Banana Rum
FailThe top 5 products take 83% of clicks, so Banana Rum is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £84K/yr41K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 83%top-5 click share · 11 brands · 37 sellers
Flapen Score
Banana Rum against its category
The dotted line is the Grocery average. Past it, Banana Rum is stronger. Inside it, weaker.
Market
The Banana Rum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Banana Rum 41K times last year and spent an estimated £84K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £84Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- banana rum37K searches a year
02 · Price
A sale here is worth £21.94.
Listings sell for £21.94 on average, from £8.33 to £31.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £21.94 that is £2K to £5K a year per listing.
- Average price
- £21.94inside the $15 to $100 sweet spot
- Price range
- £8.33–£31.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Beer, Wine & Spirits. It carries 1,141 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #181in Beer, Wine & Spirits
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,141per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Banana Rum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars
- Price
- £17.64
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 5y ago

DISCARDED Banana Peel Rum Rich & Smooth Notes of Banana Bread Award-Winning Zero Waste Premium Rum GiftReady Bottle 37.5% ABV 70 cl
- Price
- £21.18
- Rating
- 4.7/5
- Reviews
- 819
- Age
- 5y ago

Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl
- Price
- £20.44
- Rating
- 4.7/5
- Reviews
- 919
- Age
- 1y ago

Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv
- Price
- £8.33
- Rating
- 4.7/5
- Reviews
- 1,017
- Age
- 5y ago

RedLeg Banana Rum - Premium Aged Caribbean Spiced Rum Infused with Banana 70cl
- Price
- £19.50
- Rating
- 4.5/5
- Reviews
- 719
- Age
- 5y ago
Trending
90-day click momentum
Banana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV
- Price
- £29.51
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 1y ago

Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars
- Price
- £17.64
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 5y ago

Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV
- Price
- £21.26
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 4y ago

Bumbu Original Rum 70cl
- Price
- £24.41
- Rating
- 4.8/5
- Reviews
- 7,129
- Age
- 5y ago

Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl
- Price
- £20.44
- Rating
- 4.7/5
- Reviews
- 919
- Age
- 1y ago
Newest
by launch date
Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl
- Price
- £20.44
- Rating
- 4.7/5
- Reviews
- 919
- Age
- 1y ago

Banana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV
- Price
- £29.51
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 1y ago

Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV
- Price
- £21.26
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 4y ago

Eighty-Six Friends Banana Rum 70cl
- Price
- £31.36
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 4y ago

Banana Rum 70cl by Dutch Rummers (ABV 35 Percent) Golden Rum Three-Year-Old Caribbean Rum Jamaican Rum and Rums Blended from Brazil and Dominican Republic Rested in American Oak Barrels
- Price
- £16.98
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
14%
- Langs35%
- Discarded17%
- Hawksbill Rum15%
- PALM BEACH8%
- Red Leg8%
- Pirate's Grog3%
- Open — no brand owns it (5 brands, 14%)
Demand
Banana Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Reviews and returns
What reviews say buyers love and hate about Banana Rum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
artificially flavoured products are
not strong banana flavour
Flavour just doesn't work
Just tastes fake, no real rum notes just added sugars and flavourings
on this occasion it looked lighter and tasted of a more spirit than usual - not right, very disappointed
Way too sweet
I don't like sweet spirits
cheap artificial additives in an attempt to tart up the cheapest
I wouldn't say it's worth what I paid for it
Love
Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol
Bumbu is so easy to drink
A really smooth rum that can be drunk neat
This tastes absolutely incredible
Very tasty and smooth
It has a pleasant taste
LOVELY FLAVOUR
Lovely banana flavour
Very well flavoured
Good price
well worth the money
Great value
Very smooth, sweet and a slight kick
Sweet and smooth sipping rum
Sweet, smooth and easy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Banana Rum questions
Answered from the same tracked data.









