How competitive is the Baking Soda niche on Amazon United Kingdom?

8 brands and 106 sellers compete in Baking Soda on Amazon United Kingdom. The top 5 Baking Soda products take 78% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Baking Soda?

Baking Soda buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Baking Soda niche?

Baking Soda sells for £5.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.63–£8.59. The average incumbent carries 16,233 reviews — the moat a new listing must climb.

Baking Soda

prices mostly outside the sweet spot ($1.63–$8.59) — Baking Soda doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baking Soda profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baking Soda is a £900K/yr Amazon United Kingdom market (883K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.

Baking Soda: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.3% over the last 90 days and 19.0% of searches end in a purchase.

£900K

revenue / yr

Units sold / yr200K

Search volume / yr-3.3%883K

Conversion rate19.0%

Avg price£5.37

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 106

Top-5 product click share78%

Open market8%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Baking Soda products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Arm and Hammer Baking Soda - Baking Powder Baking Soda for Cleaning Pure Baking Soda

Price: £3.74
Rating: 4.4/5
Reviews: 12,925
Age: 6y ago

Aksoy Baking Soda 1.8KG Jar || Pure Sodium Bicarbonate Powder Highest Purity Food Grade Versatile Baking Soda for Cooking Baking Cleaning Deodorizing & More!

Price: £4.22
Rating: 4.6/5
Reviews: 5,807
Age: 5y ago

Dri-Pak Clean & Natural Bicarbonate of Soda 500g

Price: £1.63
Rating: 4.3/5
Reviews: 5,542
Age: 17y ago

Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.

Price: £7.79
Rating: 4.6/5
Reviews: 6,063
Age: 4y ago

Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)

Price: £3.01
Rating: 4.5/5
Reviews: 13,105
Age: 13y ago

Newest

by launch date

Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket

Price: £6.74
Rating: 4.6/5
Reviews: 199
Age: 9mo ago

Noels Bicarbonate of Soda Ideal for Baking 900g

Price: £2.75
Rating: 4.7/5
Reviews: 704
Age: 1y ago

Amazing Baking Soda Multi Purpose Household Cleaner - Duzzit Amazing Baking Soda 500g - Pack of 2

Price: £4.52
Rating: 4.6/5
Reviews: 2,423
Age: 4y ago

Aksoy Baking Soda 3KG JAR PACK | Pure Sodium Bicarbonate Powder with Highest Purity Food Grade Multi-Purpose Use for Cooking Baking Cleaning Odor Removal and More...

Price: £6.75
Rating: 4.6/5
Reviews: 5,807
Age: 4y ago

Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.

Price: £7.79
Rating: 4.6/5
Reviews: 6,063
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

106

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Arm & Hammer47%
AKSOY19%
Duzzit9%
Dri-Pak9%
Grow Chem8%
CHEFS & CO3%
Open — no brand owns it (2 brands, 5%)

Baking Soda demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume883KCVR19.0%Products13Brands8Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews16,233Avg BSR#12

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Baking Soda search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baking soda621K/yr -5.5%14.9% conv.
baking soda for cleaning192K/yr +7.4%17.6% conv.
arm and hammer baking soda31K/yr -12.5%11.2% conv.
arm & hammer baking soda9K/yr +1.5%11.3% conv.
baking powder for cleaning6K/yr -9.5%13.4% conv.
baking sofa5K/yr -4.8%9.3% conv.
baking soda cleaning5K/yr -14.7%16.3% conv.
soda powder3K/yr +22.3%8.0% conv.
cleaning soda3K/yr -10.4%10.6% conv.
cleaning baking soda4K/yr -19.2%14.2% conv.

What reviews say buyers love and hate about Baking Soda

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Value For Money23%

“Great value”

Quality-Overall21%

“Wonderful quality Soda”

Ease Of Cleaning17%

“Excellent for cleaning”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product8%

“As advertised”

What buyers complain about

77% of reviews

Size-Overall41%

“not this size”

Value For Money11%

“didnt see that this was half the size for the same price”

Ease Of Use5%

“Impossible to open”

Functionality-Overall5%

“- nothing was working”

Leak-Proof4%

“leaking ok versatile ok witness not sure yet”

Baking Soda return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

49%

2Value For Money

3Size-Overall

4Functionality-Overall

5Advertised Vs Actual Product

Common Baking Soda questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baking Soda 45/100 on Amazon United Kingdom — Skip it. The niche generates £900K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.3% over the last 90 days.