20%

“Fits right”

Quality-Overall18%

“Excellent product”

Value For Money11%

“good value”

Color9%

“Love the colour”

Strength9%

“Good sturdy bowls great value just as described”

What buyers complain about

66% of reviews

Size-Overall26%

“was not fit for purpose”

Strength12%

“Also very brittle”

Quality-Overall6%

“POOR QUALITY WASHING UP BOWL”

Color4%

“i ordered wrong colour sent back for right colour”

Washability4%

“this washing up bowl is paper thin”

Basin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

66%

2Defective Material/Parts

3Color

4Quality-Overall

5Advertised Vs Actual Product

Common Basin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basin 50/100 on Amazon United Kingdom — Worth a look. The niche generates £725K/yr across 26 tracked products. Search demand moved -4.2% over the last 90 days.