Is baileys gift set profitable to sell on Amazon United Kingdom?

The niche generates £2.7M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (41/100).

How competitive is the baileys gift set niche?

1 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baileys gift set?

Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.4%.

When does demand for baileys gift set peak?

Demand peaks in Oct–Dec; the busiest month runs 9.2× the quietest.

What does it cost to enter the baileys gift set niche?

Listings span £9.66–£11.06; the average listing price is £10.37 (sweet spot $15–$100). The average incumbent carries 8,438 reviews — the moat a new listing must climb.

baileys gift set

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible£2.7M

£2.7M/yr · 2.0M searches

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.37

avg listing price — sweet spot $15–$100

Review moat

Bad8,437.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£9.66–£11.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baileys gift set is a £2.7M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baileys gift set market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: £1.6M–£2.1M; units × avg price
Conversion rate: 13.2%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Baileys100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 9.2×

Open Trend

Top baileys gift set search terms

baileys931K/yr -24.6%7.7% conv.
baileys irish cream 1 litre435K/yr -4.0%13.0% conv.
baileys irish cream60K/yr +46.8%8.2% conv.
baileys gift set177K/yr -41.5%0.5% conv.
baileys irish cream 1 litre 9.9962K/yr +9.9%4.3% conv.
original baileys irish cream12K/yr +2.3%11.6% conv.
bailey16K/yr -22.1%4.2% conv.
baileys 1 litre11K/yr +32.1%10.0% conv.
baileys chocolate orange141K/yr -78.8%0.3% conv.
baileys gift16K/yr -47.6%0.7% conv.

All search terms

Top baileys gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baileys£11.064.8★16,623 rev

Baileys£10.374.8★8,587 rev

Baileys£9.664.6★103 rev

Newest

by launch date

Baileys£9.66103 rev

5mo ago

Baileys£11.0616,623 rev

15y ago

Baileys£10.378,587 rev

16y ago

What buyers say about baileys gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great value for money”

Taste-Overall22%

“Taste as it should”

Alcohol Flavor13%

“LOVE THE DRINK GOOD PRICE THANKS TO ALL”

Quality-Overall8%

“No complaints”

Gifting Purpose6%

“Gift”

Advertised Vs Actual Product5%

“As described”

Flavor5%

“Delicious flavour”

Blend/Ratio3%

“I mix mine in good coffee”

Size-Overall2%

“great size”

Durability1%

“Lasted a long time”

What buyers complain about

Value For Money23%

“Expensive, can get cheaper in local shops”

Taste-Overall18%

“Not much taste of white chocolate or raspberry either”

Sweetness14%

“Too sweet”

Alcohol Content9%

“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”

Durability9%

“doesn't last long”

Product Condition9%

“Obvs great and already used”

Size-Overall5%

“Larger than expected”

Common questions

Is baileys gift set profitable to sell on Amazon United Kingdom?: The niche generates £2.7M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (41/100).
How competitive is the baileys gift set niche?: 1 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baileys gift set?: Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.4%.
When does demand for baileys gift set peak?: Demand peaks in Oct–Dec; the busiest month runs 9.2× the quietest.
What does it cost to enter the baileys gift set niche?: Listings span £9.66–£11.06; the average listing price is £10.37 (sweet spot $15–$100). The average incumbent carries 8,438 reviews — the moat a new listing must climb.