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Baking Soda

Fail

Prices span $1.63–$8.59, mostly outside the sweet spot, so Baking Soda is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£900K/yr883K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 106 sellers

Flapen Score

Baking Soda against its category

The dotted line is the Grocery average. Past it, Baking Soda is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Soda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Soda 883K times last year and spent an estimated £900K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £900K a year.

Searches, last 12 months
883K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
19.0%
Market size, estimated
£900Ka year
Peak month
August1.3× the quietest month
Top search term
baking soda621K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £1.63 to £8.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £5.37 that is £67K to £81K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£1.63–£8.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£67K–£81K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Baking Supplies. It carries 16,233 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#12in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,233per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baking Soda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£90K£180K£270K£360K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

106

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Arm & Hammer47%
  • AKSOY19%
  • Duzzit9%
  • Dri-Pak9%
  • Grow Chem8%
  • CHEFS & CO3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Baking Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baking Soda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking soda621K/yr
  • baking soda for cleaning192K/yr
  • arm and hammer baking soda31K/yr
  • arm & hammer baking soda9K/yr
  • baking powder for cleaning6K/yr
  • baking sofa5K/yr
  • baking soda cleaning5K/yr
  • soda powder3K/yr
  • cleaning soda3K/yr
  • cleaning baking soda4K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Soda

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.22

not this size

very small

Bigger than I imagined

Value For Money11%+1.08

didnt see that this was half the size for the same price

Overpriced

doesnt justify the high price

Ease Of Use5%

Impossible to open

Not useful

Functionality-Overall5%−0.04

- nothing was working

didnt work as expected

No change

Leak-Proof4%

leaking ok versatile ok witness not sure yet

spilling contents out of packaging

Love

Value For Money23%+1.08

Great value

Good Value

Excellent value

Quality-Overall21%+1.20

Wonderful quality Soda

Good brand make

Excellent product

Ease Of Cleaning17%+1.03

Excellent for cleaning

works well for cleaning

Clean easy

Ease Of Use9%

Easy to use

Good for lots of uses

Very handy container

Advertised Vs Actual Product8%+0.08

As advertised

As described

Does what it says

Return

0.0% Return rate 15% Fixable by listing

Leak-Proof49%▇█▄▅▃▇

leaking ok versatile ok witness not sure yet

spilling contents out of packaging

Value For Money7%▁▃█▂▄▁

didnt see that this was half the size for the same price

Overpriced

doesnt justify the high price

Size-Overall7%▆▁▁▃█▁

not this size

very small

Bigger than I imagined

Functionality-Overall7%▁▁▁▅▁█

- nothing was working

didnt work as expected

No change

Advertised Vs Actual Product6%▆▅▁▄█▁

Incorrect Product Description

FAQ

Common Baking Soda questions

Answered from the same tracked data.