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Baileys Hot Chocolate

Fail

Demand is soft, at -67.6% this quarter, so Baileys Hot Chocolate is a Fail.

Flapen Score
28
28 / 100
Ranks 2,938 of 2,976 Grocery niches · −18 vs the category median of 46
Market size
£22K/yr34K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Baileys Hot Chocolate against its category

The dotted line is the Grocery average. Past it, Baileys Hot Chocolate is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Hot Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Hot Chocolate 34K times last year and spent an estimated £22K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
5.3%
Market size, estimated
£22Ka year
Peak month
December109.0× the quietest month
Top search term
baileys hot chocolate21K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £10.99 to £13.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.03 that is £1K to £3K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£10.99–£13.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #248 within Beer, Wine & Spirits. It carries 387 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
27.6%
Average rank
#248in Beer, Wine & Spirits
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Baileys Hot Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • PVL Trade77%
  • BEAMS INTERNATIONAL9%
  • Sync'T8%
  • BAYTRADE6%

Demand

Baileys Hot Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 109.0×

Reviews and returns

What reviews say buyers love and hate about Baileys Hot Chocolate

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
38%of negative reviews mention “Value For Money”
0.1%of orders come back
“Too expensive”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Baileys Hot Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data