How competitive is the Banana Rum niche on Amazon United Kingdom?

11 brands and 37 sellers compete in Banana Rum on Amazon United Kingdom. The top 5 Banana Rum products take 83% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Banana Rum?

Banana Rum buyers on Amazon United Kingdom complain most about Flavor, Taste-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Banana Rum niche?

Banana Rum sells for £21.94 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.33–£31.36. The average incumbent carries 1,141 reviews — the moat a new listing must climb.

Banana Rum

a concentrated shelf (top 5 take 83% of clicks) — Banana Rum doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Banana Rum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Banana Rum is a £84K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Banana Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.5% over the last 90 days and 9.3% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr3K

Search volume / yr+14.5%41K

Conversion rate9.3%

Avg price£21.94

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 37

Top-5 product click share83%

Open market17%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Banana Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars

Price: £17.64
Rating: 4.7/5
Reviews: 710
Age: 5y ago

DISCARDED Banana Peel Rum Rich & Smooth Notes of Banana Bread Award-Winning Zero Waste Premium Rum GiftReady Bottle 37.5% ABV 70 cl

Price: £21.18
Rating: 4.7/5
Reviews: 819
Age: 5y ago

Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl

Price: £20.44
Rating: 4.7/5
Reviews: 919
Age: 1y ago

Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv

Price: £8.33
Rating: 4.7/5
Reviews: 1,017
Age: 5y ago

RedLeg Banana Rum - Premium Aged Caribbean Spiced Rum Infused with Banana 70cl

Price: £19.50
Rating: 4.5/5
Reviews: 719
Age: 5y ago

Newest

by launch date

Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl

Price: £20.44
Rating: 4.7/5
Reviews: 919
Age: 1y ago

Banana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV

Price: £29.51
Rating: 4.7/5
Reviews: 1,026
Age: 1y ago

Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV

Price: £21.26
Rating: 4.3/5
Reviews: 18
Age: 4y ago

Eighty-Six Friends Banana Rum 70cl

Price: £31.36
Rating: 4.7/5
Reviews: 27
Age: 4y ago

Banana Rum 70cl by Dutch Rummers (ABV 35 Percent) Golden Rum Three-Year-Old Caribbean Rum Jamaican Rum and Rums Blended from Brazil and Dominican Republic Rested in American Oak Barrels

Price: £16.98
Rating: 4.3/5
Reviews: 56
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

14%

Langs35%
Discarded17%
Hawksbill Rum15%
PALM BEACH8%
Red Leg8%
Pirate's Grog3%
Open — no brand owns it (5 brands, 14%)

Banana Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR9.3%Products11Brands11Top 5 Brands83%OOS Rate0.0%Rating4.6★Reviews1,141Avg BSR#181

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

What reviews say buyers love and hate about Banana Rum

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Alcohol Flavor27%

“Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol”

Taste-Overall23%

“This tastes absolutely incredible”

Flavor15%

“LOVELY FLAVOUR”

Value For Money15%

“Good price”

Sweetness6%

“Very smooth, sweet and a slight kick”

What buyers complain about

78% of reviews

Flavor43%

“artificially flavoured products are”

Taste-Overall22%

“Just tastes fake, no real rum notes just added sugars and flavourings”

Sweetness6%

“Way too sweet”

Artificial Sweeteners4%

“cheap artificial additives in an attempt to tart up the cheapest”

Value For Money4%

“I wouldn't say it's worth what I paid for it”

Common Banana Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Banana Rum 47/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 11 tracked products. Search demand moved +14.5% over the last 90 days.