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Bar

Maybe

An estimated 0.0% of orders come back. But prices span $0.83–$15.31, mostly outside the sweet spot, so Bar is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£368K/yr759K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
32%top-5 click share · 16 brands · 129 sellers

Flapen Score

Bar against its category

The dotted line is the Grocery average. Past it, Bar is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bar 759K times last year and spent an estimated £368K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
18.3%
Market size, estimated
£368Ka year
Peak month
February1.7× the quietest month
Top search term
cereal bars341K searches a year

02 · Price

A sale here is worth £2.65.

Listings sell for £2.65 on average, from £0.83 to £15.31. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £2.65 that is £5K to £7K a year per listing.

Average price
£2.65under the $15 to $100 sweet spot
Price range
£0.83–£15.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #153 within Breakfast Bars. It carries 836 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#153in Breakfast Bars
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
49

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

129

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 77%

Open market

23%

  • Kellogg's Rice Krispies16%
  • Nestlé15%
  • Cadbury14%
  • Nature Valley14%
  • Go Ahead9%
  • Kellogg's Special K9%

Demand

Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Bar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cereal bars341K/yr
  • breakfast bars82K/yr
  • snack bars66K/yr
  • bars56K/yr
  • cereal bar47K/yr
  • brunch bars41K/yr
  • kelloggs cereal bars21K/yr
  • snack bar19K/yr
  • nutrigrain bars16K/yr
  • healthy bars11K/yr

Reviews and returns

What reviews say buyers love and hate about Bar

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data