Is baklava profitable to sell on Amazon United Kingdom?

The niche generates £142K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the baklava niche?

12 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in baklava?

Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.1%.

When does demand for baklava peak?

Demand peaks in Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the baklava niche?

Listings span £4.58–£30.01; the average listing price is £13.93 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.

baklava

Worth a look

Shows low returns (0.1%), but soft demand (-30.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good770.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.93

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.58–£30.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay£142K

£142K/yr · 201K searches

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, baklava is a £142K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baklava market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £174K–£209K; units × avg price
Conversion rate: 5.1%
Avg BSR: #38
Page quality: 0%
Prime: 86%
Sponsored: 82%
Out of stock: 15.0%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

12%

Persis39%
Chateau de Mediterranean22%
Çerez Pazarı12%
Kandylas6%
Meşhur Safranbolu Lokumcusu4%
Sweet Land4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.6×

Open Trend

Top baklava search terms

baklava138K/yr -30.1%5.0% conv.
baklava gift box29K/yr -42.3%7.3% conv.
turkish baklava6K/yr -21.7%4.9% conv.
baklava sweets8K/yr -14.0%5.7% conv.
greek baklava4K/yr +58.5%4.7% conv.
baclava6K/yr -27.6%5.2% conv.
baklawa3K/yr -35.7%3.9% conv.
baklava pistachio3K/yr -39.1%4.1% conv.
baklava 1kg4K/yr -36.9%4.2% conv.

All search terms

Top baklava products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Persis£19.784.3★1,792 rev

Persis£7.624.3★617 rev

Chateau de Mediterranean£12.544.3★2,966 rev

Chateau de Mediterranean£15.094.5★888 rev

Cerez Pazari Premium Assorted Baklava Pastry Metal Gift Box 240g Apprx.23 pcs Luxury Traditional Handmade Dessert Ideal for Birthdays Ramadan Gifts Eid Gifts Christmas

Çerez Pazarı£9.164.3★4,327 rev

Newest

by launch date

Meşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box

Meşhur Safranbolu Lokumcusu£10.5420 rev

5mo ago

Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box

Meşhur Safranbolu Lokumcusu£10.3020 rev

5mo ago

Baklavarian Mixed Baklava Assortment 370g

Zahret Nablus Sweets£7.844 rev

5mo ago

Baklawa Sweets - Parent (Special Assorted Sweets - 800g)

Yaffa£17.247 rev

1y ago

Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g

Yaffa£10.174 rev

1y ago

What buyers say about baklava

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Absolutely delicious”

Quality-Overall14%

“overall this is a good selection”

Gifting Purpose11%

“Great for gifting or sharing”

Sweetness9%

“The sweets had a great taste”

Value For Money8%

“Excellent value for money”

Crispiness4%

“crisp”

Size-Overall3%

“I was pleased with the size”

Freshness3%

“It was fresh and tasty, arrived on time,nice gift package”

Baking2%

“Tasty baklavas”

Flavor2%

“Great price and flavour”

What buyers complain about

Taste-Overall18%

“However, I didnt taste the nuts fully”

Moist/Dry15%

“Found some pieces very dry and tasteless”

Value For Money12%

“Overpriced”

Size-Overall8%

“Just seemed a little small”

Sweetness8%

“not even good sugar”

Quality-Overall5%

“Poor quality”

Advertised Vs Actual Product3%

“Size of box is deceiving”

Ingredients-Overall3%

“very disappointed threw them away after read ingredients”

Storage Temperature3%

“Overcooked”

Smell3%

“The box smells of paint”

Common questions

Is baklava profitable to sell on Amazon United Kingdom?: The niche generates £142K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the baklava niche?: 12 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in baklava?: Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.1%.
When does demand for baklava peak?: Demand peaks in Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the baklava niche?: Listings span £4.58–£30.01; the average listing price is £13.93 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.

baklava

baklava market data

Competition & brand share

Demand & seasonality

Top baklava search terms

Top baklava products on Amazon

Top sellers

Newest

Trending

What buyers say about baklava

What buyers love

What buyers complain about

Common questions

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