baileys coffee
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.04avg listing price — sweet spot $15–$100
Price range
Good£8.69–£28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,403.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 31K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baileys coffee is a £61K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baileys coffee market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £36K–£45K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 20%
- Out of stock
- 4.7%
- Avg brand age
- 53 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
44
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Tassimo71%
- Baileys16%
- Stormbrew5%
- Grind3%
- White Coffee3%
- PVL Trade3%
Demand
Weekly Amazon search volume, last 33 weeks — -23.7% search growth over the last 90 days.Top baileys coffee search terms
- tassimo baileys coffee pods7K/yr
- baileys coffee11K/yr
- tassimo baileys3K/yr
- baileys coffee pods5K/yr
- coffee baileys5K/yr
Top baileys coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)
Tassimo£27.904.7★3,637 rev
Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count
Tassimo£8.694.5★755 rev
Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini
Baileys£11.234.7★3,561 rev
Tassimo Tassimo Baileys Latte Macchiato Coffee Pods 264g
Tassimo£8.924.6★1,515 rev
Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings
Tassimo£20.264.6★317 rev
Newest
by launch date
Grind x Baileys Coffee Pods Pack of 60 Biodegradable Capsules 100% Arabica Nespresso Original Compatible Home Compostable Barista Quality and Specialty Grade Medium Roast
Grind£26.4833 rev
White Coffee Baileys Chocolate Irish Cream Ground 10oz
White Coffee£25.46189 rev
Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini
Baileys£11.233,561 rev
Baileys Drinking Hot Chocolate - 200g
PVL Trade£11.86630 rev
Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count
Tassimo£8.69755 rev
Trending
90-day click momentum
Tassimo Coffee Tea Chocolate Pods. Pick Any 5 Packs from 50+ Blends Including Kenco Costa Jacobs Hot Chocolate Chai latte Baileys Cadbury Milka Cafe Hag and More.
Stormbrew£28.554.7★
White Coffee Baileys Chocolate Irish Cream Ground 10oz
White Coffee£25.464.5★
Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count
Tassimo£8.694.5★
Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)
Tassimo£27.904.7★
Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings
Tassimo£20.264.6★
What buyers say about baileys coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“Creamy smooth taste”
“This flavour Variety of pods tastes good”
“Great variety”
“Product as advertised”
“These are alcohol free”
“I like that you can mix”
“Gift”
“I love good coffee”
“Pods are a nice biodegradable design and the draw out them is smooth, strong and consistent”
What buyers complain about
“pricey for what it is”
“once the drink is made its really artificial tasting”
“Just truly awful, chemically sweet taste”
“The baileys flavour is reslly weak”
“Obviously theres no alcohol content”
“Obvs great and already used”
“The app just glitches and gets stuck in a loop”
“Not really that strong”
“Larger than expected”
“once the drink is made its really artificial tasting”
Common questions
- Is baileys coffee profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the baileys coffee niche?
- 6 brands and 44 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in baileys coffee?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.4%.
- What does it cost to enter the baileys coffee niche?
- Listings span £8.69–£28.55; the average listing price is £18.04 (sweet spot $15–$100). The average incumbent carries 3,403 reviews — the moat a new listing must climb.