Baklava
MaybeReturns run at only 0.1% of orders. But demand is soft, at -30.3% this quarter, so Baklava is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £142K/yr201K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 12 sellers
Flapen Score
Baklava against its category
The dotted line is the Grocery average. Past it, Baklava is stronger. Inside it, weaker.
Market
The Baklava market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baklava 201K times last year and spent an estimated £142K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £142Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- baklava138K searches a year
02 · Price
A sale here is worth £13.93.
Listings sell for £13.93 on average, from £4.58 to £30.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.93 that is £3K to £7K a year per listing.
- Average price
- £13.93under the $15 to $100 sweet spot
- Price range
- £4.58–£30.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #38 within Bakery. It carries 771 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 86%
- Out of stock, average day
- 15.0%
- Average rank
- #38in Bakery
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 771per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Baklava products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Persis Baklava Gift Box | 1kg (2.2 lb) 42 Pieces | Premium Baklava with Cashew Almond Walnut & Pistachio | Egg-Free | BRCGS Certified | Luxury Sweet Hamper for Special Occasions
- Price
- £19.78
- Rating
- 4.3/5
- Reviews
- 1,792
- Age
- 8y ago

Persis Baklava Gift Box | 250g | Premium Baklava with Cashew Almond and Walnut | Egg-Free | UK BRCGS Certified | Luxury Sweet Hamper for Special Occasions
- Price
- £7.62
- Rating
- 4.3/5
- Reviews
- 617
- Age
- 5y ago

Baklava Bitesize Gift Box | Traditional Baklawa | UK Baked Lebanese Recipe | Assorted Nut & Filo Pastry | Approx 24 Pieces 325g | Chateau de Mediterranean
- Price
- £12.54
- Rating
- 4.3/5
- Reviews
- 2,966
- Age
- 9y ago

Baklava Gift Tin | Traditional Baklawa | UK Baked Lebanese Recipe | Assorted Nut & Filo Pastry | Approx 30 Pieces 500g | Chateau de Mediterranean
- Price
- £15.09
- Rating
- 4.5/5
- Reviews
- 888
- Age
- 2y ago

Cerez Pazari Premium Assorted Baklava Pastry Metal Gift Box 240g Apprx.23 pcs Luxury Traditional Handmade Dessert Ideal for Birthdays Ramadan Gifts Eid Gifts Christmas
- Price
- £9.16
- Rating
- 4.3/5
- Reviews
- 4,327
- Age
- 4y ago
Trending
90-day click momentum
Meşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.54
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago

Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.30
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago

Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g
- Price
- £10.17
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Baklavarian Mixed Baklava Assortment 370g
- Price
- £7.84
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 5mo ago

Baklawa Sweets - Parent (Special Assorted Sweets - 800g)
- Price
- £17.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Meşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.54
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago

Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box
- Price
- £10.30
- Rating
- 3.0/5
- Reviews
- 20
- Age
- 5mo ago

Baklavarian Mixed Baklava Assortment 370g
- Price
- £7.84
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 5mo ago

Baklawa Sweets - Parent (Special Assorted Sweets - 800g)
- Price
- £17.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g
- Price
- £10.17
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
12%
- Persis39%
- Chateau de Mediterranean22%
- Çerez Pazarı12%
- Kandylas6%
- Meşhur Safranbolu Lokumcusu4%
- Sweet Land4%
- Open — no brand owns it (6 brands, 12%)
Demand
Baklava search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.6×
Search terms
Top Baklava search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baklava138K/yr
- baklava gift box29K/yr
- turkish baklava6K/yr
- baklava sweets8K/yr
- greek baklava4K/yr
- baclava6K/yr
- baklawa3K/yr
- baklava pistachio3K/yr
- baklava 1kg4K/yr
Reviews and returns
What reviews say buyers love and hate about Baklava
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However, I didnt taste the nuts fully
we all felt it wasn't to our taste
Not very tasty
Found some pieces very dry and tasteless
Completely dry and stale and absolutely waste of time
A bit dry
Overpriced
not worth the cost
not worth for the price
Just seemed a little small
Small box
I just found very tiny nuts
not even good sugar
They are too sweet
it is full of sugar
Love
Absolutely delicious
Delicious snacks
A real treat
overall this is a good selection
Nice selection & variety
Excellent quality
Great for gifting or sharing
Nice gift
Enjoyed as a gift
The sweets had a great taste
Very tasty,fresh honey soaked treats
Very sweet
Excellent value for money
Good price
Well worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baklava questions
Answered from the same tracked data.









