How competitive is the Baileys Miniature niche on Amazon United Kingdom?

3 brands and 28 sellers compete in Baileys Miniature on Amazon United Kingdom. The top 5 Baileys Miniature products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Baileys Miniature?

Baileys Miniature buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Baileys Miniature niche?

Baileys Miniature sells for £11.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.05–£34.94. The average incumbent carries 526 reviews — the moat a new listing must climb.

Baileys Miniature

brand-locked demand (top 5 brands take 100% of clicks) — Baileys Miniature doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baileys Miniature profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baileys Miniature is a £72K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Baileys Miniature: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.8% over the last 90 days and 6.8% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr5K

Search volume / yr-36.8%92K

Conversion rate6.8%

Avg price£11.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 28

Top-5 product click share92%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Baileys Miniature products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday

Price: £9.14
Rating: 4.6/5
Reviews: 81
Age: 10mo ago

Baileys Irish Cream Whisky Liqueur 5cl Miniature - 20 Pack

Price: £34.94
Rating: 4.7/5
Reviews: 516
Age: 15y ago

BAILEYS Original Irish Cream Liqueur Miniature 5cl Miniature

Price: £5.05
Rating: 4.6/5
Reviews: 1,118
Age: 15y ago

2 X BAILEYS Original Irish Cream Liqueur Miniature 5cl Miniature

Price: £7.58
Rating: 4.5/5
Reviews: 155
Age: 11y ago

Baileys Irish Cream Liqueur - 3 x 5cl The Original Irish Cream Chocolate & Toffee Popcorn in a beautiful gift pack ideal Christmas or Birthday present. By Blue Tree Gifts.

Price: £7.43
Rating: 4.9/5
Reviews: 36
Age: 10mo ago

Newest

by launch date

Baileys Gift Set Irish Cream Chocolate Toffee Popcorn 3 x 5 cl Glass

Price: £10.92
Rating: 4.6/5
Reviews: 565
Age: 9mo ago

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday

Price: £9.14
Rating: 4.6/5
Reviews: 81
Age: 10mo ago

Baileys Irish Cream Liqueur - 3 x 5cl The Original Irish Cream Chocolate & Toffee Popcorn in a beautiful gift pack ideal Christmas or Birthday present. By Blue Tree Gifts.

Price: £7.43
Rating: 4.9/5
Reviews: 36
Age: 10mo ago

Baileys Gift Set - Irish Cream Liqueur 20 cl 2x Branded Glasses - Official Licensed Baileys Miniature and Tumbler Glass Gifts - Luxury Alcohol Gift Sets for Women Mum Gifts Birthday

Price: £11.11
Rating: 4.7/5
Reviews: 1,194
Age: 7y ago

Baileys Original Irish Cream Mini Delights 102g| Premium Chocolate Truffles | Baileys Mini Chocolates | Perfect for Self Treating

Price: £6.02
Rating: 4.5/5
Reviews: 545
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Baileys54%
BEAMS INTERNATIONAL39%
Blue Tree6%

Baileys Miniature demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR6.8%Products8Brands3Top 5 Brands100%OOS Rate20.3%Rating4.6★Reviews526Avg BSR#270

Peak months: Nov, Dec · busiest ÷ quietest = 29.4×

Top Baileys Miniature search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baileys mini20K/yr -23.4%2.9% conv.
baileys miniature24K/yr -43.8%5.5% conv.
mini baileys bottles14K/yr -35.2%7.0% conv.
mini baileys15K/yr -41.0%6.2% conv.
miniature baileys8K/yr -43.9%6.7% conv.
miniature baileys bottles 5cl5K/yr -35.2%6.1% conv.
baileys miniatures6K/yr -42.3%3.9% conv.

What reviews say buyers love and hate about Baileys Miniature

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Gifting Purpose35%

“CHRISTMAS GIFT”

Taste-Overall23%

“Very tasty treats at a good price”

Value For Money13%

“Good value for money”

Quality-Overall10%

“Good product”

Flavor9%

“Loved all the flavours”

What buyers complain about

88% of reviews

Value For Money50%

“expensive”

Size-Overall38%

“Small,”

Common Baileys Miniature questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baileys Miniature 33/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -36.8% over the last 90 days.