banana rum
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£21.94avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good£8.33–£31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,141.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 41K searches
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, banana rum is a £84K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
banana rum market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
14%
- Langs35%
- Discarded17%
- Hawksbill Rum15%
- PALM BEACH8%
- Red Leg8%
- Pirate's Grog3%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top banana rum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars
Langs£17.644.7★710 rev
DISCARDED Banana Peel Rum Rich & Smooth Notes of Banana Bread Award-Winning Zero Waste Premium Rum GiftReady Bottle 37.5% ABV 70 cl
Discarded£21.184.7★819 rev
Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl
Hawksbill Rum£20.444.7★919 rev
Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv
PALM BEACH£8.334.7★1,017 rev
RedLeg Banana Rum - Premium Aged Caribbean Spiced Rum Infused with Banana 70cl
Red Leg£19.504.5★719 rev
Newest
by launch dateHawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl
Hawksbill Rum£20.44919 rev
Banana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV
Pirate's Grog£29.511,026 rev
Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV
Rockstar Spirits£21.2618 rev
Eighty-Six Friends Banana Rum 70cl
Eighty-Six Friends£31.3627 rev
Banana Rum 70cl by Dutch Rummers (ABV 35 Percent) Golden Rum Three-Year-Old Caribbean Rum Jamaican Rum and Rums Blended from Brazil and Dominican Republic Rested in American Oak Barrels
Dutch Rummers£16.9856 rev
Trending
90-day click momentumBanana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV
Pirate's Grog£29.514.7★
Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars
Langs£17.644.7★
Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV
Rockstar Spirits£21.264.3★
Bumbu Original Rum 70cl
Bumbu£24.414.8★
Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl
Hawksbill Rum£20.444.7★
What buyers say about banana rum
What buyers praise and complain about, mined from review topics.What buyers love
“Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol”
“This tastes absolutely incredible”
“LOVELY FLAVOUR”
“Good price”
“Very smooth, sweet and a slight kick”
“High quality rum”
“Xmas gift for son who is a barman/cocktail maker-thrilled to say the least”
“Very, very easy to drink”
What buyers complain about
“artificially flavoured products are”
“Just tastes fake, no real rum notes just added sugars and flavourings”
“Way too sweet”
“cheap artificial additives in an attempt to tart up the cheapest”
“I wouldn't say it's worth what I paid for it”
Common questions
- Is banana rum profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 11 tracked products. 90-day search growth is +14.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the banana rum niche?
- 11 brands and 37 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in banana rum?
- Top complaints mined from reviews: Flavor, Taste-Overall, Sweetness. The return rate is 0.4%.
- When does demand for banana rum peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the banana rum niche?
- Listings span £8.33–£31.36; the average listing price is £21.94 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.