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Bamboo Toilet Roll

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.7% this quarter, so Bamboo Toilet Roll is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£853K/yr342K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
58%top-5 click share · 12 brands · 53 sellers

Flapen Score

Bamboo Toilet Roll against its category

The dotted line is the Grocery average. Past it, Bamboo Toilet Roll is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bamboo Toilet Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bamboo Toilet Roll 342K times last year and spent an estimated £853K. The top 5 brands take 89% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £853K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
14.3%
Market size, estimated
£853Ka year
Peak month
October1.8× the quietest month
Top search term
bamboo toilet roll97K searches a year

02 · Price

A sale here is worth £17.41.

Listings sell for £17.41 on average, from £1.06 to £40.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £17.41 that is £26K to £35K a year per listing.

Average price
£17.41inside the $15 to $100 sweet spot
Price range
£1.06–£40.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #61 within Kitchen Roll, Toilet Roll & Tissues. It carries 3,353 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
70%
Out of stock, average day
4.3%
Average rank
#61in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,353per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bamboo Toilet Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£85K£128K£171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

53

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

8%

  • The Cheeky Panda53%
  • Regina15%
  • Bumboo12%
  • CareBee7%
  • OfficeHarbour4%
  • Vinsani2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Bamboo Toilet Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Bamboo Toilet Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bamboo toilet roll97K/yr
  • cheeky panda toilet roll59K/yr
  • cheeky panda40K/yr
  • bamboo toilet paper23K/yr
  • regina toilet roll22K/yr
  • panda toilet roll18K/yr
  • bumboo bamboo toilet roll13K/yr
  • eco toilet roll11K/yr
  • bumboo8K/yr
  • biodegradable toilet paper6K/yr

Reviews and returns

What reviews say buyers love and hate about Bamboo Toilet Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%+1.21

Quite expensive

Not worth the price

Price has increased

Hard Feel9%−0.10

not as soft

Not that soft

Not soft

Thickness9%−0.07

Quite thick

These pads are thick

Not as thick as Id like

Quality-Overall8%+1.06

Not very good quality

Quality has significantly deteriorated

I expected a much higher quality product

Size-Overall6%−0.03

Each roll very short

Tiny sheets

VERY SMALL

Love

Quality-Overall19%+1.06

Great quality toilet roll

Decent quality

these had really good reviews

Value For Money17%+1.21

Good value for money

Cheap price

Good value for money

Soft Feel15%

Silky soft

Lovely and soft

Soft tissues

Eco Friendliness6%

Environmentally friendly

eco friendly

is environmentally friendly

Comfort-Overall3%+0.09

quite comfortable

comfortable to wear

comfortable to use

Return

0.1% Return rate 20% Fixable by listing

Quality-Overall29%▄█▆▇▄▃

Not very good quality

Quality has significantly deteriorated

I expected a much higher quality product

Advertised Vs Actual Product11%▄▁▂▂█▃

Disgusting false advertising

FALSE ADVERTISING

very misleading

Smell8%▁█▆▁▁▇

Ive noticed it smells slightly of fragrance now

has a strange smell to it

Smelly

Value For Money7%▇▁▁▁██

Quite expensive

Not worth the price

Price has increased

Moist/Dry5%▁▂▅▁▃█

FAQ

Common Bamboo Toilet Roll questions

Answered from the same tracked data.