Is barolo red wine profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 17 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the barolo red wine niche?

10 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in barolo red wine?

Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for barolo red wine peak?

Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the barolo red wine niche?

Listings span £14.87–£75.41; the average listing price is £30.18 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.

barolo red wine

Worth a look

Shows low returns (0.3%), but a small market ($59K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible87.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£30.18

avg listing price — sweet spot $15–$100

Price range

Incredible£14.87–£75.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 28K searches

According to Flapen's Amazon United Kingdom niche tracking, barolo red wine is a £59K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

barolo red wine market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £38K–£45K; units × avg price
Conversion rate: 6.8%
Avg BSR: #500
Page quality: 0%
Prime: 94%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Lo Zoccolaio34%
Canti19%
Batasiolo17%
Araldica11%
Barolo8%
Booths3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top barolo red wine search terms

barolo red wine18K/yr +0.0%4.8% conv.
barolo7K/yr -13.1%4.7% conv.
barolo wine3K/yr -2.0%3.5% conv.

All search terms

Top barolo red wine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine with Wood Case - Luxury Red Wine - Gifts for Women - Mum - 1x750 ml

Lo Zoccolaio£25.334.4★28 rev

Canti - Italian Dry Barolo Red Wine Nebbiolo Grapes From Piemonte Rich Dark Berry Flavor with a Robust Rich Taste 1x750 ml

Canti£14.873.8★47 rev

Araldica Barolo Flori Piemonte 75 cl

Araldica£21.874.5★22 rev

Batasiolo BAROLO DOCG 750 ml Still Red Dry Wine Barolo Galant Selection

Batasiolo£22.194.2★51 rev

Cantine Di Ora Barolo Docg 75cl

Barolo£21.220.0★0 rev

Newest

by launch date

Batasiolo BAROLO BENI

Batasiolo£23.361 rev

1y ago

Cantine Di Ora Barolo Docg 75cl

Barolo£21.220 rev

1y ago

Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV

Laithwaites Wine£36.2225 rev

2y ago

SantOrsola Barolo D.O.C.G. + Chianti D.O.C. + Montepulciano D.O.C. dAbruzzo Italian Red Wine Giftbox - Luxury Red Wine - Gifts for Women - Mum - 3 x 750 ml

Sant'Orsola£28.7440 rev

4y ago

Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine with Wood Case - Luxury Red Wine - Gifts for Women - Mum - 1x750 ml

Lo Zoccolaio£25.3328 rev

4y ago

What buyers say about barolo red wine

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor39%

“Excellent wine”

Gifting Purpose33%

“Great gift”

Taste-Overall22%

“Lovely cheese with great taste finished with a tasty red”

Flavor6%

“Famous wine,good flavour,great taste,seamless quaffing”

What buyers complain about

Size-Overall50%

“However in the small print”

Value For Money50%

“Very bad value”

Common questions

Is barolo red wine profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 17 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the barolo red wine niche?: 10 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in barolo red wine?: Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.3%.
When does demand for barolo red wine peak?: Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
What does it cost to enter the barolo red wine niche?: Listings span £14.87–£75.41; the average listing price is £30.18 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.