How competitive is the Balsamic Glaze niche on Amazon United Kingdom?

8 brands and 24 sellers compete in Balsamic Glaze on Amazon United Kingdom. The top 5 Balsamic Glaze products take 76% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Balsamic Glaze?

Balsamic Glaze buyers on Amazon United Kingdom complain most about Value For Money, Spiciness, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Balsamic Glaze niche?

Balsamic Glaze sells for £5.63 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.11–£10.88. The average incumbent carries 343 reviews — the moat a new listing must climb.

Balsamic Glaze

prices mostly outside the sweet spot ($2.11–$10.88) — Balsamic Glaze doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Balsamic Glaze profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Balsamic Glaze is a £77K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.

Balsamic Glaze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +35.2% over the last 90 days and 21.4% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr15K

Search volume / yr+35.2%64K

Conversion rate21.4%

Avg price£5.63

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 24

Top-5 product click share76%

Open market14%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Balsamic Glaze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)

Price: £2.93
Rating: 4.7/5
Reviews: 520
Age: 4y ago

Morrisons Glaze with Balsamic Vinegar Modena 250ml

Price: £2.11
Rating: 4.7/5
Reviews: 215
Age: 6y ago

Mr Organic Glaze with Balsamic Vinegar of Modena - Authentic Italian Flavours - Vegan-Friendly - Made with Organic Ingredients - Sweet and Tangy Taste - Ideal for Enhancing Dishes

Price: £3.59
Rating: 4.6/5
Reviews: 136
Age: 7y ago

Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml

Price: £2.96
Rating: 4.9/5
Reviews: 43
Age: 2y ago

Mazzetti Classic Balsamic Glaze 380ml

Price: £5.63
Rating: 4.5/5
Reviews: 162
Age: 4y ago

Newest

by launch date

Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml

Price: £2.96
Rating: 4.9/5
Reviews: 43
Age: 2y ago

Willow Creek | Balsamic Glaze Original Flavour 250ml Smooth Thick Syrup

Price: £10.88
Rating: 4.5/5
Reviews: 36
Age: 2y ago

Hot Star Honey Classic Balsamic Glaze - Handcrafted Honey Glaze - 330g

Price: £8.75
Rating: 4.4/5
Reviews: 1,491
Age: 4y ago

Mazzetti Classic Balsamic Glaze 380ml

Price: £5.63
Rating: 4.5/5
Reviews: 162
Age: 4y ago

Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)

Price: £2.93
Rating: 4.7/5
Reviews: 520
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Mazzetti39%
Morrisons14%
Mr Organic12%
Filippo Berio11%
Odysea10%
Hot Star Honey6%
Open — no brand owns it (2 brands, 9%)

Balsamic Glaze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR21.4%Products10Brands8Top 5 Brands86%OOS Rate1.9%Rating4.6★Reviews343Avg BSR#54

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Balsamic Glaze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

balsamic glaze58K/yr +34.1%20.6% conv.
balsamic vinegar glaze3K/yr +34.8%13.7% conv.
balsamic glaze thick3K/yr +67.2%17.3% conv.

What reviews say buyers love and hate about Balsamic Glaze

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall47%

“Nice balsamic- tasty”

Flavor11%

“like the flavour”

Thickness9%

“Nice thick, sweet balsamic”

Value For Money7%

“It wasn't expensive”

Advertised Vs Actual Product6%

“Product is as described”

What buyers complain about

71% of reviews

Value For Money19%

“very expensive”

Spiciness14%

“It's not balsamic ginger”

Thickness12%

“which must be why it's so thick”

Bitter7%

“Has a bitter acrid taste”

Taste-Overall7%

“Nasty taste”

Common Balsamic Glaze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Balsamic Glaze 45/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 10 tracked products. Search demand moved +35.2% over the last 90 days.