Baking Soda
FailPrices span $1.63–$8.59, mostly outside the sweet spot, so Baking Soda is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £900K/yr883K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 106 sellers
Flapen Score
Baking Soda against its category
The dotted line is the Grocery average. Past it, Baking Soda is stronger. Inside it, weaker.
Market
The Baking Soda market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking Soda 883K times last year and spent an estimated £900K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
19.0% of searches ended in a purchase last week.
Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £900K a year.
- Searches, last 12 months
- 883K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 19.0%
- Market size, estimated
- £900Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- baking soda621K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £1.63 to £8.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.37 that is £67K to £81K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £1.63–£8.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £67K–£81K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Baking Supplies. It carries 16,233 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Baking Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,233per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Baking Soda products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arm and Hammer Baking Soda - Baking Powder Baking Soda for Cleaning Pure Baking Soda
- Price
- £3.74
- Rating
- 4.4/5
- Reviews
- 12,925
- Age
- 6y ago

Aksoy Baking Soda 1.8KG Jar || Pure Sodium Bicarbonate Powder Highest Purity Food Grade Versatile Baking Soda for Cooking Baking Cleaning Deodorizing & More!
- Price
- £4.22
- Rating
- 4.6/5
- Reviews
- 5,807
- Age
- 5y ago

Dri-Pak Clean & Natural Bicarbonate of Soda 500g
- Price
- £1.63
- Rating
- 4.3/5
- Reviews
- 5,542
- Age
- 17y ago

Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 6,063
- Age
- 4y ago

Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)
- Price
- £3.01
- Rating
- 4.5/5
- Reviews
- 13,105
- Age
- 13y ago
Trending
90-day click momentum
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
- Price
- £1.63
- Rating
- 4.3/5
- Reviews
- 5,542
- Age
- 17y ago

Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 9mo ago

Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)
- Price
- £3.01
- Rating
- 4.5/5
- Reviews
- 13,105
- Age
- 13y ago

Arm & Hammer Baking Soda-4LB (01170)
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 51,907
- Age
- 13y ago

Arm & Hammer Baking Soda 454 g (Pack of 4)
- Price
- £8.59
- Rating
- 4.5/5
- Reviews
- 51,907
- Age
- 12y ago
Newest
by launch date
Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 9mo ago

Noels Bicarbonate of Soda Ideal for Baking 900g
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 704
- Age
- 1y ago

Amazing Baking Soda Multi Purpose Household Cleaner - Duzzit Amazing Baking Soda 500g - Pack of 2
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 2,423
- Age
- 4y ago

Aksoy Baking Soda 3KG JAR PACK | Pure Sodium Bicarbonate Powder with Highest Purity Food Grade Multi-Purpose Use for Cooking Baking Cleaning Odor Removal and More...
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 5,807
- Age
- 4y ago

Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 6,063
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
106
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Arm & Hammer47%
- AKSOY19%
- Duzzit9%
- Dri-Pak9%
- Grow Chem8%
- CHEFS & CO3%
- Open — no brand owns it (2 brands, 5%)
Demand
Baking Soda search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Baking Soda search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baking soda621K/yr
- baking soda for cleaning192K/yr
- arm and hammer baking soda31K/yr
- arm & hammer baking soda9K/yr
- baking powder for cleaning6K/yr
- baking sofa5K/yr
- baking soda cleaning5K/yr
- soda powder3K/yr
- cleaning soda3K/yr
- cleaning baking soda4K/yr
Reviews and returns
What reviews say buyers love and hate about Baking Soda
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not this size
very small
Bigger than I imagined
didnt see that this was half the size for the same price
Overpriced
doesnt justify the high price
Impossible to open
Not useful
- nothing was working
didnt work as expected
No change
leaking ok versatile ok witness not sure yet
spilling contents out of packaging
Love
Great value
Good Value
Excellent value
Wonderful quality Soda
Good brand make
Excellent product
Excellent for cleaning
works well for cleaning
Clean easy
Easy to use
Good for lots of uses
Very handy container
As advertised
As described
Does what it says
Return
0.0% Return rate 15% Fixable by listing
leaking ok versatile ok witness not sure yet
spilling contents out of packaging
didnt see that this was half the size for the same price
Overpriced
doesnt justify the high price
not this size
very small
Bigger than I imagined
- nothing was working
didnt work as expected
No change
Incorrect Product Description
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Soda questions
Answered from the same tracked data.









