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Baby Shower Favours

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $38K a year here, so Baby Shower Favours is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£38K/yr259K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
26%top-5 click share · 47 brands · 57 sellers

Flapen Score

Baby Shower Favours against its category

The dotted line is the Grocery average. Past it, Baby Shower Favours is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Favours market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shower Favours 259K times last year and spent an estimated £38K. The top 5 brands take 45% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.4%
Market size, estimated
£38Ka year
Peak month
September8.1× the quietest month
Top search term
baby shower favours121K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £3.40 to £26.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.46 that is £0 to £1K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£3.40–£26.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #550 within Hampers & Gourmet Gifts. It carries 162 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
99%
Out of stock, average day
15.5%
Average rank
#550in Hampers & Gourmet Gifts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
80

04 · Newcomers

Amazon counts 0 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Baby Shower Favours products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£769£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

47 falling

Sellers

57

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

26%

Top 20: 60%

Open market

49%

  • Augenstern12%
  • Wyeland Confectionery11%
  • AIXIANG9%
  • Kklolai7%
  • Lovely Little Things6%
  • Generic6%

Demand

Baby Shower Favours search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.1×

Search terms

Top Baby Shower Favours search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower favours121K/yr
  • baby shower favours for guests39K/yr
  • baby shower gifts for guests26K/yr
  • baby shower party favours19K/yr
  • baby shower thank you gifts12K/yr
  • baby shower prizes8K/yr
  • baby shower favours boy9K/yr
  • prizes for baby shower games6K/yr
  • baby shower favours girl7K/yr
  • baby shower gift bags for guests6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Favours

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%0.00

lightly scented

the scent is not strong at all I hoped it was a stronger scent

My only downside is that I wish they were a bit more soapy and scented

Ease Of Cleaning9%−0.07

wont look as clean

Sharpness9%−0.07

Half of the candles have VERY sharp edges

Sharp edges - Temu quality

Quality-Overall9%−0.03

Didnt expect the quality

Shrinkage Resistance9%

they have shrunk considerably

Shrink flation in effect

Love

Quality-Overall24%−0.03

Cute Product

There are firstly 6 clear bags great quality

Excellent product

Value For Money19%+1.38

WORTH IT

Great value for money

Excellent value

Gifting Purpose10%+1.31

Lovely gift idea

everyone loved them nice little gift

Baby shower gifts

Advertised Vs Actual Product8%−0.03

true to picture

Exactly as advertised - all good

As described

Smell8%0.00

nicely scented

Gorgeous smells

Nice smell

Return

0.6% Return rate 55% Fixable by listing

Size-Overall41%▆▆█▄▂▄

Size was small hearts

Quality-Overall24%▆▁▁█▄▃

Didnt expect the quality

Advertised Vs Actual Product5%▁█▂▁▄▄

i didn't read the description

Functionality-Overall4%▁▁▁▃█▁
Value For Money4%▁▁▇▃█▁

A little pricey to give out to everyone if you've got a lot of people

I'm less impressed with the original price tag of £14.99 which is currently discounted to a more reasonable price tag of £12.99

FAQ

Common Baby Shower Favours questions

Answered from the same tracked data.