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Baking Beans

Fail

The top 5 products take 96% of clicks, so Baking Beans is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£206K/yr138K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
96%top-5 click share · 6 brands · 32 sellers

Flapen Score

Baking Beans against its category

The dotted line is the Grocery average. Past it, Baking Beans is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Beans 138K times last year and spent an estimated £206K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
20.3%
Market size, estimated
£206Ka year
Peak month
December1.9× the quietest month
Top search term
baking beans63K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £3.94 to £17.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £7.33 that is £29K to £37K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£3.94–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£29K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #839 within Tinned & Jarred Food. It carries 4,278 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#839in Tinned & Jarred Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,278per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baking Beans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£41K£82K£124K£165K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Tala69%
  • KitchenCraft12%
  • Sukh5%
  • Chef Aid5%
  • ROCKSHEAT5%
  • S & S PRODUCTS4%
  • Open — no brand owns it (0%)

Demand

Baking Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Baking Beans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking beans63K/yr
  • baking beans for blind baking pastry32K/yr
  • baking beads15K/yr
  • ceramic baking beans7K/yr
  • baking beads for blind baking pastry8K/yr
  • blind baking beans reusable6K/yr
  • pie weights4K/yr
  • baking beans for pastry3K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Beans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Temperature Control25%+0.15

Be careful when you take them out very hot cool down first

Weight Heavy25%−0.22

Not heavy enough

Leak-Proof13%

After many accidents using old rice to blind bake. I also seem to spill it everywhere

Hard Feel5%

Appeared a little grainy rather than smooth ceramic

Size-Overall5%+0.10

a little smaller than some

Love

Advertised Vs Actual Product30%+1.66

As advertised

just as described

Just what I needed

Quality-Overall23%+1.15

Good quality

Great product,works very well

DO EXACTLY WHAT THEY WERE MADE FOR

Efficiency9%+0.40

Works well

Work great

worked well

Value For Money9%+0.40

Great value for money

Good price

good value for money

Baking7%+0.31

Great for baking

Baking Beans

Return

0.1% Return rate 31% Fixable by listing

Advertised Vs Actual Product25%▁▁█▁▁▁
Defective Material/Parts25%▁▁▁█▅▁
Maintenance And Repair13%▁█▁▁▁▁
Material Quality13%▁█▁▁▁▁
Functionality-Overall13%▁▁▁▁█▁

FAQ

Common Baking Beans questions

Answered from the same tracked data.