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Baby Stain Remover

Fail

The top 5 products take 77% of clicks, so Baby Stain Remover is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£101K/yr105K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
77%top-5 click share · 9 brands · 27 sellers

Flapen Score

Baby Stain Remover against its category

The dotted line is the Grocery average. Past it, Baby Stain Remover is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Stain Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Stain Remover 105K times last year and spent an estimated £101K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
8.1%
Market size, estimated
£101Ka year
Top search term
miss mouths messy eater stain treater53K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £4.01 to £33.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £11.89 that is £9K to £12K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£4.01–£33.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #530 within Laundry. It carries 8,087 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
1.3%
Average rank
#530in Laundry
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,087per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Baby Stain Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

27

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • Miss Mouth's57%
  • Maggidea16%
  • llikknve8%
  • Nuohaya7%
  • HERBINSOLS3%
  • Azoisuwr3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Baby Stain Remover search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Baby Stain Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miss mouths messy eater stain treater53K/yr
  • miss mouth stain remover10K/yr
  • miss mouths9K/yr
  • stain treater spray12K/yr
  • messy eater stain treater10K/yr
  • stain treater6K/yr
  • miss mouths stain remover3K/yr
  • miss mouths messy eater3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Stain Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall34%−0.78

Did not work

Doesnt work as it says

Dosnt work

Stain Resistance28%−0.04

it didnt help to remove these stains

Took a stain out the day of a familys members wedding day

there are still some faint food stains left on clothes

Value For Money15%−0.04

expensive

total waste of money

For price didnt seem to work

Ease Of Cleaning8%−0.09

didnt remove hard stains

absolute rubbish didnt remover it even after several attempts

Quality-Overall3%+0.77

Total rubbish

Love

Ease Of Use19%+0.67

Easy to use

Its super easy to use, easy to pop in your bag for when youre out and about, and has a non offensive fragrance too

Handy to keep around

Smell15%+0.58

Its super easy to use, easy to pop in your bag for when youre out and about, and has a non offensive fragrance too

however it has a very strong smell that stays in the back of your throat

Advertised Vs Actual Product11%+1.07

Brilliant, works as described

Spray/Flow11%+0.22

I like that the spray format makes it easy to target specific areas without having to soak the whole garment

Strength11%+1.07

Effective

Return

0.8% Return rate 16% Fixable by listing

Functionality-Overall31%█▂▄▄▅▁

Did not work

Doesnt work as it says

Dosnt work

Leak-Proof24%▁▅▃▁▁█
Stain Resistance20%▅▂▅▄█▁

it didnt help to remove these stains

Took a stain out the day of a familys members wedding day

there are still some faint food stains left on clothes

Advertised Vs Actual Product11%▁▅▁▇█▁
Compatibility-Overall6%▁▁▁█▁▁

FAQ

Common Baby Stain Remover questions

Answered from the same tracked data.