bar
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Review moat
Good836.02avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£368K£368K/yr · 759K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.65avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£15.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bar is a £368K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bar market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- £398K–£530K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 31%
- Out of stock
- 1.4%
- Avg brand age
- 54 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
129
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
23%
- Kellogg's Rice Krispies16%
- Nestlé15%
- Cadbury14%
- Nature Valley14%
- Go Ahead9%
- Kellogg's Special K9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top bar search terms
- cereal bars341K/yr
- breakfast bars82K/yr
- snack bars66K/yr
- bars56K/yr
- cereal bar47K/yr
- brunch bars41K/yr
- kelloggs cereal bars21K/yr
- snack bar19K/yr
- nutrigrain bars16K/yr
- healthy bars11K/yr
Top bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kelloggs Nutri-Grain Strawberry Breakfast Bakes Cereal Bars 6x37g 222g
Kellogg's Special K£1.494.6★592 rev
Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g
Kellogg's Rice Krispies£0.984.6★115 rev
Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack
Nestlé£0.884.5★157 rev
Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)
Cadbury£2.614.8★63 rev
Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
Nestlé£0.844.4★137 rev
Newest
by launch dateCadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)
Cadbury£2.6163 rev
Cadbury Brunch Chunky Choc Chip Cereal Bars 4 x 28 g (Pack of 1)
Cadbury£1.3553 rev
Cadbury Brunch Sweet Raisins Cereal Bars 4 x 28 g (Pack of 1)
Cadbury£1.3531 rev
Kelloggs Corn Flakes Chocolate cereal and milk snack bars 4 x 24g
Kellogg's£0.9549 rev
Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g
Kellogg's Rice Krispies£0.98115 rev
Trending
90-day click momentum
CADBURY Brunch BAR Choc CHIP Full Box 30 x 32g Bars Original Fresh Stock
Cadbury£15.314.4★
Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack
Nestlé£0.884.5★
Nestlé Cereals - Lion Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
Nestlé Lion£0.874.6★
Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
Nestlé£0.844.4★
Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)
Belvita£1.984.6★
What buyers say about bar
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Excellent Value”
“Delicious protein bars”
“Good quality, and arrived on time”
“Great range of flavours”
“low calorie thank you”
“Great sweet treat for great price”
“Crispy treat”
“Great biscuits”
“As advertised”
What buyers complain about
“No taste”
“They are dry as a bone”
“far to much sugary sweetness in such a small bar”
“Not the biggest of bars”
“Very disapointed not nice flavour at all”
“overpriced”
“the texture is different almost like its off - I checked the sell by date”
“Something changed, not for the better”
“Awfully hard”
“Sort of tough to chew”
Common questions
- Is bar profitable to sell on Amazon United Kingdom?
- The niche generates £368K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bar niche?
- 16 brands and 129 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in bar?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.0%.
- When does demand for bar peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the bar niche?
- Listings span £0.83–£15.31; the average listing price is £2.65 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.