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Barolo Red Wine

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $59K a year here, so Barolo Red Wine is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£59K/yr28K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
69%top-5 click share · 10 brands · 12 sellers

Flapen Score

Barolo Red Wine against its category

The dotted line is the Grocery average. Past it, Barolo Red Wine is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barolo Red Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barolo Red Wine 28K times last year and spent an estimated £59K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
6.8%
Market size, estimated
£59Ka year
Peak month
December6.6× the quietest month
Top search term
barolo red wine18K searches a year

02 · Price

A sale here is worth £30.18.

Listings sell for £30.18 on average, from £14.87 to £75.41. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £30.18 that is £0 to £3K a year per listing.

Average price
£30.18inside the $15 to $100 sweet spot
Price range
£14.87–£75.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #500 within Beer, Wine & Spirits. It carries 88 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#500in Beer, Wine & Spirits
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Barolo Red Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Lo Zoccolaio34%
  • Canti19%
  • Batasiolo17%
  • Araldica11%
  • Barolo8%
  • Booths3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Barolo Red Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Barolo Red Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barolo red wine18K/yr
  • barolo7K/yr
  • barolo wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Barolo Red Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.16

However in the small print

Value For Money50%−0.16

Very bad value

Love

Alcohol Flavor39%+2.08

Excellent wine

Good bottle of wine

Perfect gift gor my brother as it is his favourite wine

Gifting Purpose33%+1.65

Great gift

Made a lovely birthday present

This was a gift for my son

Taste-Overall22%+0.96

Lovely cheese with great taste finished with a tasty red

Famous wine,good flavour,great taste,seamless quaffing

Delicious

Flavor6%+0.20

Famous wine,good flavour,great taste,seamless quaffing

FAQ

Common Barolo Red Wine questions

Answered from the same tracked data.