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Barley Wine Gold Label

Fail

The top 5 brands take 98% of clicks, so Barley Wine Gold Label is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£107K/yr67K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
71%top-5 click share · 5 brands · 52 sellers

Flapen Score

Barley Wine Gold Label against its category

The dotted line is the Grocery average. Past it, Barley Wine Gold Label is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barley Wine Gold Label market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barley Wine Gold Label 67K times last year and spent an estimated £107K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
4.0%
Market size, estimated
£107Ka year
Peak month
December3.1× the quietest month
Top search term
gold label whiskey23K searches a year

02 · Price

A sale here is worth £40.37.

Listings sell for £40.37 on average, from £7.91 to £122.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £40.37 that is £10K to £20K a year per listing.

Average price
£40.37inside the $15 to $100 sweet spot
Price range
£7.91–£122.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #368 within Beer, Wine & Spirits. It carries 3,022 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
7.1%
Average rank
#368in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,022per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Barley Wine Gold Label products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

52

Est. top-5 brand share

98%

Top 20: 98%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • JOHNNIE WALKER66%
  • Gold Label19%
  • Generic6%
  • Johnnie Walker Blue Label4%
  • Banks's3%
  • --2%

Demand

Barley Wine Gold Label search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Barley Wine Gold Label search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold label whiskey23K/yr
  • gold label14K/yr
  • johnnie walker gold label14K/yr
  • barley wine gold label8K/yr
  • barley wine8K/yr

Reviews and returns

What reviews say buyers love and hate about Barley Wine Gold Label

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Alcohol Flavor”
33%of negative reviews mention “Value For Money”
0.4%of orders come back
“is overpriced”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Barley Wine Gold Label questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data