Skip to content

Basil Seeds

Fail

Prices span $2.69–$9.97, mostly outside the sweet spot, so Basil Seeds is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£57K/yr88K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
71%top-5 click share · 10 brands · 14 sellers

Flapen Score

Basil Seeds against its category

The dotted line is the Grocery average. Past it, Basil Seeds is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basil Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Basil Seeds 88K times last year and spent an estimated £57K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
12.8%
Market size, estimated
£57Ka year
Peak month
April4.2× the quietest month
Top search term
basil seeds85K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £2.69 to £9.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.04 that is £4K to £5K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£2.69–£9.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #191 within Herbs, Spices & Seasonings. It carries 732 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
10.7%
Average rank
#191in Herbs, Spices & Seasonings
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
732per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Basil Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Mr Fothergill's35%
  • Old India23%
  • Spice R Us8%
  • A Kilo of Spices6%
  • Nutriwish6%
  • Premier Seeds Direct5%
  • Open — no brand owns it (4 brands, 16%)

Demand

Basil Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Basil Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth60%−0.37

it's hard to compare due to growing conditions

Plant didn't grow

Very few seeds in the packet

Durability20%−0.10

Most died

Nutritional Content20%−0.09

not sure if the nutrition information on the packet is correct

Love

Quality-Overall30%+2.26

Excellent quality basil seeds

Great quality seeds

Excellent product

Plant Growth23%−0.37

Growing well

Great seeds - germinated well

Grown from seed the plants are growing well

Value For Money11%+0.68

good value

Good value

Great value

Taste-Overall8%+0.47

Banana milkshakes, Yummy

.tasty addition to salads and smoothies

These are Tasty

Health Benefits-Overall7%+0.41

Very healthy

Healthy addition to my diet

the health benefits are amazing

FAQ

Common Basil Seeds questions

Answered from the same tracked data.