basil seeds
Skip itPrices mostly outside the sweet spot ($2.69–$9.97) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Good732.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£57K£57K/yr · 88K searches
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£9.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, basil seeds is a £57K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
basil seeds market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £50K–£63K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 10.7%
- Avg brand age
- 66 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
14
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
16%
- Mr Fothergill's35%
- Old India23%
- Spice R Us8%
- A Kilo of Spices6%
- Nutriwish6%
- Premier Seeds Direct5%
- Open — no brand owns it (4 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +21.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×
Top basil seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fothergills Oh Sow Simple Basil Vegetable Seeds Sow: JanDec Green
Mr Fothergill's£2.694.4★82 rev
Old India Basil Seeds 1kg
Old India£8.394.7★173 rev
Basil Seeds | Tukmaria | Sabja | Subza| TUKHMALANGA | Falooda Seeds A* Grade Premium Quality 100g
Spice R Us£3.644.9★10 rev
Old India Basil Seeds 500g
Old India£6.394.6★39 rev
A Kilo of Spices Basil Seeds 1kg Sabja Tukmaria for Falooda and Drinks
A Kilo of Spices£9.924.6★188 rev
Newest
by launch dateFothergills Oh Sow Simple Basil Vegetable Seeds Sow: JanDec Green
Mr Fothergill's£2.6982 rev
Fothergills Basil Thai Vegetable Seeds 300 Seeds Sow: Jan-Dec Green
Mr Fothergill's£2.7712 rev
Basil Seeds | Tukmaria | Sabja | Subza| TUKHMALANGA | Falooda Seeds A* Grade Premium Quality 100g
Spice R Us£3.6410 rev
Nutriwish Basil Seeds (Sabja/Tukmaria) 250 g | 100% Natural Raw & Gluten-Free Superfood | Ideal for Smoothies Drinks Desserts Salads & Daily Nutrition
Nutriwish£9.976,554 rev
Basil Seeds | Tukmaria | Sabja | Subza| TUKHMALANGA | Falooda Seeds A* Grade Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)
Masala Cottage£2.8755 rev
Trending
90-day click momentumFothergills Basil Thai Vegetable Seeds 300 Seeds Sow: Jan-Dec Green
Mr Fothergill's£2.774.4★
Organic Dried Basil 100g by Hatton Hill Organic
Hatton Hill£4.994.6★
Basil Seeds | Tukmaria | Sabja | Subza| TUKHMALANGA | Falooda Seeds A* Grade Premium Quality 100g
Spice R Us£3.644.9★
Basil Seeds | Tukmaria | Sabja | Subza| TUKHMALANGA | Falooda Seeds A* Grade Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)
Masala Cottage£2.874.2★
Fothergills Oh Sow Simple Basil Vegetable Seeds Sow: JanDec Green
Mr Fothergill's£2.694.4★
What buyers say about basil seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality basil seeds”
“Growing well”
“good value”
“Banana milkshakes, Yummy”
“Very healthy”
“I enjoyed taking Basil Seeds”
“As described by seller”
“clean, dry, you can feel the aroma”
“This is an easy”
“Great, convenient addition to my diet and provides some variety to chai seeds which I have already been using”
What buyers complain about
“it's hard to compare due to growing conditions”
“Most died”
“not sure if the nutrition information on the packet is correct”
Common questions
- Is basil seeds profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the basil seeds niche?
- 10 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in basil seeds?
- Top complaints mined from reviews: Plant Growth, Durability, Nutritional Content. The return rate is 0.0%.
- When does demand for basil seeds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.2× the quietest.
- What does it cost to enter the basil seeds niche?
- Listings span £2.69–£9.97; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.