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Basil Seeds

prices mostly outside the sweet spot ($2.69–$9.97) — Basil Seeds doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 14Growth 51Conversion 96Competition 24Returns 100Price range 0Avg price 14Brand share 44Review moat 69Quality gap 45
This niche Category average

Is Basil Seeds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Basil Seeds is a £57K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.

Basil Seeds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +21.1% over the last 90 days and 12.8% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr13K
Search volume / yr+21.1%88K
Conversion rate12.8%
Avg price£5.04

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers10 · 14
Top-5 product click share71%
Open market21%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews732

Top Basil Seeds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Mr Fothergill's35%
  • Old India23%
  • Spice R Us8%
  • A Kilo of Spices6%
  • Nutriwish6%
  • Premier Seeds Direct5%
  • Open — no brand owns it (4 brands, 16%)

Basil Seeds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR12.8%Products12Brands10Top 5 Brands79%OOS Rate10.7%Rating4.5★Reviews732Avg BSR#191
5K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

What reviews say buyers love and hate about Basil Seeds

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall30%

Excellent quality basil seeds

Plant Growth23%

Growing well

Value For Money11%

good value

Taste-Overall8%

Banana milkshakes, Yummy

Health Benefits-Overall7%

Very healthy

What buyers complain about

100% of reviews
Plant Growth60%

it's hard to compare due to growing conditions

Durability20%

Most died

Nutritional Content20%

not sure if the nutrition information on the packet is correct

Common Basil Seeds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basil Seeds 46/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +21.1% over the last 90 days.
Search demand for Basil Seeds on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 4.2× the quietest.