Skip to content

Baileys Miniature

Fail

The top 5 brands take 100% of clicks, so Baileys Miniature is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£72K/yr92K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
92%top-5 click share · 3 brands · 28 sellers

Flapen Score

Baileys Miniature against its category

The dotted line is the Grocery average. Past it, Baileys Miniature is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Miniature market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Miniature 92K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
6.8%
Market size, estimated
£72Ka year
Peak month
December29.4× the quietest month
Top search term
baileys mini20K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £5.05 to £34.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.52 that is £1K to £3K a year per listing.

Average price
£11.52under the $15 to $100 sweet spot
Price range
£5.05–£34.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #270 within Beer, Wine & Spirits. It carries 526 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
20.3%
Average rank
#270in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
8

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baileys Miniature products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Baileys54%
  • BEAMS INTERNATIONAL39%
  • Blue Tree6%

Demand

Baileys Miniature search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.4×

Search terms

Top Baileys Miniature search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baileys mini20K/yr
  • baileys miniature24K/yr
  • mini baileys bottles14K/yr
  • mini baileys15K/yr
  • miniature baileys8K/yr
  • miniature baileys bottles 5cl5K/yr
  • baileys miniatures6K/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Miniature

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Value For Money”
0.7%of orders come back
“expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Baileys Miniature questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data