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Bacardi Gift Set

Fail

The top 5 brands take 100% of clicks, so Bacardi Gift Set is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£61K/yr46K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
85%top-5 click share · 5 brands · 48 sellers

Flapen Score

Bacardi Gift Set against its category

The dotted line is the Grocery average. Past it, Bacardi Gift Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bacardi Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bacardi Gift Set 46K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
7.7%
Market size, estimated
£61Ka year
Peak month
December10.8× the quietest month
Top search term
bacardi gift set28K searches a year

02 · Price

A sale here is worth £17.23.

Listings sell for £17.23 on average, from £8.01 to £41.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.23 that is £0 to £2K a year per listing.

Average price
£17.23inside the $15 to $100 sweet spot
Price range
£8.01–£41.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #241 within Beer, Wine & Spirits. It carries 545 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
56%
Out of stock, average day
3.2%
Average rank
#241in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
545per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bacardi Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Bacardi74%
  • Regalo10%
  • Blue Tree7%
  • Beer Hunter6%
  • All Things Personalised4%

Demand

Bacardi Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Bacardi Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bacardi gift set28K/yr
  • bacardi glass8K/yr
  • raspberry bacardi5K/yr
  • bacardi raspberry3K/yr
  • bacardi gift set for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Bacardi Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.75

This is quite expensive for what you get

Maybe a little bit pricey for what you get

Durability14%−0.06

Cracked on the 3rd use

Size-Overall14%−0.06

Spacing all wrong

Taste-Overall7%

taste is all wrong

Advertised Vs Actual Product7%−0.05

misleading photo of item

Love

Value For Money34%+0.75

Great deal

Great value for money

Good value

Alcohol Flavor22%+2.42

Alcohol

Nice Cocktail in a Box nice Glass

Nice drink

Quality-Overall17%+0.61

White rum superior quality

Perfect good quality

Excellent item

Gifting Purpose7%+0.67

Bought as gift

Beautiful gift

Lovely gift to give and receive

Taste-Overall6%

Nice rum, mild tasting, perfect for cocktails

tasted absolutely beautiful

Very tasty especially with cherry coke

FAQ

Common Bacardi Gift Set questions

Answered from the same tracked data.