Baklava
Baklava shows low returns (0.1%), but soft demand (-30.3% this quarter) keeps it on the watch list.
Flapen Score
Is Baklava profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baklava is a £142K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Baklava: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -30.3% over the last 90 days and 5.1% of searches end in a purchase.
£142K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 28 products
Top Baklava products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Persis Baklava Gift Box | 1kg (2.2 lb) 42 Pieces | Premium Baklava with Cashew Almond Walnut & Pistachio | Egg-Free | BRCGS Certified | Luxury Sweet Hamper for Special Occasions
- Price
- £19.78
- Rating
- 4.3/5
- Reviews
- 1,792
- Age
- 8y ago
Persis Baklava Gift Box | 250g | Premium Baklava with Cashew Almond and Walnut | Egg-Free | UK BRCGS Certified | Luxury Sweet Hamper for Special Occasions
- Price
- £7.62
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 5y ago
Baklava Bitesize Gift Box | Traditional Baklawa | UK Baked Lebanese Recipe | Assorted Nut & Filo Pastry | Approx 24 Pieces 325g | Chateau de Mediterranean
- Price
- £12.54
- Rating
- 4.3/5
- Reviews
- 2,966
- Age
- 9y ago
Baklava Gift Tin | Traditional Baklawa | UK Baked Lebanese Recipe | Assorted Nut & Filo Pastry | Approx 30 Pieces 500g | Chateau de Mediterranean
- Price
- £15.09
- Rating
- 4.5/5
- Reviews
- 888
- Age
- 2y ago
Cerez Pazari Premium Assorted Baklava Pastry Metal Gift Box 240g Apprx.23 pcs Luxury Traditional Handmade Dessert Ideal for Birthdays Ramadan Gifts Eid Gifts Christmas
- Price
- £9.16
- Rating
- 4.3/5
- Reviews
- 4,327
- Age
- 4y ago
Trending
90-day click momentum
Meşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.54
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago
Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.30
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago
Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g
- Price
- £10.17
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Baklavarian Mixed Baklava Assortment 370g
- Price
- £7.84
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 5mo ago
Baklawa Sweets - Parent (Special Assorted Sweets - 800g)
- Price
- £17.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch dateMeşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.54
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago
Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.30
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago
Baklavarian Mixed Baklava Assortment 370g
- Price
- £7.84
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 5mo ago
Baklawa Sweets - Parent (Special Assorted Sweets - 800g)
- Price
- £17.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g
- Price
- £10.17
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
12%
- Persis39%
- Chateau de Mediterranean22%
- Çerez Pazarı12%
- Kandylas6%
- Meşhur Safranbolu Lokumcusu4%
- Sweet Land4%
- Open — no brand owns it (6 brands, 12%)
Baklava demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.6×
Top Baklava search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baklava138K/yr
- baklava gift box29K/yr
- turkish baklava6K/yr
- baklava sweets8K/yr
- greek baklava4K/yr
- baclava6K/yr
- baklawa3K/yr
- baklava pistachio3K/yr
- baklava 1kg4K/yr
What reviews say buyers love and hate about Baklava
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Absolutely delicious”
“overall this is a good selection”
“Great for gifting or sharing”
“The sweets had a great taste”
“Excellent value for money”
What buyers complain about
77% of reviews“However, I didnt taste the nuts fully”
“Found some pieces very dry and tasteless”
“Overpriced”
“Just seemed a little small”
“not even good sugar”
Common Baklava questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
