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Baking Beans

a concentrated shelf (top 5 take 96% of clicks) — Baking Beans doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 40Growth 10Conversion 100Competition 3Returns 99Price range 18Avg price 20Brand share 9Review moat 25Quality gap 25
This niche Category average

Is Baking Beans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baking Beans is a £206K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Baking Beans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.5% over the last 90 days and 20.3% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr30K
Search volume / yr-29.5%138K
Conversion rate20.3%
Avg price£7.33

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 32
Top-5 product click share96%
Open market4%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,278

Top Baking Beans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£41K£82K£124K£165K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Tala69%
  • KitchenCraft12%
  • Sukh5%
  • Chef Aid5%
  • ROCKSHEAT5%
  • S & S PRODUCTS4%
  • Open — no brand owns it (0%)

Baking Beans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR20.3%Products6Brands6Top 5 Brands96%OOS Rate0.0%Rating4.6★Reviews4,278Avg BSR#839
4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Baking Beans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baking beans63K/yr
  • baking beans for blind baking pastry32K/yr
  • baking beads15K/yr
  • ceramic baking beans7K/yr
  • baking beads for blind baking pastry8K/yr
  • blind baking beans reusable6K/yr
  • pie weights4K/yr
  • baking beans for pastry3K/yr

What reviews say buyers love and hate about Baking Beans

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Advertised Vs Actual Product30%

As advertised

Quality-Overall23%

Good quality

Efficiency9%

Works well

Value For Money9%

Great value for money

Baking7%

Great for baking

What buyers complain about

73% of reviews
Temperature Control25%

Be careful when you take them out very hot cool down first

Weight Heavy25%

Not heavy enough

Leak-Proof13%

After many accidents using old rice to blind bake. I also seem to spill it everywhere

Hard Feel5%

Appeared a little grainy rather than smooth ceramic

Size-Overall5%

a little smaller than some

Baking Beans return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
25%
2Defective Material/Parts
25%
3Maintenance And Repair
13%
4Material Quality
13%
5Functionality-Overall
13%

Common Baking Beans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baking Beans 35/100 on Amazon United Kingdom — Skip it. The niche generates £206K/yr across 6 tracked products. Search demand moved -29.5% over the last 90 days.
Search demand for Baking Beans on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.