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Banana Liqueur

Fail

Shoppers spend only $53K a year here, so Banana Liqueur is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£53K/yr41K searches / yr
90-day growth
+45.8%search demand this quarter
Competition
80%top-5 click share · 9 brands · 17 sellers

Flapen Score

Banana Liqueur against its category

The dotted line is the Grocery average. Past it, Banana Liqueur is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Liqueur 41K times last year and spent an estimated £53K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+45.8%
Conversion, latest week
8.6%
Market size, estimated
£53Ka year
Peak month
December3.3× the quietest month
Top search term
banana liqueur34K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £8.33 to £26.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.04 that is £4K to £8K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£8.33–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #439 within Beer, Wine & Spirits. It carries 432 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
16.7%
Average rank
#439in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Banana Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

8%

  • Bols37%
  • Volare23%
  • Giffard15%
  • Iseo7%
  • Pergola5%
  • Artemi5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Banana Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Banana Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor50%−0.18

Sambucca base so aniseed flavour rather than banana

Taste-Overall50%+0.51

Tastes of aniseed not banana

Love

Taste-Overall36%+0.51

Lovely banana taste

Delicious

it tastes delicious

Alcohol Flavor36%+4.17

very nice and sweet good taste of banana best banana liquor tasted so far

Good in cocktails

Nice drink

Flavor25%−0.18

LOVELY FLAVOUR

So much nicer than that fake banana flavour you sometimes get

A smooth liqueur with a lovely flavour

Value For Money3%+0.22

is great value for money

FAQ

Common Banana Liqueur questions

Answered from the same tracked data.