Skip to content

Basil Seeds

Fail

Prices span $2.69–$9.97, mostly outside the sweet spot, so Basil Seeds is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£57K/yr88K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
71%top-5 click share · 10 brands · 14 sellers

Flapen Score

Basil Seeds against its category

The dotted line is the Grocery average. Past it, Basil Seeds is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basil Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basil Seeds 88K times last year and spent an estimated £57K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
12.8%
Market size, estimated
£57Ka year
Peak month
April4.2× the quietest month
Top search term
basil seeds85K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £2.69 to £9.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.04 that is £4K to £5K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£2.69–£9.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #191 within Herbs, Spices & Seasonings. It carries 732 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
10.7%
Average rank
#191in Herbs, Spices & Seasonings
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
732per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Basil Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

16%

  • Mr Fothergill's35%
  • Old India23%
  • Spice R Us8%
  • A Kilo of Spices6%
  • Nutriwish6%
  • Premier Seeds Direct5%
  • Open — no brand owns it (4 brands, 16%)

Demand

Basil Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Basil Seeds

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
60%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“it's hard to compare due to growing conditions”
A buyer, on “Plant Growth”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Basil Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data