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Banana Rum

Fail

The top 5 products take 83% of clicks, so Banana Rum is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£84K/yr41K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
83%top-5 click share · 11 brands · 37 sellers

Flapen Score

Banana Rum against its category

The dotted line is the Grocery average. Past it, Banana Rum is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Rum 41K times last year and spent an estimated £84K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
9.3%
Market size, estimated
£84Ka year
Peak month
December3.7× the quietest month
Top search term
banana rum37K searches a year

02 · Price

A sale here is worth £21.94.

Listings sell for £21.94 on average, from £8.33 to £31.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £21.94 that is £2K to £5K a year per listing.

Average price
£21.94inside the $15 to $100 sweet spot
Price range
£8.33–£31.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Beer, Wine & Spirits. It carries 1,141 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#181in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,141per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Banana Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

14%

  • Langs35%
  • Discarded17%
  • Hawksbill Rum15%
  • PALM BEACH8%
  • Red Leg8%
  • Pirate's Grog3%
  • Open — no brand owns it (5 brands, 14%)

Demand

Banana Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Banana Rum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor43%−0.09

artificially flavoured products are

not strong banana flavour

Flavour just doesn't work

Taste-Overall22%−0.03

Just tastes fake, no real rum notes just added sugars and flavourings

on this occasion it looked lighter and tasted of a more spirit than usual - not right, very disappointed

Sweetness6%−0.02

Way too sweet

I don't like sweet spirits

Artificial Sweeteners4%

cheap artificial additives in an attempt to tart up the cheapest

Value For Money4%+1.77

I wouldn't say it's worth what I paid for it

Love

Alcohol Flavor27%+2.45

Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol

Bumbu is so easy to drink

A really smooth rum that can be drunk neat

Taste-Overall23%−0.03

This tastes absolutely incredible

Very tasty and smooth

It has a pleasant taste

Flavor15%−0.09

LOVELY FLAVOUR

Lovely banana flavour

Very well flavoured

Value For Money15%+1.77

Good price

well worth the money

Great value

Sweetness6%−0.02

Very smooth, sweet and a slight kick

Sweet and smooth sipping rum

Sweet, smooth and easy

FAQ

Common Banana Rum questions

Answered from the same tracked data.