bad breath treatment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£260K£260K/yr · 201K searches
Price range
Okay£2.29–£23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.60avg listing price — sweet spot $15–$100
Review moat
Okay3,719.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bad breath treatment is a £260K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bad breath treatment market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- £240K–£288K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Listerine92%
- UltraDEX3%
- CB122%
- Papermints2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top bad breath treatment search terms
- listerine strips96K/yr
- breath freshener39K/yr
- breath strips16K/yr
- listerine pocketpaks14K/yr
- breath fresheners12K/yr
- fresh breath strips5K/yr
- mouth freshener7K/yr
- mint strips6K/yr
- listerine breath strips5K/yr
- breath freshener tablets2K/yr
Top bad breath treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Listerine Pocket Paks Cool Mint 72s
Listerine£6.364.6★2,433 rev
Listerine PocketPaks Cool Mint 72 Zählen
Listerine£6.724.7★720 rev
Listerine Cool Mint Pocketpak Breath Strip (Pack of 12)
Listerine£20.584.8★4,898 rev
Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)
Listerine£7.454.6★4,426 rev
Listerine Freshburst Pocketpaks Breath Strips 24-Strip Pack 3 Pack
Listerine£9.224.6★3,598 rev
Newest
by launch dateListerine Pocket Paks Cool Mint 72s
Listerine£6.362,433 rev
PaperMints Cool mint strips 3 x packs of 24 strips Sugar free
Papermints£5.81200 rev
CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml
CB12£3.674,073 rev
Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)
Listerine£7.454,426 rev
Listerine Freshburst Pocketpaks Breath Strips 24-Strip Pack 3 Pack
Listerine£9.223,598 rev
Trending
90-day click momentumListerine PocketPaks Cool Mint 72 Zählen
Listerine£6.724.7★
Listerine Freshburst Pocketpaks Breath Strips 24-Strip Pack 3 Pack
Listerine£9.224.6★
Listerine Pocket Paks Cool Mint 72s
Listerine£6.364.6★
Listerine Cool Mint Pocketpak Breath Strip (Pack of 12)
Listerine£20.584.8★
UltraDEX Fresh Breath Spray 9 ml (Pack of 1)
UltraDEX£2.294.4★
What buyers say about bad breath treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Gives you fresh breath”
“Great products from a great seller”
“does the job, excellent”
“are easy to use on the go”
“gives an instant freshness”
“Good price”
“Nice minty taste”
“Quite strong”
“Very effective in my experience”
“Simple, effective, and easy to carry”
What buyers complain about
“A little pricey”
“start worrying your breath isn't at its best”
“Not as strong”
“Rubbish”
“it does have a downside as it really dries your mouth out”
“Very bad, quick leaking bottle :-”
“leaves a horrible after taste after about half hour”
“And the container is very small to hide”
“miss the red ones”
“They arent gonna tackle that tartar”
Top return reasons
Common questions
- Is bad breath treatment profitable to sell on Amazon United Kingdom?
- The niche generates £260K/yr across 10 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the bad breath treatment niche?
- 4 brands and 63 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bad breath treatment?
- Top complaints mined from reviews: Value For Money, Breathability, Strength. The return rate is 0.1%.
- When does demand for bad breath treatment peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the bad breath treatment niche?
- Listings span £2.29–£23.19; the average listing price is £9.60 (sweet spot $15–$100). The average incumbent carries 3,719 reviews — the moat a new listing must climb.