How competitive is the Bad Breath Treatment niche on Amazon United Kingdom?

4 brands and 63 sellers compete in Bad Breath Treatment on Amazon United Kingdom. The top 5 Bad Breath Treatment products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Bad Breath Treatment?

Bad Breath Treatment buyers on Amazon United Kingdom complain most about Value For Money, Breathability, Strength, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Bad Breath Treatment niche?

Bad Breath Treatment sells for £9.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.29–£23.19. The average incumbent carries 3,719 reviews — the moat a new listing must climb.

Bad Breath Treatment

brand-locked demand (top 5 brands take 100% of clicks) — Bad Breath Treatment doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bad Breath Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bad Breath Treatment is a £260K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Bad Breath Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.2% over the last 90 days and 13.5% of searches end in a purchase.

£260K

revenue / yr

Units sold / yr30K

Search volume / yr-0.2%201K

Conversion rate13.5%

Avg price£9.60

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 63

Top-5 product click share87%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Bad Breath Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Listerine Pocket Paks Cool Mint 72s

Price: £6.36
Rating: 4.6/5
Reviews: 2,433
Age: 2y ago

Listerine PocketPaks Cool Mint 72 Zählen

Price: £6.72
Rating: 4.7/5
Reviews: 720
Age: 14y ago

Listerine Cool Mint Pocketpak Breath Strip (Pack of 12)

Price: £20.58
Rating: 4.8/5
Reviews: 4,898
Age: 15y ago

Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)

Price: £7.45
Rating: 4.6/5
Reviews: 4,426
Age: 11y ago

Listerine Freshburst Pocketpaks Breath Strips 24-Strip Pack 3 Pack

Price: £9.22
Rating: 4.6/5
Reviews: 3,598
Age: 11y ago

Newest

by launch date

Listerine Pocket Paks Cool Mint 72s

Price: £6.36
Rating: 4.6/5
Reviews: 2,433
Age: 2y ago

PaperMints Cool mint strips 3 x packs of 24 strips Sugar free

Price: £5.81
Rating: 4.5/5
Reviews: 200
Age: 6y ago

CB 12 Spray Instant Freshness on the Go Reduces the Root Cause of Bad Breath With Zinc Acetate Mint Flavour 15 ml

Price: £3.67
Rating: 4.3/5
Reviews: 4,073
Age: 9y ago

Listerine Freshburst Pocketpaks Breath Dissolving Breath Freshener Kill 99% of Germs That Cause Bad Breath Portable for On-The-Go Minty Flavor 72-Strips (Pack of 1)

Price: £7.45
Rating: 4.6/5
Reviews: 4,426
Age: 11y ago

Listerine Freshburst Pocketpaks Breath Strips 24-Strip Pack 3 Pack

Price: £9.22
Rating: 4.6/5
Reviews: 3,598
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Listerine92%
UltraDEX3%
CB122%
Papermints2%
Open — no brand owns it (0%)

Bad Breath Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR13.5%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews3,719Avg BSR#25

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Bad Breath Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

listerine strips96K/yr +7.1%17.2% conv.
breath freshener39K/yr -16.6%7.5% conv.
breath strips16K/yr +6.7%9.2% conv.
listerine pocketpaks14K/yr -3.4%13.2% conv.
breath fresheners12K/yr -14.1%1.7% conv.
fresh breath strips5K/yr +85.1%9.7% conv.
mouth freshener7K/yr +5.1%3.8% conv.
mint strips6K/yr -3.4%11.5% conv.
listerine breath strips5K/yr -36.1%14.6% conv.
breath freshener tablets2K/yr -7.5%2.8% conv.

What reviews say buyers love and hate about Bad Breath Treatment

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Breathability17%

“Gives you fresh breath”

Quality-Overall16%

“Great products from a great seller”

Advertised Vs Actual Product10%

“does the job, excellent”

Ease Of Use8%

“are easy to use on the go”

Freshness8%

“gives an instant freshness”

What buyers complain about

69% of reviews

Value For Money27%

“A little pricey”

Breathability9%

“start worrying your breath isn't at its best”

Strength7%

“Not as strong”

Stale/Rotten/Spoiled7%

“Rubbish”

Moist/Dry4%

“it does have a downside as it really dries your mouth out”

Bad Breath Treatment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall

19%

2Advertised Vs Actual Product

13%

3Leak-Proof

13%

4Flavor

13%

5Value For Money

13%

Common Bad Breath Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bad Breath Treatment 40/100 on Amazon United Kingdom — Skip it. The niche generates £260K/yr across 10 tracked products. Search demand moved -0.2% over the last 90 days.