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Baileys Hot Chocolate

Fail

Demand is soft, at -67.6% this quarter, so Baileys Hot Chocolate is a Fail.

Flapen Score
28
28 / 100
Ranks 2,938 of 2,976 Grocery niches · −18 vs the category median of 46
Market size
£22K/yr34K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Baileys Hot Chocolate against its category

The dotted line is the Grocery average. Past it, Baileys Hot Chocolate is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Hot Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Hot Chocolate 34K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
5.3%
Market size, estimated
£22Ka year
Peak month
December109.0× the quietest month
Top search term
baileys hot chocolate21K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £10.99 to £13.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.03 that is £1K to £3K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£10.99–£13.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #248 within Beer, Wine & Spirits. It carries 387 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
27.6%
Average rank
#248in Beer, Wine & Spirits
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Baileys Hot Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PVL Trade77%
  • BEAMS INTERNATIONAL9%
  • Sync'T8%
  • BAYTRADE6%

Demand

Baileys Hot Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 109.0×

Reviews and returns

What reviews say buyers love and hate about Baileys Hot Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.25

Too expensive

Expensive

So a waste of money for me

Taste-Overall36%−0.22

Cant taste the Bailey at all

we thought it would be a chocolate powder like the one we had previously so a bit disappointed

Doesn't really have much baileys taste to it

Durability5%+0.55

did not last long enough

Love

Taste-Overall41%−0.22

I like the taste of Irish Cream even though I'm not an alcohol drinker

Its good tasting hot chocolate

very tasty

Gifting Purpose11%+1.75

Good present

Value For Money11%−0.25

Good value for money

Great for the price

Quality-Overall11%+1.75

They must be good they

Sweetness6%+0.84

Love this hot chocolate

FAQ

Common Baileys Hot Chocolate questions

Answered from the same tracked data.