Baking Powder
FailPrices span $0.66–$7.79, mostly outside the sweet spot, so Baking Powder is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £88K/yr151K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 75 sellers
Flapen Score
Baking Powder against its category
The dotted line is the Grocery average. Past it, Baking Powder is stronger. Inside it, weaker.
Market
The Baking Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking Powder 151K times last year and spent an estimated £88K. The top 5 brands take 76% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £88Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- baking powder129K searches a year
02 · Price
A sale here is worth £4.02.
Listings sell for £4.02 on average, from £0.66 to £7.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.02 that is £4K to £5K a year per listing.
- Average price
- £4.02under the $15 to $100 sweet spot
- Price range
- £0.66–£7.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 2,614 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 88%
- Out of stock, average day
- 1.8%
- Average rank
- #17in Baking Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,614per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Baking Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Baking Powder 160g
- Price
- £0.88
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 4y ago

Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container
- Price
- £4.51
- Rating
- 4.5/5
- Reviews
- 427
- Age
- 5y ago

Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago

Dr. Oetker Baking Powder 170g
- Price
- £1.58
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 10y ago

PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago
Trending
estimated 90-day click momentum
PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Clabber Girl Double Acting Baking Powder 230g
- Price
- £7.08
- Rating
- 4.8/5
- Reviews
- 11,788
- Age
- 12y ago

Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container
- Price
- £4.51
- Rating
- 4.5/5
- Reviews
- 427
- Age
- 5y ago

Dr. Oetker Baking Powder 170g
- Price
- £1.58
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 10y ago

Morrisons Bicarbonate Of Soda Powder 180g
- Price
- £0.66
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 4y ago
Newest
by launch date
PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago

Baking Powder 170g (Pack of 3) | Triple Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 2y ago

Oetker Baking Powder 170g (Pack of 2) | Double Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago

Morrisons Baking Powder 160g
- Price
- £0.88
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
75
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
18%
- Morrisons20%
- Dr. Oetker19%
- AKSOY16%
- BBB BAKING BEAUTY & BEYOND13%
- Pegasus7%
- Saras Flavours of Asia6%
Demand
Baking Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Baking Powder
We read the reviews and the return reasons for every product selling here.
“this box is tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









