baking beans
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£206K£206K/yr · 138K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,278.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Price range
Bad£3.94–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, baking beans is a £206K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baking beans market data
- Units sold / yr
- 25K–30K
- avg 4,000–5,000/product
- Revenue / yr
- £183K–£220K
- units × avg price
- Conversion rate
- 20.3%
- Avg BSR
- #839
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
32
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Tala69%
- KitchenCraft12%
- Sukh5%
- Chef Aid5%
- ROCKSHEAT5%
- S & S PRODUCTS4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top baking beans search terms
- baking beans63K/yr
- baking beans for blind baking pastry32K/yr
- baking beads15K/yr
- ceramic baking beans7K/yr
- baking beads for blind baking pastry8K/yr
- blind baking beans reusable6K/yr
- pie weights4K/yr
- baking beans for pastry3K/yr
Top baking beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tala Ceramic Baking Beans - Reusable Heat Resistant Blind Weights
Tala£4.514.7★13,294 rev
KitchenCraft Ceramic Baking Beans for Blind Baking Pastry Washable and Reusable Heatproof Ceramic 5g
KitchenCraft£6.574.7★7,551 rev
Sukh 0.94LB Pie Weights for Baking - Ceramic Pie Crust Weights Beans Reusable Natural Ceramic Stoneware for Blind Baking Items Homemade Kitchen Must Have Round Household Steam Oven Stone
Sukh£6.714.6★1,489 rev
Chef Aid Reusable Ceramic Baking Beans and Blind Weights in Storage tub Oven Beads Prevent Pastry Shrinkage Blind Bake Quiche Pies and Tarts Heat Resistant Approx 500 g.
Chef Aid£4.794.7★2,639 rev
ROCKSHEAT Ceramic Baking Beans Reusable Baking Beans for Blind Baking Pastry Pie Weights Baking Beads with Storage Baking Accessories (2.2lb/1000g)
ROCKSHEAT£17.454.8★379 rev
Newest
by launch dateSukh 0.94LB Pie Weights for Baking - Ceramic Pie Crust Weights Beans Reusable Natural Ceramic Stoneware for Blind Baking Items Homemade Kitchen Must Have Round Household Steam Oven Stone
Sukh£6.711,489 rev
Ceramic Baking Beans Pie Bead for Blind Pastry Baking Reusable And Heat Resistant Baking Beans 200g
S & S PRODUCTS£3.94318 rev
Chef Aid Reusable Ceramic Baking Beans and Blind Weights in Storage tub Oven Beads Prevent Pastry Shrinkage Blind Bake Quiche Pies and Tarts Heat Resistant Approx 500 g.
Chef Aid£4.792,639 rev
ROCKSHEAT Ceramic Baking Beans Reusable Baking Beans for Blind Baking Pastry Pie Weights Baking Beads with Storage Baking Accessories (2.2lb/1000g)
ROCKSHEAT£17.45379 rev
KitchenCraft Ceramic Baking Beans for Blind Baking Pastry Washable and Reusable Heatproof Ceramic 5g
KitchenCraft£6.577,551 rev
Trending
90-day click momentumTala Ceramic Baking Beans - Reusable Heat Resistant Blind Weights
Tala£4.514.7★
KitchenCraft Ceramic Baking Beans for Blind Baking Pastry Washable and Reusable Heatproof Ceramic 5g
KitchenCraft£6.574.7★
ROCKSHEAT Ceramic Baking Beans Reusable Baking Beans for Blind Baking Pastry Pie Weights Baking Beads with Storage Baking Accessories (2.2lb/1000g)
ROCKSHEAT£17.454.8★
Sukh 0.94LB Pie Weights for Baking - Ceramic Pie Crust Weights Beans Reusable Natural Ceramic Stoneware for Blind Baking Items Homemade Kitchen Must Have Round Household Steam Oven Stone
Sukh£6.714.6★
Ceramic Baking Beans Pie Bead for Blind Pastry Baking Reusable And Heat Resistant Baking Beans 200g
S & S PRODUCTS£3.944.1★
What buyers say about baking beans
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Good quality”
“Works well”
“Great value for money”
“Great for baking”
“Easy to clean and store”
“Had these a while now, used over and over again, still as good as new”
“Have another set of these from 4 years ago, they have held up, none shattered, and as these look identical then I expect that they will last”
“good size and plenty of them”
“Good qty”
What buyers complain about
“Be careful when you take them out very hot cool down first”
“Not heavy enough”
“After many accidents using old rice to blind bake. I also seem to spill it everywhere”
“Appeared a little grainy rather than smooth ceramic”
“a little smaller than some”
Top return reasons
Common questions
- Is baking beans profitable to sell on Amazon United Kingdom?
- The niche generates £206K/yr across 6 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the baking beans niche?
- 6 brands and 32 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in baking beans?
- Top complaints mined from reviews: Temperature Control, Weight Heavy, Leak-Proof. The return rate is 0.1%.
- When does demand for baking beans peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the baking beans niche?
- Listings span £3.94–£17.45; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 4,278 reviews — the moat a new listing must climb.