Skip to content

Baileys Birthday Cake

Fail

The top 5 brands take 100% of clicks, so Baileys Birthday Cake is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£33K/yr29K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
66%top-5 click share · 5 brands · 23 sellers

Flapen Score

Baileys Birthday Cake against its category

The dotted line is the Grocery average. Past it, Baileys Birthday Cake is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Birthday Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Birthday Cake 29K times last year and spent an estimated £33K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
7.1%
Market size, estimated
£33Ka year
Top search term
baileys birthday cake8K searches a year

02 · Price

A sale here is worth £15.89.

Listings sell for £15.89 on average, from £3.62 to £45.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.89 that is £2K to £4K a year per listing.

Average price
£15.89inside the $15 to $100 sweet spot
Price range
£3.62–£45.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #677 within Beer, Wine & Spirits. It carries 817 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
55%
Out of stock, average day
1.5%
Average rank
#677in Beer, Wine & Spirits
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
817per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Baileys Birthday Cake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Baileys70%
  • GIFT CREATION10%
  • Boxed Treatz9%
  • BEAMS INTERNATIONAL6%
  • Joe & Seph's5%

Demand

Baileys Birthday Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.6× · 7 of 12 months tracked

Search terms

Top Baileys Birthday Cake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baileys birthday cake8K/yr
  • birthday cake baileys4K/yr
  • baileys toffee popcorn6K/yr
  • baileys popcorn5K/yr
  • toffee popcorn baileys5K/yr
  • popcorn baileys2K/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Birthday Cake

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
0.5%of orders come back
“Tastes like sweet dog sick”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Baileys Birthday Cake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data