Baileys Miniature
FailThe top 5 brands take 100% of clicks, so Baileys Miniature is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £72K/yr92K searches / yr
- 90-day growth
- -36.8%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 28 sellers
Flapen Score
Baileys Miniature against its category
The dotted line is the Grocery average. Past it, Baileys Miniature is stronger. Inside it, weaker.
Market
The Baileys Miniature market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baileys Miniature 92K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -36.8%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £72Ka year
- Peak month
- December29.4× the quietest month
- Top search term
- baileys mini20K searches a year
02 · Price
A sale here is worth £11.52.
Listings sell for £11.52 on average, from £5.05 to £34.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.52 that is £1K to £3K a year per listing.
- Average price
- £11.52under the $15 to $100 sweet spot
- Price range
- £5.05–£34.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #270 within Beer, Wine & Spirits. It carries 526 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 20.3%
- Average rank
- #270in Beer, Wine & Spirits
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 526per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Baileys Miniature products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 10mo ago

Baileys Irish Cream Whisky Liqueur 5cl Miniature - 20 Pack
- Price
- £34.94
- Rating
- 4.7/5
- Reviews
- 516
- Age
- 15y ago

BAILEYS Original Irish Cream Liqueur Miniature 5cl Miniature
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 1,118
- Age
- 15y ago

2 X BAILEYS Original Irish Cream Liqueur Miniature 5cl Miniature
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 11y ago

Baileys Irish Cream Liqueur - 3 x 5cl The Original Irish Cream Chocolate & Toffee Popcorn in a beautiful gift pack ideal Christmas or Birthday present. By Blue Tree Gifts.
- Price
- £7.43
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 10mo ago
Trending
90-day click momentum
2 X BAILEYS Original Irish Cream Liqueur Miniature 5cl Miniature
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 11y ago

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 10mo ago

Baileys Original Irish Cream Mini Delights 102g| Premium Chocolate Truffles | Baileys Mini Chocolates | Perfect for Self Treating
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 545
- Age
- 7y ago

Baileys Irish Cream Whisky Liqueur 5cl Miniature - 20 Pack
- Price
- £34.94
- Rating
- 4.7/5
- Reviews
- 516
- Age
- 15y ago

BAILEYS Original Irish Cream Liqueur Miniature 5cl Miniature
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 1,118
- Age
- 15y ago
Newest
by launch date
Baileys Gift Set Irish Cream Chocolate Toffee Popcorn 3 x 5 cl Glass
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 9mo ago

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 10mo ago

Baileys Irish Cream Liqueur - 3 x 5cl The Original Irish Cream Chocolate & Toffee Popcorn in a beautiful gift pack ideal Christmas or Birthday present. By Blue Tree Gifts.
- Price
- £7.43
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 10mo ago

Baileys Gift Set - Irish Cream Liqueur 20 cl 2x Branded Glasses - Official Licensed Baileys Miniature and Tumbler Glass Gifts - Luxury Alcohol Gift Sets for Women Mum Gifts Birthday
- Price
- £11.11
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 7y ago

Baileys Original Irish Cream Mini Delights 102g| Premium Chocolate Truffles | Baileys Mini Chocolates | Perfect for Self Treating
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 545
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Baileys54%
- BEAMS INTERNATIONAL39%
- Blue Tree6%
Demand
Baileys Miniature search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 29.4×
Search terms
Top Baileys Miniature search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baileys mini20K/yr
- baileys miniature24K/yr
- mini baileys bottles14K/yr
- mini baileys15K/yr
- miniature baileys8K/yr
- miniature baileys bottles 5cl5K/yr
- baileys miniatures6K/yr
Reviews and returns
What reviews say buyers love and hate about Baileys Miniature
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
expensive
Will not buy again as the price is done right expensive
Small,
really expensive for how tiny it is
Love
CHRISTMAS GIFT
Amazing Gift
Christmas present
Very tasty treats at a good price
lovely Baileys treated myself for Xmas nice taste
Delicious
Good value for money
Great value for money
price were good
Good product
Great quality for a great price
Nice item
Loved all the flavours
The unique flavours are great for someone who loves to try different variants of baileys
Lovely gift to trial different flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baileys Miniature questions
Answered from the same tracked data.









