baking powder
Skip itPrices mostly outside the sweet spot ($0.66–$7.79) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,613.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 151K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Price range
Bad£0.66–£7.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baking powder is a £88K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baking powder market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £101K–£121K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 35%
- Out of stock
- 1.8%
- Avg brand age
- 62 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
75
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Morrisons20%
- Dr. Oetker19%
- AKSOY16%
- BBB BAKING BEAUTY & BEYOND13%
- Pegasus7%
- Saras Flavours of Asia6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top baking powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Baking Powder 160g
Morrisons£0.884.7★338 rev
Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container
AKSOY£4.514.5★427 rev
Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)
BBB BAKING BEAUTY & BEYOND£2.704.5★270 rev
Dr. Oetker Baking Powder 170g
Dr. Oetker£1.584.7★793 rev
PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
Pegasus£2.154.6★6 rev
Newest
by launch datePEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
Pegasus£2.156 rev
Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)
BBB BAKING BEAUTY & BEYOND£2.70270 rev
Baking Powder 170g (Pack of 3) | Triple Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries
Saras Flavours of Asia£6.9941 rev
Oetker Baking Powder 170g (Pack of 2) | Double Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries
Saras Flavours of Asia£5.8994 rev
Morrisons Baking Powder 160g
Morrisons£0.88338 rev
Trending
90-day click momentumPEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
Pegasus£2.154.6★
Clabber Girl Double Acting Baking Powder 230g
Clabber Girl£7.084.8★
Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container
AKSOY£4.514.5★
Dr. Oetker Baking Powder 170g
Dr. Oetker£1.584.7★
Morrisons Bicarbonate Of Soda Powder 180g
Morrisons£0.664.6★
What buyers say about baking powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good brand make”
“Great size for baking”
“As advertised”
“great for cleaning sinks”
“Easy to use”
“has many other purposes than just using for cooking - I also use it to clean my induction hob- cheap chemical free”
“No odours”
“perfect size for me”
“far more convenient than flimsy bags that spill or absorb moisture”
What buyers complain about
“this box is tiny”
“doesnt justify the high price”
“leave in the fridge so that any funny scents are dispelled”
“didnt work as expected”
“Contains corn starch”
“Impossible to open”
“Very bitter no matter how little I put in”
“The product had been previously opened, had no seal and possibly used then resold.”
“I think its soda not powder”
“Tasted a little to see”
Top return reasons
Common questions
- Is baking powder profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the baking powder niche?
- 12 brands and 75 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in baking powder?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for baking powder peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the baking powder niche?
- Listings span £0.66–£7.79; the average listing price is £4.02 (sweet spot $15–$100). The average incumbent carries 2,614 reviews — the moat a new listing must climb.