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Banana Sweets

Fail

Prices span $3.34–$12.26, mostly outside the sweet spot, so Banana Sweets is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£30K/yr65K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
63%top-5 click share · 6 brands · 19 sellers

Flapen Score

Banana Sweets against its category

The dotted line is the Grocery average. Past it, Banana Sweets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Sweets 65K times last year and spent an estimated £30K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
6.2%
Market size, estimated
£30Ka year
Peak month
December2.4× the quietest month
Top search term
banana sweets28K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £3.34 to £12.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.48 that is £748 to £2K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£3.34–£12.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£748–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #5 within Confectionery. It carries 423 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
13.5%
Average rank
#5in Confectionery
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Banana Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

19

Top-5 brand share

97%

Top 20: 99%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • Berrymans38%
  • Barratt36%
  • Roch Sweets10%
  • Barratts7%
  • Caribou Candy6%
  • Amos1%
  • Open — no brand owns it (1%)

Demand

Banana Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Banana Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana sweets28K/yr
  • foam bananas sweets23K/yr
  • banana sweets foam6K/yr
  • foam bananas8K/yr

Reviews and returns

What reviews say buyers love and hate about Banana Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.01

No taste

the shrimps tasted horrible

The shrimps taste weird

Size-Overall9%−0.05

big bananas

These were tiny

Very small jar

Flavor7%−0.06

Not as I expected the banana flavour ones are okay

No flavour whatsoever

Absolutely no banana flavour

Advertised Vs Actual Product7%+0.56

Picture is very misleading

Not as described

Not quite as described

Durability6%+0.78

A packet does not last long

Only problem was they should have lasted longer

Love

Taste-Overall35%−0.01

Great taste

Taste so lovely and fresh

They taste great just as I hoped

Sweetness15%+1.09

Lovely sweets so soft

Sweet banana

Great Sweets

Value For Money14%+0.92

Great value

Good value

Value for price

Quality-Overall7%+0.94

Good quality

TOP QUALITY

Great product

Advertised Vs Actual Product6%+0.56

as advertised

Just as described

These are exactly as pictured

FAQ

Common Banana Sweets questions

Answered from the same tracked data.