baileys birthday cake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£15.89avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good£3.62–£45.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good817avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£33K£33K/yr · 29K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baileys birthday cake is a £33K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baileys birthday cake market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #677
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 9%
- Out of stock
- 1.5%
- Avg brand age
- 70 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Baileys70%
- GIFT CREATION10%
- Boxed Treatz9%
- BEAMS INTERNATIONAL6%
- Joe & Seph's5%
Demand
Weekly Amazon search volume, last 28 weeks — -39.9% search growth over the last 90 days.Top baileys birthday cake search terms
- baileys birthday cake8K/yr
- birthday cake baileys4K/yr
- baileys toffee popcorn6K/yr
- baileys popcorn5K/yr
- toffee popcorn baileys5K/yr
- popcorn baileys2K/yr
Top baileys birthday cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails
Baileys£12.814.4★336 rev
Baileys Birthday Cake Truffles 135g | Original Irish Cream White Chocolate Truffles with Vanilla Truffle Filling| Premium Chocolate Truffles | Perfect Birthday Sweets
Baileys£8.974.4★101 rev
Baileys Birthday Cake Liqueur 70cl - Limited Edition
GIFT CREATION£23.494.5★66 rev
Baileys Birthday Cake 70cl
Baileys£24.364.6★3,446 rev
Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz
Boxed Treatz£8.973.1★6 rev
Newest
by launch date
Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
BEAMS INTERNATIONAL£9.1481 rev
Joe & Sephs Baileys Popcorn (1 x 70g) | Gourmet Air-Popped Popcorn Handmade in UK All Natural Ingredients
Joe & Seph's£3.6239 rev
Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature
Baileys£4.340 rev
Baileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)
Baileys£45.520 rev
Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails
Baileys£12.81336 rev
Trending
90-day click momentumBaileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)
Baileys£45.520.0★
Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature
Baileys£4.340.0★
Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz
Boxed Treatz£8.973.1★
Baileys Birthday Cake 70cl
Baileys£24.364.6★
Baileys Strawberries and Cream Liqueur 70cl
Baileys£23.694.7★
What buyers say about baileys birthday cake
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smooth taste”
“Would be a great gift”
“Well worth the money”
“Nice flavour”
“Quality product”
“Sweet”
“good size to share with others if you must”
“Nice mix of Bailey's”
“Just want I need”
“I was so looking forward to this popcorn I bought 2 packets, wished I hadnt bought one, it had a nice texture and was crunchy”
What buyers complain about
“Tastes like sweet dog sick”
“expensive”
“Recipient didn't like as centre is liquid”
“I don't like any of the other limited edition flavours”
“Small for the price”
“hard to share”
“Needs more because theyre just too yummy”
“it shouldnt work”
Common questions
- Is baileys birthday cake profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the baileys birthday cake niche?
- 5 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baileys birthday cake?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dilute/Watery. The return rate is 0.5%.
- What does it cost to enter the baileys birthday cake niche?
- Listings span £3.62–£45.52; the average listing price is £15.89 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.