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Baileys Pina Colada

Fail

Shoppers spend only $7K a year here, so Baileys Pina Colada is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£7K/yr18K searches / yr
90-day growth
+70.3%search demand this quarter
Competition
90%top-5 click share · 6 brands · 14 sellers

Flapen Score

Baileys Pina Colada against its category

The dotted line is the Grocery average. Past it, Baileys Pina Colada is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Pina Colada market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Pina Colada 18K times last year and spent an estimated £7K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+70.3%
Conversion, latest week
2.3%
Market size, estimated
£7Ka year
Peak month
December9.9× the quietest month
Top search term
pina colada baileys9K searches a year

02 · Price

A sale here is worth £17.48.

Listings sell for £17.48 on average, from £6.52 to £25.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £17.48 that is £0 to £2K a year per listing.

Average price
£17.48inside the $15 to $100 sweet spot
Price range
£6.52–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #371 within Beer, Wine & Spirits. It carries 557 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
6.5%
Average rank
#371in Beer, Wine & Spirits
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Baileys Pina Colada products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£707£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Baile45%
  • Baileys23%
  • Topline20%
  • De Kuyper6%
  • Coppa Cocktails4%
  • Funkin2%
  • Open — no brand owns it (0%)

Demand

Baileys Pina Colada search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Baileys Pina Colada search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pina colada baileys9K/yr
  • baileys pina colada5K/yr
  • baileys colada3K/yr
  • baileys colada limited edition830/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Pina Colada

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall67%+2.32

Undrinkable

It tastes like someone took a Baileys

Didn't like the taste

Sweetness23%−0.28

Too sweet

Far too sweet and sickly

massively too sweet as well

Flavor4%−0.14

added fake coconut flavour

Love

Taste-Overall47%+2.32

Tastes great

Taste ia fab would be lovely in some blended ice

Smooth fruity taste

Alcohol Flavor20%+1.66

Liquor

Nice bottle

Ready made cocktail

Flavor13%−0.14

Delicious flavour

I loved the orange flavour

The flavour doesnt taste too bad

Value For Money7%+0.62

good value for money

Sweetness7%−0.28

Very sweet

I found this quite sweet

FAQ

Common Baileys Pina Colada questions

Answered from the same tracked data.