How competitive is the Baking Powder niche on Amazon United Kingdom?

12 brands and 75 sellers compete in Baking Powder on Amazon United Kingdom. The top 5 Baking Powder products take 62% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Baking Powder?

Baking Powder buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Baking Powder niche?

Baking Powder sells for £4.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.66–£7.79. The average incumbent carries 2,614 reviews — the moat a new listing must climb.

Baking Powder

prices mostly outside the sweet spot ($0.66–$7.79) — Baking Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baking Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baking Powder is a £88K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 41/100.

Baking Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.7% over the last 90 days and 14.4% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr30K

Search volume / yr-20.7%151K

Conversion rate14.4%

Avg price£4.02

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers12 · 75

Top-5 product click share62%

Open market24%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Baking Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Baking Powder 160g

Price: £0.88
Rating: 4.7/5
Reviews: 338
Age: 4y ago

Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container

Price: £4.51
Rating: 4.5/5
Reviews: 427
Age: 5y ago

Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)

Price: £2.70
Rating: 4.5/5
Reviews: 270
Age: 1y ago

Dr. Oetker Baking Powder 170g

Price: £1.58
Rating: 4.7/5
Reviews: 793
Age: 10y ago

PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking

Price: £2.15
Rating: 4.6/5
Reviews: 6
Age: 5mo ago

Newest

by launch date

PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking

Price: £2.15
Rating: 4.6/5
Reviews: 6
Age: 5mo ago

Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)

Price: £2.70
Rating: 4.5/5
Reviews: 270
Age: 1y ago

Baking Powder 170g (Pack of 3) | Triple Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries

Price: £6.99
Rating: 4.5/5
Reviews: 41
Age: 2y ago

Oetker Baking Powder 170g (Pack of 2) | Double Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries

Price: £5.89
Rating: 4.6/5
Reviews: 94
Age: 2y ago

Morrisons Baking Powder 160g

Price: £0.88
Rating: 4.7/5
Reviews: 338
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

Morrisons20%
Dr. Oetker19%
AKSOY16%
BBB BAKING BEAUTY & BEYOND13%
Pegasus7%
Saras Flavours of Asia6%

Baking Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR14.4%Products17Brands12Top 5 Brands76%OOS Rate1.8%Rating4.6★Reviews2,614Avg BSR#17

No pronounced peak months · busiest ÷ quietest = 1.5×

What reviews say buyers love and hate about Baking Powder

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money26%

“Excellent value”

Quality-Overall23%

“Good brand make”

Baking13%

“Great size for baking”

Advertised Vs Actual Product12%

“As advertised”

Ease Of Cleaning10%

“great for cleaning sinks”

What buyers complain about

90% of reviews

Size-Overall45%

“this box is tiny”

Value For Money10%

“doesnt justify the high price”

Smell6%

“leave in the fridge so that any funny scents are dispelled”

Functionality-Overall6%

“didnt work as expected”

Ingredients-Overall6%

“Contains corn starch”

Baking Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Baking Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baking Powder 41/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.7% over the last 90 days.