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Bacon Bits

Fail

The top 5 brands take 91% of clicks, so Bacon Bits is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£136K/yr85K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
71%top-5 click share · 9 brands · 22 sellers

Flapen Score

Bacon Bits against its category

The dotted line is the Grocery average. Past it, Bacon Bits is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bacon Bits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bacon Bits 85K times last year and spent an estimated £136K. The top 5 brands take 91% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
17.7%
Market size, estimated
£136Ka year
Peak month
August1.4× the quietest month
Top search term
bacon bits48K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £1.13 to £42.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.03 that is £7K to £9K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£1.13–£42.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #454 within Oils, Vinegars & Salad Dressings. It carries 635 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
1.9%
Average rank
#454in Oils, Vinegars & Salad Dressings
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Bacon Bits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Morrisons54%
  • Schwartz27%
  • The Great British Kitchen4%
  • Brightdale4%
  • Sweet Things2%
  • Gifty Goodness2%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bacon Bits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bacon Bits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bacon bits48K/yr
  • bacon lardons17K/yr
  • lardons10K/yr
  • crispy bacon bits4K/yr
  • bacon bits salad topper3K/yr
  • bacon crumbles3K/yr

Reviews and returns

What reviews say buyers love and hate about Bacon Bits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Crispiness15%−0.08

This wasn't even crispy

Crumbs

rubbery with white fat instead of Tesco's that come crispy

Quality-Overall14%−0.08

Not the best

The one i got in this order was so poor, so laughable, so nothing like the picture that I cannot believe the quality of the product delivered

rubbish

Value For Money12%+0.47

Disappointing as theyre expensive

Not worth the money

Over priced

Size-Overall9%−0.06

The sizing is very small

was basically just tiny scraps

the tub size is a little larger than expected

Ease Of Chewing/Swallowing6%−0.03

Damp and chewy

Love

Taste-Overall28%+1.21

these do taste alot like bacon

Taste is good

both are delicious in soups

Value For Money14%+0.47

Good value for money

Good price

Very good value

Cooking Instructions9%+0.85

I find these diced pancetta perfect for making soups, stews, casseroles, quiches, omelettes and pies, etc

Good for homemade pasta

Cooked really well

Baking7%+0.62

Really great in a cob, sandwich, omelette, salad, can recommend, easy to freeze, easy to defrost and very tasty

Good cooking bacon

Quality-Overall7%−0.08

A quality product

Great product

Generally good, tasty product

FAQ

Common Bacon Bits questions

Answered from the same tracked data.