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Baci Chocolates

Fail

Shoppers spend only $29K a year here, so Baci Chocolates is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£29K/yr161K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
67%top-5 click share · 5 brands · 26 sellers

Flapen Score

Baci Chocolates against its category

The dotted line is the Grocery average. Past it, Baci Chocolates is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baci Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baci Chocolates 161K times last year and spent an estimated £29K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.5%
Market size, estimated
£29Ka year
Peak month
December7.1× the quietest month
Top search term
pocket coffee46K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £2.46 to £32.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.28 that is £3K to £6K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£2.46–£32.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 39.1% of listings are out of stock. The average listing ranks #487 within Coffee. It carries 241 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
88%
Out of stock, average day
39.1%
Average rank
#487in Coffee
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Baci Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

26

Top-5 brand share

95%

Top 20: 95%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Pocket Coffee39%
  • BACI35%
  • Ferrero10%
  • Kopiko5%
  • --5%
  • DFB5%

Demand

Baci Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Baci Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket coffee46K/yr
  • italian chocolate21K/yr
  • pocket coffee ferrero16K/yr
  • italian sweets14K/yr
  • baci chocolates26K/yr
  • baci15K/yr
  • italian chocolates6K/yr
  • italian chocolates made in italy5K/yr
  • ferrero pocket coffee3K/yr
  • pocket coffee espresso3K/yr

Reviews and returns

What reviews say buyers love and hate about Baci Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.11

Avoid at all cost

too expensive to buy regularly

price keeps going up

Color Fading/Discoloration14%−0.12

chocolate was 2 months out of date and turning white

Quality-Overall14%−0.07

Not the quality I was expecting

Sweetness14%+0.81

Not super sweet and fragrant

Taste-Overall14%+3.37

Choc no good

Love

Taste-Overall54%+3.37

Delicious chocolates

Amazing Taste

Love espresso

Baking10%−0.06

Great biscuits

Very tasty biscuits

Best italian biscuits definitely buying again

Sweetness8%+0.81

Sweet treat with a kick

Really great little coffee sweets very tasty

The taste is great with just a good amount of sweetness

Quality-Overall7%−0.07

For me its the best Chocolate, like,and is good price for quality

Good quality

Great product

Value For Money6%+0.11

good deal on 4 pack so 3 stocking fillers

Reasonably priced

The price is very good too compared to some others stores Ive seen these in

FAQ

Common Baci Chocolates questions

Answered from the same tracked data.