Baileys Gift Set
FailThe top 5 products take 100% of clicks, so Baileys Gift Set is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £2.7M/yr2.0M searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 56 sellers
Flapen Score
Baileys Gift Set against its category
The dotted line is the Grocery average. Past it, Baileys Gift Set is stronger. Inside it, weaker.
Market
The Baileys Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baileys Gift Set 2.0M times last year and spent an estimated £2.7M. One brand takes every click. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £2.7Ma year
- Peak month
- December9.2× the quietest month
- Top search term
- baileys931K searches a year
02 · Price
A sale here is worth £10.37.
Listings sell for £10.37 on average, from £9.66 to £11.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £10.37 that is £156K to £207K a year per listing.
- Average price
- £10.37under the $15 to $100 sweet spot
- Price range
- £9.66–£11.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £156K–£207K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Beer, Wine & Spirits. It carries 8,438 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Beer, Wine & Spirits
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,438per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Baileys Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 16,623
- Age
- 15y ago
Baileys Original Irish Cream Liqueur | 17% vol | 70cl | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 8,587
- Age
- 16y ago
Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 5mo ago
Trending
90-day click momentumBaileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 5mo ago
Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 16,623
- Age
- 15y ago
Baileys Original Irish Cream Liqueur | 17% vol | 70cl | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 8,587
- Age
- 16y ago
Newest
by launch dateBaileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 5mo ago
Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 16,623
- Age
- 15y ago
Baileys Original Irish Cream Liqueur | 17% vol | 70cl | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 8,587
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Baileys100%
Demand
Baileys Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 9.2×
Search terms
Top Baileys Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baileys931K/yr
- baileys irish cream 1 litre435K/yr
- baileys irish cream60K/yr
- baileys gift set177K/yr
- baileys irish cream 1 litre 9.9962K/yr
- original baileys irish cream12K/yr
- bailey16K/yr
- baileys 1 litre11K/yr
- baileys chocolate orange141K/yr
- baileys gift16K/yr
Reviews and returns
What reviews say buyers love and hate about Baileys Gift Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive, can get cheaper in local shops
What a bargain lovely drink went down even better with how cheap it was shame it only bargain price at Christmas
fab price
Not much taste of white chocolate or raspberry either
Absolutely disgusting
Undrinkable
Too sweet
way way too sweet
Bit too sweet for me
As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol
doesn't last long
Love
Great value for money
very reasonable price
Great price
Taste as it should
Smooth taste
Taste great
LOVE THE DRINK GOOD PRICE THANKS TO ALL
Brilliant deal - and very drinkable
Very nice drink
No complaints
Amazing quality
Great product
Gift
Great gift
Great to gift at Christmas
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baileys Gift Set questions
Answered from the same tracked data.