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Balsamic Vinegar

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Balsamic Vinegar is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£230K/yr144K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
45%top-5 click share · 13 brands · 57 sellers

Flapen Score

Balsamic Vinegar against its category

The dotted line is the Grocery average. Past it, Balsamic Vinegar is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balsamic Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balsamic Vinegar 144K times last year and spent an estimated £230K. The top 5 brands take 79% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
15.6%
Market size, estimated
£230Ka year
Peak month
December1.3× the quietest month
Top search term
balsamic vinegar118K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £1.58 to £38.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.21 that is £5K to £8K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£1.58–£38.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #64 within Oils, Vinegars & Salad Dressings. It carries 435 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#64in Oils, Vinegars & Salad Dressings
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
435per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Balsamic Vinegar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

57

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 90%

Open market

16%

  • Mazzetti34%
  • Morrisons16%
  • Filippo Berio15%
  • Odysea8%
  • by Amazon6%
  • Giusti5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Balsamic Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Balsamic Vinegar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • balsamic vinegar118K/yr
  • balsamic vinegar modena15K/yr
  • balsamic9K/yr
  • balsamic vinegars3K/yr

Reviews and returns

What reviews say buyers love and hate about Balsamic Vinegar

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overall, not what I would hope for given the cost”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Balsamic Vinegar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data