How competitive is the Baileys Coffee niche on Amazon United Kingdom?

6 brands and 44 sellers compete in Baileys Coffee on Amazon United Kingdom. The top 5 Baileys Coffee products take 83% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Baileys Coffee niche?

Baileys Coffee sells for £18.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.69–£28.55. The average incumbent carries 3,403 reviews — the moat a new listing must climb.

Baileys Coffee

brand-locked demand (top 5 brands take 97% of clicks) — Baileys Coffee doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baileys Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baileys Coffee is a £61K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.

Baileys Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 10.7% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr3K

Search volume / yr-23.7%31K

Conversion rate10.7%

Avg price£18.04

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 44

Top-5 product click share83%

Open market3%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Baileys Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)

Price: £27.90
Rating: 4.7/5
Reviews: 3,637
Age: 9y ago

Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count

Price: £8.69
Rating: 4.5/5
Reviews: 755
Age: 5y ago

Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini

Price: £11.23
Rating: 4.7/5
Reviews: 3,561
Age: 3y ago

Tassimo Tassimo Baileys Latte Macchiato Coffee Pods 264g

Price: £8.92
Rating: 4.6/5
Reviews: 1,515
Age: 11y ago

Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings

Price: £20.26
Rating: 4.6/5
Reviews: 317
Age: 8y ago

Newest

by launch date

Grind x Baileys Coffee Pods Pack of 60 Biodegradable Capsules 100% Arabica Nespresso Original Compatible Home Compostable Barista Quality and Specialty Grade Medium Roast

Price: £26.48
Rating: 4.1/5
Reviews: 33
Age: 11mo ago

White Coffee Baileys Chocolate Irish Cream Ground 10oz

Price: £25.46
Rating: 4.5/5
Reviews: 189
Age: 1y ago

Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini

Price: £11.23
Rating: 4.7/5
Reviews: 3,561
Age: 3y ago

Baileys Drinking Hot Chocolate - 200g

Price: £11.86
Rating: 4.4/5
Reviews: 630
Age: 4y ago

Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count

Price: £8.69
Rating: 4.5/5
Reviews: 755
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Tassimo71%
Baileys16%
Stormbrew5%
Grind3%
White Coffee3%
PVL Trade3%

Baileys Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR10.7%Products10Brands6Top 5 Brands97%OOS Rate4.7%Rating4.6★Reviews3,403Avg BSR#324

Top Baileys Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tassimo baileys coffee pods7K/yr -12.4%11.1% conv.
baileys coffee11K/yr -32.6%3.2% conv.
tassimo baileys3K/yr +7.1%11.9% conv.
baileys coffee pods5K/yr -39.4%4.8% conv.
coffee baileys5K/yr -41.5%2.0% conv.

What reviews say buyers love and hate about Baileys Coffee

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money25%

“Worth the money”

Taste-Overall15%

“Creamy smooth taste”

Flavor11%

“This flavour Variety of pods tastes good”

Quality-Overall9%

“Great variety”

Advertised Vs Actual Product7%

“Product as advertised”

What buyers complain about

58% of reviews

Value For Money18%

“pricey for what it is”

Taste-Overall10%

“once the drink is made its really artificial tasting”

Sweetness7%

“Just truly awful, chemically sweet taste”

Flavor7%

“The baileys flavour is reslly weak”

Alcohol Content4%

“Obviously theres no alcohol content”

Common Baileys Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baileys Coffee 38/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.

Baileys Coffee buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.4%.