Baileys Coffee
FailThe top 5 brands take 97% of clicks, so Baileys Coffee is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £61K/yr31K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 44 sellers
Flapen Score
Baileys Coffee against its category
The dotted line is the Grocery average. Past it, Baileys Coffee is stronger. Inside it, weaker.
Market
The Baileys Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baileys Coffee 31K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £61Ka year
- Top search term
- tassimo baileys coffee pods7K searches a year
02 · Price
A sale here is worth £18.04.
Listings sell for £18.04 on average, from £8.69 to £28.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.04 that is £2K to £5K a year per listing.
- Average price
- £18.04inside the $15 to $100 sweet spot
- Price range
- £8.69–£28.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #324 within Beer, Wine & Spirits. It carries 3,403 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 4.7%
- Average rank
- #324in Beer, Wine & Spirits
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,403per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Baileys Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)
- Price
- £27.90
- Rating
- 4.7/5
- Reviews
- 3,637
- Age
- 9y ago

Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 5y ago

Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini
- Price
- £11.23
- Rating
- 4.7/5
- Reviews
- 3,561
- Age
- 3y ago

Tassimo Tassimo Baileys Latte Macchiato Coffee Pods 264g
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 1,515
- Age
- 11y ago

Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 8y ago
Trending
90-day click momentum
Tassimo Coffee Tea Chocolate Pods. Pick Any 5 Packs from 50+ Blends Including Kenco Costa Jacobs Hot Chocolate Chai latte Baileys Cadbury Milka Cafe Hag and More.
- Price
- £28.55
- Rating
- 4.7/5
- Reviews
- 6,774
- Age
- 7y ago

White Coffee Baileys Chocolate Irish Cream Ground 10oz
- Price
- £25.46
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 5y ago

Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)
- Price
- £27.90
- Rating
- 4.7/5
- Reviews
- 3,637
- Age
- 9y ago

Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 8y ago
Newest
by launch date
Grind x Baileys Coffee Pods Pack of 60 Biodegradable Capsules 100% Arabica Nespresso Original Compatible Home Compostable Barista Quality and Specialty Grade Medium Roast
- Price
- £26.48
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 11mo ago

White Coffee Baileys Chocolate Irish Cream Ground 10oz
- Price
- £25.46
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini
- Price
- £11.23
- Rating
- 4.7/5
- Reviews
- 3,561
- Age
- 3y ago

Baileys Drinking Hot Chocolate - 200g
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 630
- Age
- 4y ago

Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
44
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Tassimo71%
- Baileys16%
- Stormbrew5%
- Grind3%
- White Coffee3%
- PVL Trade3%
Demand
Baileys Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 14.6× · 8 of 12 months tracked
Search terms
Top Baileys Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tassimo baileys coffee pods7K/yr
- baileys coffee11K/yr
- tassimo baileys3K/yr
- baileys coffee pods5K/yr
- coffee baileys5K/yr
Reviews and returns
What reviews say buyers love and hate about Baileys Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
pricey for what it is
The price is not the lowest
A bit more expensive than others
once the drink is made its really artificial tasting
not overly strong to my taste
the taste was not as good as I expected
Just truly awful, chemically sweet taste
Bit too sweet for me
Yuck - far too sweet
The baileys flavour is reslly weak
I've never been a fan of flavoured coffee
Baikeys flavour very weak
Obviously theres no alcohol content
As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol
Love
Worth the money
Excellent value
Good price
Creamy smooth taste
Absolutely delicious
Great tasting coffee
This flavour Variety of pods tastes good
Great flavour
The flavour here is pretty subtle
Great variety
good quality
Quality and reasonable price
Product as advertised
Exactly as described
everything worked exactly as it should
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baileys Coffee questions
Answered from the same tracked data.









