balsamic glaze
Skip itPrices mostly outside the sweet spot ($2.11–$10.88) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great343.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£77K£77K/yr · 64K searches
Avg price
Bad£5.63avg listing price — sweet spot $15–$100
Price range
Bad£2.11–£10.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, balsamic glaze is a £77K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
balsamic glaze market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 1.9%
- Avg brand age
- 80 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
24
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- Mazzetti39%
- Morrisons14%
- Mr Organic12%
- Filippo Berio11%
- Odysea10%
- Hot Star Honey6%
- Open — no brand owns it (2 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +35.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top balsamic glaze search terms
- balsamic glaze58K/yr
- balsamic vinegar glaze3K/yr
- balsamic glaze thick3K/yr
Top balsamic glaze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)
Mazzetti£2.934.7★520 rev

Morrisons Glaze with Balsamic Vinegar Modena 250ml
Morrisons£2.114.7★215 rev

Mr Organic Glaze with Balsamic Vinegar of Modena - Authentic Italian Flavours - Vegan-Friendly - Made with Organic Ingredients - Sweet and Tangy Taste - Ideal for Enhancing Dishes
Mr Organic£3.594.6★136 rev

Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml
Filippo Berio£2.964.9★43 rev

Mazzetti Classic Balsamic Glaze 380ml
Mazzetti£5.634.5★162 rev
Newest
by launch date
Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml
Filippo Berio£2.9643 rev

Willow Creek | Balsamic Glaze Original Flavour 250ml Smooth Thick Syrup
Willow Creek£10.8836 rev

Hot Star Honey Classic Balsamic Glaze - Handcrafted Honey Glaze - 330g
Hot Star Honey£8.751,491 rev

Mazzetti Classic Balsamic Glaze 380ml
Mazzetti£5.63162 rev

Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)
Mazzetti£2.93520 rev
Trending
90-day click momentum
Hot Star Honey Classic Balsamic Glaze - Handcrafted Honey Glaze - 330g
Hot Star Honey£8.754.4★

Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml
Filippo Berio£2.964.9★

Odysea Glaze - 92% Balsamic Vinegar Thick & Smooth 500ml
Odysea£8.214.6★

Willow Creek | Balsamic Glaze Original Flavour 250ml Smooth Thick Syrup
Willow Creek£10.884.5★

Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)
Mazzetti£2.934.7★
What buyers say about balsamic glaze
What buyers praise and complain about, mined from review topics.What buyers love
“Nice balsamic- tasty”
“like the flavour”
“Nice thick, sweet balsamic”
“It wasn't expensive”
“Product is as described”
“So smooth”
“organic and delicious”
“Just the amount of tartness I like”
“Great product”
“Yummy glaze & fab quality”
What buyers complain about
“very expensive”
“It's not balsamic ginger”
“which must be why it's so thick”
“Has a bitter acrid taste”
“Nasty taste”
“A bit weak in flavour”
“It's not sweet at all”
Common questions
- Is balsamic glaze profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 10 tracked products. 90-day search growth is +35.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the balsamic glaze niche?
- 8 brands and 24 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in balsamic glaze?
- Top complaints mined from reviews: Value For Money, Spiciness, Thickness. The return rate is 0.0%.
- When does demand for balsamic glaze peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the balsamic glaze niche?
- Listings span £2.11–£10.88; the average listing price is £5.63 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.