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Baileys Gift Set

a concentrated shelf (top 5 take 100% of clicks) — Baileys Gift Set doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 96Growth 16Conversion 96Competition 0Returns 98Price range 0Avg price 36Brand share 0Review moat 23Quality gap 17
This niche Category average

Is Baileys Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baileys Gift Set is a £2.7M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.

Baileys Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.8% over the last 90 days and 13.2% of searches end in a purchase.

£2.7M

revenue / yr

Units sold / yr200K
Search volume / yr-18.8%2.0M
Conversion rate13.2%
Avg price£10.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 56
Top-5 product click share100%
Open market0%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement0%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews8,438

Top Baileys Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£534K£1.1M£1.6M£2.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Baileys100%

Baileys Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR13.2%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews8,438Avg BSR#25
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 9.2×

Top Baileys Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baileys931K/yr
  • baileys irish cream 1 litre435K/yr
  • baileys irish cream60K/yr
  • baileys gift set177K/yr
  • baileys irish cream 1 litre 9.9962K/yr
  • original baileys irish cream12K/yr
  • bailey16K/yr
  • baileys 1 litre11K/yr
  • baileys chocolate orange141K/yr
  • baileys gift16K/yr

What reviews say buyers love and hate about Baileys Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Value For Money31%

Great value for money

Taste-Overall22%

Taste as it should

Alcohol Flavor13%

LOVE THE DRINK GOOD PRICE THANKS TO ALL

Quality-Overall8%

No complaints

Gifting Purpose6%

Gift

What buyers complain about

86% of reviews
Value For Money23%

Expensive, can get cheaper in local shops

Taste-Overall18%

Not much taste of white chocolate or raspberry either

Sweetness14%

Too sweet

Alcohol Content9%

As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol

Durability9%

doesn't last long

Common Baileys Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baileys Gift Set 41/100 on Amazon United Kingdom — Skip it. The niche generates £2.7M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.
Search demand for Baileys Gift Set on Amazon United Kingdom peaks in Oct–Dec, where the busiest month runs 9.2× the quietest.