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Bamboo Toilet Roll

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -17.7% this quarter, so Bamboo Toilet Roll is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£853K/yr342K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
58%top-5 click share · 12 brands · 53 sellers

Flapen Score

Bamboo Toilet Roll against its category

The dotted line is the Grocery average. Past it, Bamboo Toilet Roll is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bamboo Toilet Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bamboo Toilet Roll 342K times last year and spent an estimated £853K. The top 5 brands take 89% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £853K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
14.3%
Market size, estimated
£853Ka year
Peak month
October1.8× the quietest month
Top search term
bamboo toilet roll97K searches a year

02 · Price

A sale here is worth £17.41.

Listings sell for £17.41 on average, from £1.06 to £40.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £17.41 that is £26K to £35K a year per listing.

Average price
£17.41inside the $15 to $100 sweet spot
Price range
£1.06–£40.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #61 within Kitchen Roll, Toilet Roll & Tissues. It carries 3,353 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
70%
Out of stock, average day
4.3%
Average rank
#61in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,353per listing
Listings tracked
27

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bamboo Toilet Roll products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£85K£128K£171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

53

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 93%

Open market

8%

  • The Cheeky Panda53%
  • Regina15%
  • Bumboo12%
  • CareBee7%
  • OfficeHarbour4%
  • Vinsani2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Bamboo Toilet Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Bamboo Toilet Roll search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bamboo toilet roll97K/yr
  • cheeky panda toilet roll59K/yr
  • cheeky panda40K/yr
  • bamboo toilet paper23K/yr
  • regina toilet roll22K/yr
  • panda toilet roll18K/yr
  • bumboo bamboo toilet roll13K/yr
  • eco toilet roll11K/yr
  • bumboo8K/yr
  • biodegradable toilet paper6K/yr

Reviews and returns

What reviews say buyers love and hate about Bamboo Toilet Roll

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Quite expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bamboo Toilet Roll questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data