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Baja Gold Sea Salt

Fail

The top 5 brands take 100% of clicks, so Baja Gold Sea Salt is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£175K/yr100K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
95%top-5 click share · 3 brands · 42 sellers

Flapen Score

Baja Gold Sea Salt against its category

The dotted line is the Grocery average. Past it, Baja Gold Sea Salt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baja Gold Sea Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baja Gold Sea Salt 100K times last year and spent an estimated £175K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
9.1%
Market size, estimated
£175Ka year
Peak month
February2.6× the quietest month
Top search term
baja gold sea salt58K searches a year

02 · Price

A sale here is worth £19.20.

Listings sell for £19.20 on average, from £10.61 to £35.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £19.20 that is £29K to £38K a year per listing.

Average price
£19.20inside the $15 to $100 sweet spot
Price range
£10.61–£35.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£29K–£38K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Herbs, Spices & Seasonings. It carries 4,769 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Herbs, Spices & Seasonings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,769per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baja Gold Sea Salt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£79K£105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

42

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • Baja Gold72%
  • SALT CO.15%
  • Seba Garden13%

Demand

Baja Gold Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Baja Gold Sea Salt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baja gold sea salt58K/yr
  • baja gold sea salt organic19K/yr
  • baja salt7K/yr
  • baja gold10K/yr
  • baja gold salt5K/yr
  • baja gold sea salt uk1K/yr

Reviews and returns

What reviews say buyers love and hate about Baja Gold Sea Salt

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Salt Content”
29%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Salty”
A buyer, on “Salt Content”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baja Gold Sea Salt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data