bagel thins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible39.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good892.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£186K£186K/yr · 313K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad£1.52avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.98–£1.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bagel thins is a £186K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bagel thins market data
- Units sold / yr
- 125K–150K
- avg 8,000–10,000/product
- Revenue / yr
- £190K–£228K
- units × avg price
- Conversion rate
- 39.0%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Warburtons46%
- New York Bakery26%
- New York Bakery Co.21%
- Morrisons6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bagel thins search terms
- bagels202K/yr
- bagel84K/yr
- bagel thins14K/yr
- thin bagels4K/yr
- bagles3K/yr
- new york bagels3K/yr
- bagel thin3K/yr
Top bagel thins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New York Bakery Co. 5 The Original Bagels
New York Bakery Co.£1.484.7★1,584 rev
Warburtons 5 Plain Bagels 200g
Warburtons£1.594.6★2,311 rev
Warburtons Plain Thin Bagels Pack of 6
Warburtons£1.564.6★1,383 rev
Warburtons 4 Seeded Protein Thin Bagels Pack of 4
Warburtons£1.564.6★1,098 rev
New York Bakery Sesame Bagels 5 pack
New York Bakery£1.554.6★971 rev
Newest
by launch date
New York Bakery Co Limited Edition Everything Bagels Pack of 5
New York Bakery£1.6468 rev
New York Bakery Co. Health & Wellness Bagels Lighter 5pk
New York Bakery£1.6614 rev
New York Bakery Co Health & Wellness Bagels Protein Pack of 5
New York Bakery£1.6366 rev
Morrisons 5 Plain Bagels
Morrisons£0.981,212 rev
Warburtons Soft & Sliced Sesame Bagels x5
Warburtons£1.56522 rev
Trending
90-day click momentumNew York Bakery Co. 5 The Original Bagels
New York Bakery Co.£1.484.7★
New York Bakery Co. Health & Wellness Bagels Lighter 5pk
New York Bakery£1.664.0★
New York Bakery Co Red Onion and Chive Bagels Pack of 5 520g
New York Bakery£1.514.5★
Warburtons 4 Seeded Protein Thin Bagels Pack of 4
Warburtons£1.564.6★
New York Bakery Co. Cinnamon and Raisin Bagels 5 Count ( Pack of 1)
New York Bakery£1.544.5★
What buyers say about bagel thins
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes pretty good”
“Really great if you need to cram in a bit of extra protein”
“Toasted with any fillings is just scrumptious”
“Light texture, not as dense as usual new your bagels”
“A nice change from plain toasted bread”
“Nice soft bagels”
“Great for sweet and savoury fillings, especially when part-toasted”
“Its handy that theyre already cut open”
“They also stay fresh longer when stored in a cool place”
“Great flavour”
What buyers complain about
“I expected them to be dry”
“too hard to eat”
“they were stale”
“Not the cheapest”
“it doesnt taste the same”
“theres always a fat one and a thin one so the thin one obviously comes out of the toaster more crispy than the other and sometimes burnt”
“The only issue is that they come pre-sliced yet when you open them”
Common questions
- Is bagel thins profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 14 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the bagel thins niche?
- 4 brands and 37 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bagel thins?
- Top complaints mined from reviews: Moist/Dry, Ease Of Chewing/Swallowing, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for bagel thins peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bagel thins niche?
- Listings span £0.98–£1.66; the average listing price is £1.52 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.