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Baking Powder

Fail

Prices span $0.66–$7.79, mostly outside the sweet spot, so Baking Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£88K/yr151K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
62%top-5 click share · 12 brands · 75 sellers

Flapen Score

Baking Powder against its category

The dotted line is the Grocery average. Past it, Baking Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Powder 151K times last year and spent an estimated £88K. The top 5 brands take 76% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
14.4%
Market size, estimated
£88Ka year
Peak month
February1.5× the quietest month
Top search term
baking powder129K searches a year

02 · Price

A sale here is worth £4.02.

Listings sell for £4.02 on average, from £0.66 to £7.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.02 that is £4K to £5K a year per listing.

Average price
£4.02under the $15 to $100 sweet spot
Price range
£0.66–£7.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 2,614 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
88%
Out of stock, average day
1.8%
Average rank
#17in Baking Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,614per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Baking Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

75

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • Morrisons20%
  • Dr. Oetker19%
  • AKSOY16%
  • BBB BAKING BEAUTY & BEYOND13%
  • Pegasus7%
  • Saras Flavours of Asia6%

Demand

Baking Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Baking Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.20

this box is tiny

the packet is tiny

very small

Value For Money10%+1.39

doesnt justify the high price

didnt see that this was half the size for the same price

Although is quite pricey from the ones in stores

Smell6%−0.02

leave in the fridge so that any funny scents are dispelled

Smells funny and left all my baking with brown specks

Functionality-Overall6%−0.04

didnt work as expected

No change

Ingredients-Overall6%−0.04

Contains corn starch

It acts like baking soda not baking powder

Love

Value For Money26%+1.39

Excellent value

Good Value

Great value for money

Quality-Overall23%+1.05

Good brand make

This is really good stuff industrial size and quality

Excellent product

Baking13%+0.79

Great size for baking

A useful size to use for baking

Excellent baking powder

Advertised Vs Actual Product12%+0.67

As advertised

As described

Does what it says

Ease Of Cleaning10%+0.57

great for cleaning sinks

Ive found this very useful for cleaning so far

Good for cleaning

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

this box is tiny

the packet is tiny

very small

FAQ

Common Baking Powder questions

Answered from the same tracked data.