Balsamic Vinegar
MaybeReturns run at only 0.0% of orders. But the products selling today already average 4.6★, so Balsamic Vinegar is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £230K/yr144K searches / yr
- 90-day growth
- +27.3%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 57 sellers
Flapen Score
Balsamic Vinegar against its category
The dotted line is the Grocery average. Past it, Balsamic Vinegar is stronger. Inside it, weaker.
Market
The Balsamic Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Balsamic Vinegar 144K times last year and spent an estimated £230K. The top 5 brands take 79% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +27.3%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £230Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- balsamic vinegar118K searches a year
02 · Price
A sale here is worth £10.21.
Listings sell for £10.21 on average, from £1.58 to £38.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.21 that is £5K to £8K a year per listing.
- Average price
- £10.21under the $15 to $100 sweet spot
- Price range
- £1.58–£38.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #64 within Oils, Vinegars & Salad Dressings. It carries 435 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 97%
- Out of stock, average day
- 2.9%
- Average rank
- #64in Oils, Vinegars & Salad Dressings
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 435per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Balsamic Vinegar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Aceto Balsamico di Modena IGP 250ml
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 10y ago

Filippo Berio Balsamic Vinegar of Modena 250ml
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 577
- Age
- 12y ago

Mazzetti Yellow Label Core 2 Leaf 500ml
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 3y ago

Odysea Balsamic Vinegar of Modena PGI Traditional Italian Balsamic Vinegar Glass Bottle 250ml
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 835
- Age
- 10y ago

Mazzetti Organic Balsamic Vinegar 250ml
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 4y ago
Trending
90-day click momentum
Messino Organic Greek Balsamic Vinegar No Added Sugar 2 x 250ml
- Price
- £10.47
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 2y ago

Galletti - Balsamic Vinegar of Modena P.G.I. (250ml) | High Density
- Price
- £10.05
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 4y ago

Mazzetti Yellow Label Core 2 Leaf 500ml
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 3y ago

Morrisons The Best Full Bodied Balsamic Dressing 255ml
- Price
- £2.46
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 5y ago

Odysea Balsamic Vinegar of Modena PGI Traditional Italian Balsamic Vinegar Glass Bottle 250ml
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 835
- Age
- 10y ago
Newest
by launch date
Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml
- Price
- £2.96
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 2y ago

Messino Organic Greek Balsamic Vinegar No Added Sugar 2 x 250ml
- Price
- £10.47
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 2y ago

by Amazon Balsamic Vinegar of Modena 250ml
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 2y ago

Mazzetti Yellow Label Core 2 Leaf 500ml
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 3y ago

Mazzetti Balsamic Vinegar 1 Leaf 2l 1 Pack
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
57
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
16%
- Mazzetti34%
- Morrisons16%
- Filippo Berio15%
- Odysea8%
- by Amazon6%
- Giusti5%
- Open — no brand owns it (7 brands, 16%)
Demand
Balsamic Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Balsamic Vinegar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- balsamic vinegar118K/yr
- balsamic vinegar modena15K/yr
- balsamic9K/yr
- balsamic vinegars3K/yr
Reviews and returns
What reviews say buyers love and hate about Balsamic Vinegar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overall, not what I would hope for given the cost
Quite pricey and not great
It's expensive and I'm poor
would like it thicker
is that this isnt a thick
Thin and very typical of any low priced balsamic
Worst balsamic I have ever had
Nasty taste
it went very dry
Not Sweet
It has no sweetness and no viscosity
Love
tastes gorgeous on everything
Good taste
Lovely taste and consistency perfect for so many dishes
Flavour is excellent
I like this on mixed salad along with my usual salad cream
I have been using this balsamic for some time now, and it the most luscious, flavoursome, rich tasting balsamic I've found
Worth the money
Worth every penny
Good value for money
Nice thick, sweet balsamic
Nice thick glaze
Lovely and thick
made it feel restaurant-quality
Good quality
Good quality, delicious tasting balsamic vinegar
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Balsamic Vinegar questions
Answered from the same tracked data.









