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Barley Wine Gold Label

Fail

The top 5 brands take 98% of clicks, so Barley Wine Gold Label is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£107K/yr67K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
71%top-5 click share · 5 brands · 52 sellers

Flapen Score

Barley Wine Gold Label against its category

The dotted line is the Grocery average. Past it, Barley Wine Gold Label is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barley Wine Gold Label market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barley Wine Gold Label 67K times last year and spent an estimated £107K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
4.0%
Market size, estimated
£107Ka year
Peak month
December3.1× the quietest month
Top search term
gold label whiskey23K searches a year

02 · Price

A sale here is worth £40.37.

Listings sell for £40.37 on average, from £7.91 to £122.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £40.37 that is £10K to £20K a year per listing.

Average price
£40.37inside the $15 to $100 sweet spot
Price range
£7.91–£122.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #368 within Beer, Wine & Spirits. It carries 3,022 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
7.1%
Average rank
#368in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,022per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Barley Wine Gold Label products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

52

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • JOHNNIE WALKER66%
  • Gold Label19%
  • Generic6%
  • Johnnie Walker Blue Label4%
  • Banks's3%
  • --2%

Demand

Barley Wine Gold Label search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Barley Wine Gold Label search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold label whiskey23K/yr
  • gold label14K/yr
  • johnnie walker gold label14K/yr
  • barley wine gold label8K/yr
  • barley wine8K/yr

Reviews and returns

What reviews say buyers love and hate about Barley Wine Gold Label

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.93

is overpriced

getting a bit expensive

Expensive

Taste-Overall15%−0.06

And its not tasting right

the taste I wouldn't pay again

Flavor4%−0.02

Sadly it's lacking in that flavour

Advertised Vs Actual Product2%+0.14

Although not this product I can't recommend Red Label it's even advertised as not for sipping

Love

Alcohol Flavor33%−0.05

A great value superior blended whiskey

A proper good JW drink

very smooth drink it was favoured by all

Quality-Overall17%+3.05

quality is good

The brand has been around for years great

you get an extremely high quality spirit

Taste-Overall13%−0.06

I can honestly say its the finest blended scotch Ive ever tasted and would thoroughly recommend it to anyone that enjoys a good whisky, its expensive

I was quite hopeful about this whisky having read the tasting profile

Tasty

Value For Money12%+0.93

it's cheap that's the great thing it's cheap

Great value for the money

still more than I can generally afford

Sweetness4%−0.01

Super smooth sweetish nice flavour easy drinking

slightly sweeter perhaps slightly smoother again it's not particularly expensive

It's a nice blend of various whiskies at least 15 years old with a tiny tiny hint of smoke lots of sweetness it's complex really enjoyable

FAQ

Common Barley Wine Gold Label questions

Answered from the same tracked data.