Barolo Red Wine
Worth a lookShows low returns (0.3%), but a small market ($59K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible87.65avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£30.18avg listing price — sweet spot $15–$100
Price range
Incredible£14.87–£75.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 28K searches
Is barolo red wine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, barolo red wine is a £59K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
barolo red wine market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £38K–£45K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #500
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 201 days
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Lo Zoccolaio34%
- Canti19%
- Batasiolo17%
- Araldica11%
- Barolo8%
- Booths3%
- Open — no brand owns it (4 brands, 7%)
barolo red wine demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Top barolo red wine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- barolo red wine18K/yr
- barolo7K/yr
- barolo wine3K/yr
Top barolo red wine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine with Wood Case - Luxury Red Wine - Gifts for Women - Mum - 1x750 ml
Lo Zoccolaio£25.334.4★28 rev
Canti - Italian Dry Barolo Red Wine Nebbiolo Grapes From Piemonte Rich Dark Berry Flavor with a Robust Rich Taste 1x750 ml
Canti£14.873.8★47 rev
Araldica Barolo Flori Piemonte 75 cl
Araldica£21.874.5★22 rev
Batasiolo BAROLO DOCG 750 ml Still Red Dry Wine Barolo Galant Selection
Batasiolo£22.194.2★51 rev
Cantine Di Ora Barolo Docg 75cl
Barolo£21.220.0★0 rev
Newest
by launch date
Batasiolo BAROLO BENI
Batasiolo£23.361 rev
Cantine Di Ora Barolo Docg 75cl
Barolo£21.220 rev
Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV
Laithwaites Wine£36.2225 rev
SantOrsola Barolo D.O.C.G. + Chianti D.O.C. + Montepulciano D.O.C. dAbruzzo Italian Red Wine Giftbox - Luxury Red Wine - Gifts for Women - Mum - 3 x 750 ml
Sant'Orsola£28.7440 rev
Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine with Wood Case - Luxury Red Wine - Gifts for Women - Mum - 1x750 ml
Lo Zoccolaio£25.3328 rev
Trending
90-day click momentum
Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine - 1x750 ml
Lo Zoccolaio£21.525.0★
Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV
Laithwaites Wine£36.224.5★
Cantine Di Ora Barolo Docg 75cl
Barolo£21.220.0★
E.H. Booth & Co Barolo Red Wine 75cl
Booths£15.004.4★
Batasiolo BAROLO BENI
Batasiolo£23.365.0★
What reviews say buyers love and hate about barolo red wine
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent wine”
“Great gift”
“Lovely cheese with great taste finished with a tasty red”
“Famous wine,good flavour,great taste,seamless quaffing”
What buyers complain about
“However in the small print”
“Very bad value”
Common barolo red wine questions
- Is barolo red wine profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 17 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the barolo red wine niche?
- 10 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in barolo red wine?
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.3%.
- When does demand for barolo red wine peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the barolo red wine niche?
- Listings span £14.87–£75.41; the average listing price is £30.18 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.
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