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Baileys Birthday Cake

Fail

The top 5 brands take 100% of clicks, so Baileys Birthday Cake is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£33K/yr29K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
66%top-5 click share · 5 brands · 23 sellers

Flapen Score

Baileys Birthday Cake against its category

The dotted line is the Grocery average. Past it, Baileys Birthday Cake is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baileys Birthday Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baileys Birthday Cake 29K times last year and spent an estimated £33K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
7.1%
Market size, estimated
£33Ka year
Top search term
baileys birthday cake8K searches a year

02 · Price

A sale here is worth £15.89.

Listings sell for £15.89 on average, from £3.62 to £45.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £15.89 that is £2K to £4K a year per listing.

Average price
£15.89inside the $15 to $100 sweet spot
Price range
£3.62–£45.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #677 within Beer, Wine & Spirits. It carries 817 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
55%
Out of stock, average day
1.5%
Average rank
#677in Beer, Wine & Spirits
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
817per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Baileys Birthday Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Baileys70%
  • GIFT CREATION10%
  • Boxed Treatz9%
  • BEAMS INTERNATIONAL6%
  • Joe & Seph's5%

Demand

Baileys Birthday Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.6× · 7 of 12 months tracked

Search terms

Top Baileys Birthday Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baileys birthday cake8K/yr
  • birthday cake baileys4K/yr
  • baileys toffee popcorn6K/yr
  • baileys popcorn5K/yr
  • toffee popcorn baileys5K/yr
  • popcorn baileys2K/yr

Reviews and returns

What reviews say buyers love and hate about Baileys Birthday Cake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.10

Tastes like sweet dog sick

This drink does not taste like what was expected it does not taste like strawberry

I didn't like the taste of this

Value For Money18%+0.36

expensive

A bit on the expensive side

Expensive

Dilute/Watery9%−0.06

Recipient didn't like as centre is liquid

Flavor9%+1.50

I don't like any of the other limited edition flavours

Size-Overall9%−0.04

Small for the price

Very small for the price

Love

Taste-Overall48%−0.10

Lovely smooth taste

Tastes amazing

Hands down, my favourite chocolates

Gifting Purpose18%+2.10

Would be a great gift

Good gift

they were really well received as a Christmas gift

Value For Money10%+0.36

Well worth the money

good value

Good value

Flavor6%+1.50

Nice flavour

The unique flavours are great for someone who loves to try different variants of baileys

It has a unique flavor

Quality-Overall3%+0.35

Quality product

Good product

Good quality from a reputable brand

FAQ

Common Baileys Birthday Cake questions

Answered from the same tracked data.