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Bananas

Fail

The top 5 brands take 100% of clicks, so Bananas is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£599K/yr999K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
93%top-5 click share · 3 brands · 10 sellers

Flapen Score

Bananas against its category

The dotted line is the Grocery average. Past it, Bananas is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bananas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bananas 999K times last year and spent an estimated £599K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

41.9% of searches ended in a purchase last week.

Shoppers searched for this 999K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £599K a year.

Searches, last 12 months
999K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
41.9%
Market size, estimated
£599Ka year
Peak month
June5.2× the quietest month
Top search term
bananas638K searches a year

02 · Price

A sale here is worth £1.43.

Listings sell for £1.43 on average, from £0.79 to £2.36. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 60,000 to 80,000 of them. At £1.43 that is £86K to £114K a year per listing.

Average price
£1.43under the $15 to $100 sweet spot
Price range
£0.79–£2.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500K–600K
Units per listing a year
60,000–80,000
Revenue per listing a year
£86K–£114K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Fresh & Chilled. It carries 1,590 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Fresh & Chilled
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,590per listing
Listings tracked
7

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£90K£180K£270K£360K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Fyffes87%
  • by Amazon10%
  • Morrisons3%

Demand

Bananas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Bananas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bananas638K/yr
  • banana192K/yr
  • bananas fresh131K/yr
  • bannana5K/yr
  • bananas morrisons6K/yr
  • banan13K/yr
  • morrisons bananas3K/yr
  • banna4K/yr
  • banans3K/yr
  • bannas2K/yr

Reviews and returns

What reviews say buyers love and hate about Bananas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

Very small

Not fit for purpose

These bananas are very small

Stale/Rotten/Spoiled12%−0.06

Banana was not fresh

Not fresh

Rubbish

Quality-Overall12%

Bad quality

Rubbish

Not good

Color11%−0.03

Yellow,cheap,yum

They were all brown and bashed

inedible dark brown and inefie

Storage Temperature8%−0.05

Dissolved in 5 days flat

Not ripe, not ready

Underripe

Love

Freshness30%+2.42

Nice and fresh

Fresh bananas, excellent

really enjoyed these raspberries lovely and fresh

Taste-Overall28%+0.97

Great taste

Yummy great for banana bread

Rest of bananas were good

Quality-Overall12%

Good quality bananas

Healthy snack - good quality

Good quality

Size-Overall9%−0.10

Nice size, not too small

Good size

Just right size for a snack

Value For Money7%+0.43

arivved in perfect ripness good value for money

Excellent Value

Good value

FAQ

Common Bananas questions

Answered from the same tracked data.