Is banana liqueur profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Skip it (48/100).

How competitive is the banana liqueur niche?

9 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in banana liqueur?

Top complaints mined from reviews: Flavor, Taste-Overall. The return rate is 0.3%.

When does demand for banana liqueur peak?

Demand peaks in Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the banana liqueur niche?

Listings span £8.33–£26.55; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.

banana liqueur

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great432.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.04

avg listing price — sweet spot $15–$100

Growth

Good+45.8%

90-day search growth — must beat 0% to launch

Price range

Good£8.33–£26.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad£53K

£53K/yr · 41K searches

According to Flapen's Amazon United Kingdom niche tracking, banana liqueur is a £53K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

banana liqueur market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £45K–£60K; units × avg price
Conversion rate: 8.6%
Avg BSR: #439
Page quality: 0%
Prime: 91%
Sponsored: 36%
Out of stock: 16.7%
Avg brand age: 81 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Bols37%
Volare23%
Giffard15%
Iseo7%
Pergola5%
Artemi5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.3×

Open Trend

Top banana liqueur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bols Creme de Bananes Liqueur 50cl - 17 Percent ABV Banana Flavoured Spirit Crafted with All Natural Botanicals - Artisanal Liqueurs for Cocktails

Bols£10.704.8★955 rev

Volare Banana Liqueur 70 cl

Volare£12.144.6★2,199 rev

Giffard Crème de Bananes | French Banana Cocktail Liqueur 70cl 25% ABV

Giffard£15.494.8★128 rev

ISEO Crème de Bananes Liqueur 70cl 20% ABV Italian Banana Liqueur with Tropical Flavour Perfect for Banana Daiquiri & Dessert Cocktails Made in Italy

Iseo£11.354.6★40 rev

Pergola£15.695.0★4 rev

Newest

by launch date

Pergola£15.694 rev

4mo ago

BVLand Banana Liqueur - 700ml

BVLand£16.2112 rev

3y ago

Artemi Juanita Licor de Banana

Artemi£21.103 rev

4y ago

ISEO Crème de Bananes Liqueur 70cl 20% ABV Italian Banana Liqueur with Tropical Flavour Perfect for Banana Daiquiri & Dessert Cocktails Made in Italy

Iseo£11.3540 rev

5y ago

Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv

PALM BEACH£8.331,017 rev

5y ago

What buyers say about banana liqueur

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Lovely banana taste”

Alcohol Flavor36%

“very nice and sweet good taste of banana best banana liquor tasted so far”

Flavor25%

“LOVELY FLAVOUR”

Value For Money3%

“is great value for money”

What buyers complain about

Flavor50%

“Sambucca base so aniseed flavour rather than banana”

Taste-Overall50%

“Tastes of aniseed not banana”

Common questions

Is banana liqueur profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Skip it (48/100).
How competitive is the banana liqueur niche?: 9 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in banana liqueur?: Top complaints mined from reviews: Flavor, Taste-Overall. The return rate is 0.3%.
When does demand for banana liqueur peak?: Demand peaks in Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the banana liqueur niche?: Listings span £8.33–£26.55; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.