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Baileys Miniature

Fail

The top 5 brands take 100% of clicks, so Baileys Miniature is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£72K/yr92K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
92%top-5 click share · 3 brands · 28 sellers

Flapen Score

Baileys Miniature against its category

The dotted line is the Grocery average. Past it, Baileys Miniature is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Miniature market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Miniature 92K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
6.8%
Market size, estimated
£72Ka year
Peak month
December29.4× the quietest month
Top search term
baileys mini20K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £5.05 to £34.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.52 that is £1K to £3K a year per listing.

Average price
£11.52under the $15 to $100 sweet spot
Price range
£5.05–£34.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #270 within Beer, Wine & Spirits. It carries 526 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
20.3%
Average rank
#270in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baileys Miniature products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Baileys54%
  • BEAMS INTERNATIONAL39%
  • Blue Tree6%

Demand

Baileys Miniature search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.4×

Search terms

Top Baileys Miniature search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baileys mini20K/yr
  • baileys miniature24K/yr
  • mini baileys bottles14K/yr
  • mini baileys15K/yr
  • miniature baileys8K/yr
  • miniature baileys bottles 5cl5K/yr
  • baileys miniatures6K/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Miniature

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.18

expensive

expensive

Will not buy again as the price is done right expensive

Size-Overall38%−0.10

Small,

really expensive for how tiny it is

Love

Gifting Purpose35%+2.65

CHRISTMAS GIFT

Amazing Gift

Christmas present

Taste-Overall23%+0.89

Very tasty treats at a good price

lovely Baileys treated myself for Xmas nice taste

Delicious

Value For Money13%−0.18

Good value for money

Great value for money

price were good

Quality-Overall10%+0.54

Good product

Great quality for a great price

Nice item

Flavor9%+0.50

Loved all the flavours

The unique flavours are great for someone who loves to try different variants of baileys

Lovely gift to trial different flavours

FAQ

Common Baileys Miniature questions

Answered from the same tracked data.