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Bad Breath Treatment

Fail

The top 5 brands take 100% of clicks, so Bad Breath Treatment is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£260K/yr201K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 63 sellers

Flapen Score

Bad Breath Treatment against its category

The dotted line is the Grocery average. Past it, Bad Breath Treatment is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bad Breath Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bad Breath Treatment 201K times last year and spent an estimated £260K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
13.5%
Market size, estimated
£260Ka year
Peak month
August1.5× the quietest month
Top search term
listerine strips96K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £2.29 to £23.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £9.60 that is £24K to £29K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£2.29–£23.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Confectionery. It carries 3,719 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Confectionery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,719per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bad Breath Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Listerine92%
  • UltraDEX3%
  • CB122%
  • Papermints2%
  • Open — no brand owns it (0%)

Demand

Bad Breath Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bad Breath Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • listerine strips96K/yr
  • breath freshener39K/yr
  • breath strips16K/yr
  • listerine pocketpaks14K/yr
  • breath fresheners12K/yr
  • fresh breath strips5K/yr
  • mouth freshener7K/yr
  • mint strips6K/yr
  • listerine breath strips5K/yr
  • breath freshener tablets2K/yr

Reviews and returns

What reviews say buyers love and hate about Bad Breath Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.02

A little pricey

Expensive tho

Expensive

Breathability9%+0.34

start worrying your breath isn't at its best

Overpriced though freshen breath

No difference to breath

Strength7%−0.07

Not as strong

Cause the stripes are kinda weak

Wouldnt recommend not strong enough

Stale/Rotten/Spoiled7%−0.06

Rubbish

Moist/Dry4%−0.01

it does have a downside as it really dries your mouth out

then dried out

Love

Breathability17%+0.34

Gives you fresh breath

Keeps you fresh breath

Fresh breathe

Quality-Overall16%+1.46

Great products from a great seller

Excellent product

overall theyre a reliable

Advertised Vs Actual Product10%+0.75

does the job, excellent

As described

As described, product easy to use when on the go

Ease Of Use8%+0.52

are easy to use on the go

easy to use

So handy

Freshness8%+0.41

gives an instant freshness

Very fresh

They are perfect for on-the-go freshness

Return

0.1% Return rate 20% Fixable by listing

Taste-Overall19%▆▁▁▁█▁

leaves a horrible after taste after about half hour

Ok. Very odd taste

Advertised Vs Actual Product13%▁▁▅▁▁█
Leak-Proof13%▁▁▁█▃▁

Very bad, quick leaking bottle :-

Every one I buy leaks in my pocket within 2 days of purchase

Flavor13%█▁▁▁▆▁
Value For Money13%▆▁▁▁▁█

A little pricey

Expensive tho

Expensive

FAQ

Common Bad Breath Treatment questions

Answered from the same tracked data.