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Bar

Maybe

Returns run at only 0.0% of orders. But prices span $0.83–$15.31, mostly outside the sweet spot, so Bar is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£368K/yr759K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
32%top-5 click share · 16 brands · 129 sellers

Flapen Score

Bar against its category

The dotted line is the Grocery average. Past it, Bar is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bar 759K times last year and spent an estimated £368K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
18.3%
Market size, estimated
£368Ka year
Peak month
February1.7× the quietest month
Top search term
cereal bars341K searches a year

02 · Price

A sale here is worth £2.65.

Listings sell for £2.65 on average, from £0.83 to £15.31. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £2.65 that is £5K to £7K a year per listing.

Average price
£2.65under the $15 to $100 sweet spot
Price range
£0.83–£15.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #153 within Breakfast Bars. It carries 836 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#153in Breakfast Bars
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

129

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

32%

Top 20: 77%

Open market

23%

  • Kellogg's Rice Krispies16%
  • Nestlé15%
  • Cadbury14%
  • Nature Valley14%
  • Go Ahead9%
  • Kellogg's Special K9%

Demand

Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cereal bars341K/yr
  • breakfast bars82K/yr
  • snack bars66K/yr
  • bars56K/yr
  • cereal bar47K/yr
  • brunch bars41K/yr
  • kelloggs cereal bars21K/yr
  • snack bar19K/yr
  • nutrigrain bars16K/yr
  • healthy bars11K/yr

Reviews and returns

What reviews say buyers love and hate about Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%+2.26

No taste

Very bland taste

Taste has changed

Moist/Dry7%−0.04

They are dry as a bone

A little dry

as the bars are very dry they are hard to swallow

Sweetness6%−0.05

far to much sugary sweetness in such a small bar

not super sweet

lots of sugar

Size-Overall6%−0.04

Not the biggest of bars

Extremely small

very small portions

Flavor5%−0.02

Very disapointed not nice flavour at all

Not sure what they have done to these like flavourless cardboard crackers

as I'd chew it, sometimes I'd find a different texture - a flavourless powdery substance

Love

Taste-Overall41%+2.26

Absolutely delicious

tasty snack

Yummy bars

Value For Money15%+1.03

Excellent Value

good value

Great deal

Nutritional Content6%+0.33

Delicious protein bars

made with relatively healthy ingredients

Gluten free

Quality-Overall5%

Good quality, and arrived on time

the quality has been consistent with every order

Excellent quality

Flavor5%−0.02

Great range of flavours

Great flavour

flavours are tasty

FAQ

Common Bar questions

Answered from the same tracked data.