baking soda
Skip itPrices mostly outside the sweet spot ($1.63–$8.59) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Market size
Great£900K£900K/yr · 883K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad16,233.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£8.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baking soda is a £900K/yr Amazon United Kingdom market (883K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baking soda market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- £806K–£1.1M
- units × avg price
- Conversion rate
- 19.0%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
106
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Arm & Hammer47%
- AKSOY19%
- Duzzit9%
- Dri-Pak9%
- Grow Chem8%
- CHEFS & CO3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top baking soda search terms
- baking soda621K/yr
- baking soda for cleaning192K/yr
- arm and hammer baking soda31K/yr
- arm & hammer baking soda9K/yr
- baking powder for cleaning6K/yr
- baking sofa5K/yr
- baking soda cleaning5K/yr
- soda powder3K/yr
- cleaning soda3K/yr
- cleaning baking soda4K/yr
Top baking soda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arm and Hammer Baking Soda - Baking Powder Baking Soda for Cleaning Pure Baking Soda
Arm & Hammer£3.744.4★12,925 rev
Aksoy Baking Soda 1.8KG Jar || Pure Sodium Bicarbonate Powder Highest Purity Food Grade Versatile Baking Soda for Cooking Baking Cleaning Deodorizing & More!
AKSOY£4.224.6★5,807 rev
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
Dri-Pak£1.634.3★5,542 rev
Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.
Grow Chem£7.794.6★6,063 rev
Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)
Duzzit£3.014.5★13,105 rev
Newest
by launch date
Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket
CHIQUO£6.74199 rev
Noels Bicarbonate of Soda Ideal for Baking 900g
Noel's£2.75704 rev
Amazing Baking Soda Multi Purpose Household Cleaner - Duzzit Amazing Baking Soda 500g - Pack of 2
Duzzit£4.522,423 rev
Aksoy Baking Soda 3KG JAR PACK | Pure Sodium Bicarbonate Powder with Highest Purity Food Grade Multi-Purpose Use for Cooking Baking Cleaning Odor Removal and More...
AKSOY£6.755,807 rev
Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.
Grow Chem£7.796,063 rev
Trending
90-day click momentumDri-Pak Clean & Natural Bicarbonate of Soda 500g
Dri-Pak£1.634.3★
Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket
CHIQUO£6.744.6★
Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)
Duzzit£3.014.5★
Arm & Hammer Baking Soda-4LB (01170)
Arm & Hammer£7.634.5★
Arm & Hammer Baking Soda 454 g (Pack of 4)
Arm & Hammer£8.594.5★
What buyers say about baking soda
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Wonderful quality Soda”
“Excellent for cleaning”
“Easy to use”
“As advertised”
“Great for baking”
“perfect size for me”
“getting rid of odours”
“Organic being the best option”
“Laundry booster”
What buyers complain about
“not this size”
“didnt see that this was half the size for the same price”
“Impossible to open”
“- nothing was working”
“leaking ok versatile ok witness not sure yet”
“leave in the fridge so that any funny scents are dispelled”
“Incorrect Product Description”
“Who the hell designed the lid”
“The product had been previously opened, had no seal and possibly used then resold.”
“Not the best”
Top return reasons
Common questions
- Is baking soda profitable to sell on Amazon United Kingdom?
- The niche generates £900K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the baking soda niche?
- 8 brands and 106 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in baking soda?
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.
- When does demand for baking soda peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the baking soda niche?
- Listings span £1.63–£8.59; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 16,233 reviews — the moat a new listing must climb.