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Baking Soda

Fail

Prices span $1.63–$8.59, mostly outside the sweet spot, so Baking Soda is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£900K/yr883K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 106 sellers

Flapen Score

Baking Soda against its category

The dotted line is the Grocery average. Past it, Baking Soda is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Soda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Soda 883K times last year and spent an estimated £900K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £900K a year.

Searches, last 12 months
883K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
19.0%
Market size, estimated
£900Ka year
Peak month
August1.3× the quietest month
Top search term
baking soda621K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £1.63 to £8.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.37 that is £67K to £81K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£1.63–£8.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£67K–£81K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Baking Supplies. It carries 16,233 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#12in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,233per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baking Soda products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£90K£180K£270K£360K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

106

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

5%

  • Arm & Hammer47%
  • AKSOY19%
  • Duzzit9%
  • Dri-Pak9%
  • Grow Chem8%
  • CHEFS & CO3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Baking Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baking Soda search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baking soda621K/yr
  • baking soda for cleaning192K/yr
  • arm and hammer baking soda31K/yr
  • arm & hammer baking soda9K/yr
  • baking powder for cleaning6K/yr
  • baking sofa5K/yr
  • baking soda cleaning5K/yr
  • soda powder3K/yr
  • cleaning soda3K/yr
  • cleaning baking soda4K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Soda

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
41%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not this size”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baking Soda questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data