Baileys Birthday Cake
FailThe top 5 brands take 100% of clicks, so Baileys Birthday Cake is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £33K/yr29K searches / yr
- 90-day growth
- -39.9%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 23 sellers
Flapen Score
Baileys Birthday Cake against its category
The dotted line is the Grocery average. Past it, Baileys Birthday Cake is stronger. Inside it, weaker.
Market
The Baileys Birthday Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baileys Birthday Cake 29K times last year and spent an estimated £33K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -39.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £33Ka year
- Top search term
- baileys birthday cake8K searches a year
02 · Price
A sale here is worth £15.89.
Listings sell for £15.89 on average, from £3.62 to £45.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.89 that is £2K to £4K a year per listing.
- Average price
- £15.89inside the $15 to $100 sweet spot
- Price range
- £3.62–£45.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #677 within Beer, Wine & Spirits. It carries 817 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 55%
- Out of stock, average day
- 1.5%
- Average rank
- #677in Beer, Wine & Spirits
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 817per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baileys Birthday Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails
- Price
- £12.81
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 1y ago

Baileys Birthday Cake Truffles 135g | Original Irish Cream White Chocolate Truffles with Vanilla Truffle Filling| Premium Chocolate Truffles | Perfect Birthday Sweets
- Price
- £8.97
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

Baileys Birthday Cake Liqueur 70cl - Limited Edition
- Price
- £23.49
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4y ago

Baileys Birthday Cake 70cl
- Price
- £24.36
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 4y ago

Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz
- Price
- £8.97
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 2y ago
Trending
90-day click momentum
Baileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)
- Price
- £45.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature
- Price
- £4.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz
- Price
- £8.97
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 2y ago

Baileys Birthday Cake 70cl
- Price
- £24.36
- Rating
- 4.6/5
- Reviews
- 3,446
- Age
- 4y ago

Baileys Strawberries and Cream Liqueur 70cl
- Price
- £23.69
- Rating
- 4.7/5
- Reviews
- 3,561
- Age
- 8y ago
Newest
by launch date
Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 10mo ago

Joe & Sephs Baileys Popcorn (1 x 70g) | Gourmet Air-Popped Popcorn Handmade in UK All Natural Ingredients
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 10mo ago

Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature
- Price
- £4.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Baileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)
- Price
- £45.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails
- Price
- £12.81
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Baileys70%
- GIFT CREATION10%
- Boxed Treatz9%
- BEAMS INTERNATIONAL6%
- Joe & Seph's5%
Demand
Baileys Birthday Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6× · 7 of 12 months tracked
Search terms
Top Baileys Birthday Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baileys birthday cake8K/yr
- birthday cake baileys4K/yr
- baileys toffee popcorn6K/yr
- baileys popcorn5K/yr
- toffee popcorn baileys5K/yr
- popcorn baileys2K/yr
Reviews and returns
What reviews say buyers love and hate about Baileys Birthday Cake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes like sweet dog sick
This drink does not taste like what was expected it does not taste like strawberry
I didn't like the taste of this
expensive
A bit on the expensive side
Expensive
Recipient didn't like as centre is liquid
I don't like any of the other limited edition flavours
Small for the price
Very small for the price
Love
Lovely smooth taste
Tastes amazing
Hands down, my favourite chocolates
Would be a great gift
Good gift
they were really well received as a Christmas gift
Well worth the money
good value
Good value
Nice flavour
The unique flavours are great for someone who loves to try different variants of baileys
It has a unique flavor
Quality product
Good product
Good quality from a reputable brand
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baileys Birthday Cake questions
Answered from the same tracked data.









