Baking Powder
FailPrices span $0.66–$7.79, mostly outside the sweet spot, so Baking Powder is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £88K/yr151K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 75 sellers
Flapen Score
Baking Powder against its category
The dotted line is the Grocery average. Past it, Baking Powder is stronger. Inside it, weaker.
Market
The Baking Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking Powder 151K times last year and spent an estimated £88K. The top 5 brands take 76% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £88Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- baking powder129K searches a year
02 · Price
A sale here is worth £4.02.
Listings sell for £4.02 on average, from £0.66 to £7.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.02 that is £4K to £5K a year per listing.
- Average price
- £4.02under the $15 to $100 sweet spot
- Price range
- £0.66–£7.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #17 within Baking Supplies. It carries 2,614 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 88%
- Out of stock, average day
- 1.8%
- Average rank
- #17in Baking Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,614per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Baking Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Baking Powder 160g
- Price
- £0.88
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 4y ago

Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container
- Price
- £4.51
- Rating
- 4.5/5
- Reviews
- 427
- Age
- 5y ago

Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago

Dr. Oetker Baking Powder 170g
- Price
- £1.58
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 10y ago

PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago
Trending
90-day click momentum
PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Clabber Girl Double Acting Baking Powder 230g
- Price
- £7.08
- Rating
- 4.8/5
- Reviews
- 11,788
- Age
- 12y ago

Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container
- Price
- £4.51
- Rating
- 4.5/5
- Reviews
- 427
- Age
- 5y ago

Dr. Oetker Baking Powder 170g
- Price
- £1.58
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 10y ago

Morrisons Bicarbonate Of Soda Powder 180g
- Price
- £0.66
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 4y ago
Newest
by launch date
PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 1y ago

Baking Powder 170g (Pack of 3) | Triple Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 2y ago

Oetker Baking Powder 170g (Pack of 2) | Double Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago

Morrisons Baking Powder 160g
- Price
- £0.88
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
75
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Morrisons20%
- Dr. Oetker19%
- AKSOY16%
- BBB BAKING BEAUTY & BEYOND13%
- Pegasus7%
- Saras Flavours of Asia6%
Demand
Baking Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Baking Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this box is tiny
the packet is tiny
very small
doesnt justify the high price
didnt see that this was half the size for the same price
Although is quite pricey from the ones in stores
leave in the fridge so that any funny scents are dispelled
Smells funny and left all my baking with brown specks
didnt work as expected
No change
Contains corn starch
It acts like baking soda not baking powder
Love
Excellent value
Good Value
Great value for money
Good brand make
This is really good stuff industrial size and quality
Excellent product
Great size for baking
A useful size to use for baking
Excellent baking powder
As advertised
As described
Does what it says
great for cleaning sinks
Ive found this very useful for cleaning so far
Good for cleaning
Return
0.0% Return rate 100% Fixable by listing
this box is tiny
the packet is tiny
very small
Keep looking
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Best Flapen score
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FAQ
Common Baking Powder questions
Answered from the same tracked data.









