How competitive is the Bagel Thins niche on Amazon United Kingdom?

4 brands and 37 sellers compete in Bagel Thins on Amazon United Kingdom. The top 5 Bagel Thins products take 67% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Bagel Thins?

Bagel Thins buyers on Amazon United Kingdom complain most about Moist/Dry, Ease Of Chewing/Swallowing, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bagel Thins niche?

Bagel Thins sells for £1.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.98–£1.66. The average incumbent carries 893 reviews — the moat a new listing must climb.

Bagel Thins

brand-locked demand (top 5 brands take 100% of clicks) — Bagel Thins doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bagel Thins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bagel Thins is a £186K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Bagel Thins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.0% over the last 90 days and 39.0% of searches end in a purchase.

£186K

revenue / yr

Units sold / yr150K

Search volume / yr-8.0%313K

Conversion rate39.0%

Avg price£1.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 37

Top-5 product click share67%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Bagel Thins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New York Bakery Co. 5 The Original Bagels

Price: £1.48
Rating: 4.7/5
Reviews: 1,584
Age: 9y ago

Warburtons 5 Plain Bagels 200g

Price: £1.59
Rating: 4.6/5
Reviews: 2,311
Age: 7y ago

Warburtons Plain Thin Bagels Pack of 6

Price: £1.56
Rating: 4.6/5
Reviews: 1,383
Age: 10y ago

Warburtons 4 Seeded Protein Thin Bagels Pack of 4

Price: £1.56
Rating: 4.6/5
Reviews: 1,098
Age: 7y ago

New York Bakery Sesame Bagels 5 pack

Price: £1.55
Rating: 4.6/5
Reviews: 971
Age: 9y ago

Newest

by launch date

New York Bakery Co Limited Edition Everything Bagels Pack of 5

Price: £1.64
Rating: 4.5/5
Reviews: 68
Age: 1y ago

New York Bakery Co. Health & Wellness Bagels Lighter 5pk

Price: £1.66
Rating: 4.0/5
Reviews: 14
Age: 1y ago

New York Bakery Co Health & Wellness Bagels Protein Pack of 5

Price: £1.63
Rating: 4.5/5
Reviews: 66
Age: 1y ago

Morrisons 5 Plain Bagels

Price: £0.98
Rating: 4.5/5
Reviews: 1,212
Age: 5y ago

Warburtons Soft & Sliced Sesame Bagels x5

Price: £1.56
Rating: 4.5/5
Reviews: 522
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Warburtons46%
New York Bakery26%
New York Bakery Co.21%
Morrisons6%
Open — no brand owns it (0%)

Bagel Thins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume313KCVR39.0%Products14Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews893Avg BSR#8

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Bagel Thins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bagels202K/yr -0.1%35.2% conv.
bagel84K/yr -26.6%30.1% conv.
bagel thins14K/yr +5.4%31.6% conv.
thin bagels4K/yr +3.8%32.4% conv.
bagles3K/yr -15.5%35.4% conv.
new york bagels3K/yr -12.5%12.7% conv.
bagel thin3K/yr -21.6%37.5% conv.

What reviews say buyers love and hate about Bagel Thins

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall52%

“It tastes pretty good”

Nutritional Content9%

“Really great if you need to cram in a bit of extra protein”

Crispiness7%

“Toasted with any fillings is just scrumptious”

Texture/Consistency-Overall7%

“Light texture, not as dense as usual new your bagels”

Cooking Instructions4%

“A nice change from plain toasted bread”

What buyers complain about

64% of reviews

Moist/Dry29%

“I expected them to be dry”

Ease Of Chewing/Swallowing14%

“too hard to eat”

Stale/Rotten/Spoiled7%

“they were stale”

Value For Money4%

“Not the cheapest”

Taste-Overall4%

“it doesnt taste the same”

Common Bagel Thins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bagel Thins 41/100 on Amazon United Kingdom — Skip it. The niche generates £186K/yr across 14 tracked products. Search demand moved -8.0% over the last 90 days.