Bar
MaybeReturns run at only 0.0% of orders. But prices span $0.83–$15.31, mostly outside the sweet spot, so Bar is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £368K/yr759K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 32%top-5 click share · 16 brands · 129 sellers
Flapen Score
Bar against its category
The dotted line is the Grocery average. Past it, Bar is stronger. Inside it, weaker.
Market
The Bar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bar 759K times last year and spent an estimated £368K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.
- Searches, last 12 months
- 759K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £368Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- cereal bars341K searches a year
02 · Price
A sale here is worth £2.65.
Listings sell for £2.65 on average, from £0.83 to £15.31. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £2.65 that is £5K to £7K a year per listing.
- Average price
- £2.65under the $15 to $100 sweet spot
- Price range
- £0.83–£15.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #153 within Breakfast Bars. It carries 836 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 98%
- Out of stock, average day
- 1.4%
- Average rank
- #153in Breakfast Bars
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 836per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Nutri-Grain Strawberry Breakfast Bakes Cereal Bars 6x37g 222g
- Price
- £1.49
- Rating
- 4.6/5
- Reviews
- 592
- Age
- 13y ago

Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack
- Price
- £0.88
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 8y ago

Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)
- Price
- £2.61
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 1y ago

Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
- Price
- £0.84
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 5y ago
Trending
90-day click momentum
CADBURY Brunch BAR Choc CHIP Full Box 30 x 32g Bars Original Fresh Stock
- Price
- £15.31
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6y ago

Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack
- Price
- £0.88
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 8y ago

Nestlé Cereals - Lion Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
- Price
- £0.87
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 5y ago

Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
- Price
- £0.84
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 5y ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)
- Price
- £1.98
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Newest
by launch date
Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)
- Price
- £2.61
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 1y ago

Cadbury Brunch Chunky Choc Chip Cereal Bars 4 x 28 g (Pack of 1)
- Price
- £1.35
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

Cadbury Brunch Sweet Raisins Cereal Bars 4 x 28 g (Pack of 1)
- Price
- £1.35
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Kelloggs Corn Flakes Chocolate cereal and milk snack bars 4 x 24g
- Price
- £0.95
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago

Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g
- Price
- £0.98
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
129
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
23%
- Kellogg's Rice Krispies16%
- Nestlé15%
- Cadbury14%
- Nature Valley14%
- Go Ahead9%
- Kellogg's Special K9%
Demand
Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cereal bars341K/yr
- breakfast bars82K/yr
- snack bars66K/yr
- bars56K/yr
- cereal bar47K/yr
- brunch bars41K/yr
- kelloggs cereal bars21K/yr
- snack bar19K/yr
- nutrigrain bars16K/yr
- healthy bars11K/yr
Reviews and returns
What reviews say buyers love and hate about Bar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
Very bland taste
Taste has changed
They are dry as a bone
A little dry
as the bars are very dry they are hard to swallow
far to much sugary sweetness in such a small bar
not super sweet
lots of sugar
Not the biggest of bars
Extremely small
very small portions
Very disapointed not nice flavour at all
Not sure what they have done to these like flavourless cardboard crackers
as I'd chew it, sometimes I'd find a different texture - a flavourless powdery substance
Love
Absolutely delicious
tasty snack
Yummy bars
Excellent Value
good value
Great deal
Delicious protein bars
made with relatively healthy ingredients
Gluten free
Good quality, and arrived on time
the quality has been consistent with every order
Excellent quality
Great range of flavours
Great flavour
flavours are tasty
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bar questions
Answered from the same tracked data.









