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Baklava

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -30.3% this quarter, so Baklava is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£142K/yr201K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
50%top-5 click share · 12 brands · 12 sellers

Flapen Score

Baklava against its category

The dotted line is the Grocery average. Past it, Baklava is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baklava market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baklava 201K times last year and spent an estimated £142K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
5.1%
Market size, estimated
£142Ka year
Peak month
December3.6× the quietest month
Top search term
baklava138K searches a year

02 · Price

A sale here is worth £13.93.

Listings sell for £13.93 on average, from £4.58 to £30.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.93 that is £3K to £7K a year per listing.

Average price
£13.93under the $15 to $100 sweet spot
Price range
£4.58–£30.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #38 within Bakery. It carries 771 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
15.0%
Average rank
#38in Bakery
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baklava products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

12%

  • Persis39%
  • Chateau de Mediterranean22%
  • Çerez Pazarı12%
  • Kandylas6%
  • Meşhur Safranbolu Lokumcusu4%
  • Sweet Land4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Baklava search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Baklava search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baklava138K/yr
  • baklava gift box29K/yr
  • turkish baklava6K/yr
  • baklava sweets8K/yr
  • greek baklava4K/yr
  • baclava6K/yr
  • baklawa3K/yr
  • baklava pistachio3K/yr
  • baklava 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Baklava

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+0.96

However, I didnt taste the nuts fully

we all felt it wasn't to our taste

Not very tasty

Moist/Dry15%−0.15

Found some pieces very dry and tasteless

Completely dry and stale and absolutely waste of time

A bit dry

Value For Money12%

Overpriced

not worth the cost

not worth for the price

Size-Overall8%−0.05

Just seemed a little small

Small box

I just found very tiny nuts

Sweetness8%−0.05

not even good sugar

They are too sweet

it is full of sugar

Love

Taste-Overall33%+0.96

Absolutely delicious

Delicious snacks

A real treat

Quality-Overall14%+0.58

overall this is a good selection

Nice selection & variety

Excellent quality

Gifting Purpose11%+1.56

Great for gifting or sharing

Nice gift

Enjoyed as a gift

Sweetness9%−0.05

The sweets had a great taste

Very tasty,fresh honey soaked treats

Very sweet

Value For Money8%

Excellent value for money

Good price

Well worth the money

FAQ

Common Baklava questions

Answered from the same tracked data.