Bagel Thins
FailThe top 5 brands take 100% of clicks, so Bagel Thins is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £186K/yr313K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 37 sellers
Flapen Score
Bagel Thins against its category
The dotted line is the Grocery average. Past it, Bagel Thins is stronger. Inside it, weaker.
Market
The Bagel Thins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bagel Thins 313K times last year and spent an estimated £186K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
39.0% of searches ended in a purchase last week.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 39.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 39.0%
- Market size, estimated
- £186Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- bagels202K searches a year
02 · Price
A sale here is worth £1.52.
Listings sell for £1.52 on average, from £0.98 to £1.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £1.52 that is £12K to £15K a year per listing.
- Average price
- £1.52under the $15 to $100 sweet spot
- Price range
- £0.98–£1.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Bakery. It carries 893 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Bakery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 893per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Bagel Thins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
New York Bakery Co. 5 The Original Bagels
- Price
- £1.48
- Rating
- 4.7/5
- Reviews
- 1,584
- Age
- 9y ago

Warburtons 5 Plain Bagels 200g
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 7y ago

Warburtons Plain Thin Bagels Pack of 6
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,383
- Age
- 10y ago

Warburtons 4 Seeded Protein Thin Bagels Pack of 4
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 7y ago

New York Bakery Sesame Bagels 5 pack
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 9y ago
Trending
90-day click momentum
New York Bakery Co. 5 The Original Bagels
- Price
- £1.48
- Rating
- 4.7/5
- Reviews
- 1,584
- Age
- 9y ago

New York Bakery Co. Health & Wellness Bagels Lighter 5pk
- Price
- £1.66
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

New York Bakery Co Red Onion and Chive Bagels Pack of 5 520g
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 965
- Age
- 9y ago

Warburtons 4 Seeded Protein Thin Bagels Pack of 4
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 7y ago

New York Bakery Co. Cinnamon and Raisin Bagels 5 Count ( Pack of 1)
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 1,116
- Age
- 9y ago
Newest
by launch date
New York Bakery Co Limited Edition Everything Bagels Pack of 5
- Price
- £1.64
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago

New York Bakery Co. Health & Wellness Bagels Lighter 5pk
- Price
- £1.66
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

New York Bakery Co Health & Wellness Bagels Protein Pack of 5
- Price
- £1.63
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Morrisons 5 Plain Bagels
- Price
- £0.98
- Rating
- 4.5/5
- Reviews
- 1,212
- Age
- 5y ago

Warburtons Soft & Sliced Sesame Bagels x5
- Price
- £1.56
- Rating
- 4.5/5
- Reviews
- 522
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Warburtons46%
- New York Bakery26%
- New York Bakery Co.21%
- Morrisons6%
- Open — no brand owns it (0%)
Demand
Bagel Thins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bagel Thins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bagels202K/yr
- bagel84K/yr
- bagel thins14K/yr
- thin bagels4K/yr
- bagles3K/yr
- new york bagels3K/yr
- bagel thin3K/yr
Reviews and returns
What reviews say buyers love and hate about Bagel Thins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I expected them to be dry
A bit dry
Really dry
too hard to eat
Not as chewy as normal bagels
they were stale
Not the cheapest
it doesnt taste the same
Love
It tastes pretty good
Some of the best beigals I have tasted
Good taste
Really great if you need to cram in a bit of extra protein
Good protein bagel
and higher in protein than the usual bagels
Toasted with any fillings is just scrumptious
Good air fried, or not
Light texture, not as dense as usual new your bagels
A nice change from plain toasted bread
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bagel Thins questions
Answered from the same tracked data.









