How competitive is the Baileys Birthday Cake niche on Amazon United Kingdom?

5 brands and 23 sellers compete in Baileys Birthday Cake on Amazon United Kingdom. The top 5 Baileys Birthday Cake products take 66% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Baileys Birthday Cake niche?

Baileys Birthday Cake sells for £15.89 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.62–£45.52. The average incumbent carries 817 reviews — the moat a new listing must climb.

Baileys Birthday Cake

brand-locked demand (top 5 brands take 100% of clicks) — Baileys Birthday Cake doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baileys Birthday Cake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baileys Birthday Cake is a £33K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Baileys Birthday Cake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.9% over the last 90 days and 7.1% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr2K

Search volume / yr-39.9%29K

Conversion rate7.1%

Avg price£15.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 23

Top-5 product click share66%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Baileys Birthday Cake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails

Price: £12.81
Rating: 4.4/5
Reviews: 336
Age: 1y ago

Baileys Birthday Cake Truffles 135g | Original Irish Cream White Chocolate Truffles with Vanilla Truffle Filling| Premium Chocolate Truffles | Perfect Birthday Sweets

Price: £8.97
Rating: 4.4/5
Reviews: 101
Age: 2y ago

Baileys Birthday Cake Liqueur 70cl - Limited Edition

Price: £23.49
Rating: 4.5/5
Reviews: 66
Age: 4y ago

Baileys Birthday Cake 70cl

Price: £24.36
Rating: 4.6/5
Reviews: 3,446
Age: 4y ago

Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz

Price: £8.97
Rating: 3.1/5
Reviews: 6
Age: 2y ago

Newest

by launch date

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday

Price: £9.14
Rating: 4.6/5
Reviews: 81
Age: 10mo ago

Joe & Sephs Baileys Popcorn (1 x 70g) | Gourmet Air-Popped Popcorn Handmade in UK All Natural Ingredients

Price: £3.62
Rating: 4.4/5
Reviews: 39
Age: 10mo ago

Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature

Price: £4.34
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Baileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)

Price: £45.52
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails

Price: £12.81
Rating: 4.4/5
Reviews: 336
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Baileys70%
GIFT CREATION10%
Boxed Treatz9%
BEAMS INTERNATIONAL6%
Joe & Seph's5%

Baileys Birthday Cake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR7.1%Products11Brands5Top 5 Brands100%OOS Rate1.5%Rating4.4★Reviews817Avg BSR#677

Top Baileys Birthday Cake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baileys birthday cake8K/yr -31.3%3.4% conv.
birthday cake baileys4K/yr -19.5%1.5% conv.
baileys toffee popcorn6K/yr -44.1%0.6% conv.
baileys popcorn5K/yr -48.8%1.5% conv.
toffee popcorn baileys5K/yr -60.9%0.8% conv.
popcorn baileys2K/yr -43.3%0.6% conv.

What reviews say buyers love and hate about Baileys Birthday Cake

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall48%

“Lovely smooth taste”

Gifting Purpose18%

“Would be a great gift”

Value For Money10%

“Well worth the money”

Flavor6%

“Nice flavour”

Quality-Overall3%

“Quality product”

What buyers complain about

80% of reviews

Taste-Overall23%

“Tastes like sweet dog sick”

Value For Money18%

“expensive”

Dilute/Watery9%

“Recipient didn't like as centre is liquid”

Flavor9%

“I don't like any of the other limited edition flavours”

Size-Overall9%

“Small for the price”

Common Baileys Birthday Cake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baileys Birthday Cake 41/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -39.9% over the last 90 days.

Baileys Birthday Cake buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.5%.