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Baby Shower Favours

Baby Shower Favours shows low returns (0.6%), but a small market ($38K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 10Growth 19Conversion 18Competition 89Returns 97Price range 50Avg price 37Brand share 90Review moat 92Quality gap 32
This niche Category average

Is Baby Shower Favours profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Shower Favours is a £38K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Baby Shower Favours: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.1% over the last 90 days and 1.4% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr5K
Search volume / yr-11.1%259K
Conversion rate1.4%
Avg price£10.46

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers47 · 57
Top-5 product click share26%
Open market55%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 80 products

Sponsored placement80%
New entrants (1y)33· 0 succeeded
Avg rating4.6★
Avg reviews162

Top Baby Shower Favours products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£769£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

47 falling

Sellers

57

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

26%

Top 20: 60%

Open market

49%

  • Augenstern12%
  • Wyeland Confectionery11%
  • AIXIANG9%
  • Kklolai7%
  • Lovely Little Things6%
  • Generic6%

Baby Shower Favours demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR1.4%Products80Brands47Top 5 Brands45%OOS Rate15.5%Rating4.6★Reviews162Avg BSR#550
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.1×

Top Baby Shower Favours search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baby shower favours121K/yr
  • baby shower favours for guests39K/yr
  • baby shower gifts for guests26K/yr
  • baby shower party favours19K/yr
  • baby shower thank you gifts12K/yr
  • baby shower prizes8K/yr
  • baby shower favours boy9K/yr
  • prizes for baby shower games6K/yr
  • baby shower favours girl7K/yr
  • baby shower gift bags for guests6K/yr

What reviews say buyers love and hate about Baby Shower Favours

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall24%

Cute Product

Value For Money19%

WORTH IT

Gifting Purpose10%

Lovely gift idea

Advertised Vs Actual Product8%

true to picture

Smell8%

nicely scented

What buyers complain about

67% of reviews
Smell12%

lightly scented

Ease Of Cleaning9%

wont look as clean

Sharpness9%

Half of the candles have VERY sharp edges

Quality-Overall9%

Didnt expect the quality

Shrinkage Resistance9%

they have shrunk considerably

Baby Shower Favours return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Quality-Overall
24%
3Advertised Vs Actual Product
5%
4Functionality-Overall
4%
5Value For Money
4%

Common Baby Shower Favours questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Shower Favours 50/100 on Amazon United Kingdom — Worth a look. The niche generates £38K/yr across 80 tracked products. 0 of 33 products launched in the last 360 days are still selling. Search demand moved -11.1% over the last 90 days.
Search demand for Baby Shower Favours on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 8.1× the quietest.