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Balsamic Vinegar

Maybe

Returns run at only 0.0% of orders. But the products selling today already average 4.6★, so Balsamic Vinegar is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£230K/yr144K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
45%top-5 click share · 13 brands · 57 sellers

Flapen Score

Balsamic Vinegar against its category

The dotted line is the Grocery average. Past it, Balsamic Vinegar is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balsamic Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balsamic Vinegar 144K times last year and spent an estimated £230K. The top 5 brands take 79% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
15.6%
Market size, estimated
£230Ka year
Peak month
December1.3× the quietest month
Top search term
balsamic vinegar118K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £1.58 to £38.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.21 that is £5K to £8K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£1.58–£38.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #64 within Oils, Vinegars & Salad Dressings. It carries 435 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#64in Oils, Vinegars & Salad Dressings
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
435per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Balsamic Vinegar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

57

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

16%

  • Mazzetti34%
  • Morrisons16%
  • Filippo Berio15%
  • Odysea8%
  • by Amazon6%
  • Giusti5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Balsamic Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Balsamic Vinegar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balsamic vinegar118K/yr
  • balsamic vinegar modena15K/yr
  • balsamic9K/yr
  • balsamic vinegars3K/yr

Reviews and returns

What reviews say buyers love and hate about Balsamic Vinegar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.07

Overall, not what I would hope for given the cost

Quite pricey and not great

It's expensive and I'm poor

Thickness20%−0.03

would like it thicker

is that this isnt a thick

Thin and very typical of any low priced balsamic

Taste-Overall14%+2.29

Worst balsamic I have ever had

Nasty taste

Moist/Dry9%−0.06

it went very dry

Sweetness5%−0.01

Not Sweet

It has no sweetness and no viscosity

Love

Taste-Overall41%+2.29

tastes gorgeous on everything

Good taste

Lovely taste and consistency perfect for so many dishes

Flavor12%+0.71

Flavour is excellent

I like this on mixed salad along with my usual salad cream

I have been using this balsamic for some time now, and it the most luscious, flavoursome, rich tasting balsamic I've found

Value For Money11%−0.07

Worth the money

Worth every penny

Good value for money

Thickness9%−0.03

Nice thick, sweet balsamic

Nice thick glaze

Lovely and thick

Quality-Overall6%+0.67

made it feel restaurant-quality

Good quality

Good quality, delicious tasting balsamic vinegar

FAQ

Common Balsamic Vinegar questions

Answered from the same tracked data.