How competitive is the Bar niche on Amazon United Kingdom?

16 brands and 129 sellers compete in Bar on Amazon United Kingdom. The top 5 Bar products take 32% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Bar?

Bar buyers on Amazon United Kingdom complain most about Taste-Overall, Moist/Dry, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bar niche?

Bar sells for £2.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.83–£15.31. The average incumbent carries 836 reviews — the moat a new listing must climb.

Bar

Bar shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Bar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bar is a £368K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 57/100.

Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.6% over the last 90 days and 18.3% of searches end in a purchase.

£368K

revenue / yr

Units sold / yr200K

Search volume / yr-0.6%759K

Conversion rate18.3%

Avg price£2.65

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 129

Top-5 product click share32%

Open market32%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 49 products

Top Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kelloggs Nutri-Grain Strawberry Breakfast Bakes Cereal Bars 6x37g 222g

Price: £1.49
Rating: 4.6/5
Reviews: 592
Age: 13y ago

Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g

Price: £0.98
Rating: 4.6/5
Reviews: 115
Age: 1y ago

Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack

Price: £0.88
Rating: 4.5/5
Reviews: 157
Age: 8y ago

Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)

Price: £2.61
Rating: 4.8/5
Reviews: 63
Age: 1y ago

Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack

Price: £0.84
Rating: 4.4/5
Reviews: 137
Age: 5y ago

Newest

by launch date

Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)

Price: £2.61
Rating: 4.8/5
Reviews: 63
Age: 1y ago

Cadbury Brunch Chunky Choc Chip Cereal Bars 4 x 28 g (Pack of 1)

Price: £1.35
Rating: 4.7/5
Reviews: 53
Age: 1y ago

Cadbury Brunch Sweet Raisins Cereal Bars 4 x 28 g (Pack of 1)

Price: £1.35
Rating: 4.4/5
Reviews: 31
Age: 1y ago

Kelloggs Corn Flakes Chocolate cereal and milk snack bars 4 x 24g

Price: £0.95
Rating: 4.5/5
Reviews: 49
Age: 1y ago

Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g

Price: £0.98
Rating: 4.6/5
Reviews: 115
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

129

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

32%

Top 20: 77%

Open market

23%

Kellogg's Rice Krispies16%
Nestlé15%
Cadbury14%
Nature Valley14%
Go Ahead9%
Kellogg's Special K9%

Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume759KCVR18.3%Products49Brands16Top 5 Brands68%OOS Rate1.4%Rating4.6★Reviews836Avg BSR#153

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cereal bars341K/yr +1.4%17.3% conv.
breakfast bars82K/yr +2.1%12.4% conv.
snack bars66K/yr -10.6%6.4% conv.
bars56K/yr -0.5%4.2% conv.
cereal bar47K/yr +1.3%13.9% conv.
brunch bars41K/yr +11.9%15.8% conv.
kelloggs cereal bars21K/yr +3.2%9.5% conv.
snack bar19K/yr +3.5%4.0% conv.
nutrigrain bars16K/yr +4.1%14.4% conv.
healthy bars11K/yr -6.2%4.1% conv.

What reviews say buyers love and hate about Bar

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall41%

“Absolutely delicious”

Value For Money15%

“Excellent Value”

Nutritional Content6%

“Delicious protein bars”

Quality-Overall5%

“Good quality, and arrived on time”

Flavor5%

“Great range of flavours”

What buyers complain about

61% of reviews

Taste-Overall24%

“No taste”

Moist/Dry7%

“They are dry as a bone”

Sweetness6%

“far to much sugary sweetness in such a small bar”

Size-Overall6%

“Not the biggest of bars”

Flavor5%

“Very disapointed not nice flavour at all”

Common Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bar 57/100 on Amazon United Kingdom — Worth a look. The niche generates £368K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.