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Baja Gold Sea Salt

Fail

The top 5 brands take 100% of clicks, so Baja Gold Sea Salt is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£175K/yr100K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
95%top-5 click share · 3 brands · 42 sellers

Flapen Score

Baja Gold Sea Salt against its category

The dotted line is the Grocery average. Past it, Baja Gold Sea Salt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baja Gold Sea Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baja Gold Sea Salt 100K times last year and spent an estimated £175K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
9.1%
Market size, estimated
£175Ka year
Peak month
February2.6× the quietest month
Top search term
baja gold sea salt58K searches a year

02 · Price

A sale here is worth £19.20.

Listings sell for £19.20 on average, from £10.61 to £35.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £19.20 that is £29K to £38K a year per listing.

Average price
£19.20inside the $15 to $100 sweet spot
Price range
£10.61–£35.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£38K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Herbs, Spices & Seasonings. It carries 4,769 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Herbs, Spices & Seasonings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,769per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baja Gold Sea Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£79K£105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Baja Gold72%
  • SALT CO.15%
  • Seba Garden13%

Demand

Baja Gold Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Baja Gold Sea Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baja gold sea salt58K/yr
  • baja gold sea salt organic19K/yr
  • baja salt7K/yr
  • baja gold10K/yr
  • baja gold salt5K/yr
  • baja gold sea salt uk1K/yr

Reviews and returns

What reviews say buyers love and hate about Baja Gold Sea Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content29%+2.10

Salty

the quantities in salt are typically very small

The salt itself is very salty as it should be

Value For Money8%−0.02

Very expensive

Expensive

a bit pricey

Taste-Overall8%−0.03

I thought that it might be one of those fake salts that taste weird

Believe it or not its very tasty

It tastes vile

Moist/Dry5%+0.11

Wet

my mouth was always dry

it seems to have dried out

Size-Overall4%−0.03

The packs are quite large

maybe a little too large for table shakers

They also appear to be slightly bigger

Love

Salt Content38%+2.10

Amazing salt

Quality salt

Brilliant flavour salt

Quality-Overall12%+1.92

Premium quality

Excellent product

no complaints

Taste-Overall8%−0.03

it genuinely tastes clean

Tastes amazing

Clean, natural taste

Flavor6%

with a perfect balance of rich flavor

Nice flavour

it does a lovely job of flavouring the food, and I take satisfaction that it is completely unrefined and natural

Value For Money5%−0.02

Worth every penny

Great deal

Great value

FAQ

Common Baja Gold Sea Salt questions

Answered from the same tracked data.