Is baby shower favours profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 80 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the baby shower favours niche?

47 brands and 57 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in baby shower favours?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Sharpness. The return rate is 0.6%.

When does demand for baby shower favours peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 8.1× the quietest.

What does it cost to enter the baby shower favours niche?

Listings span £3.40–£26.51; the average listing price is £10.46 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.

baby shower favours

Worth a look

Shows low returns (0.6%), but a small market ($38K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great161.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Price range

Good£3.40–£26.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£38K

£38K/yr · 259K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, baby shower favours is a £38K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby shower favours market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £42K–£52K; units × avg price
Conversion rate: 1.4%
Avg BSR: #550
Page quality: 0%
Prime: 99%
Sponsored: 80%
Out of stock: 15.5%
Avg brand age: 26 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

26%

Top 20: 60%

Open market

49%

Augenstern12%
Wyeland Confectionery11%
AIXIANG9%
Kklolai7%
Lovely Little Things6%
Generic6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.1×

Open Trend

Top baby shower favours search terms

baby shower favours121K/yr -12.5%0.9% conv.
baby shower favours for guests39K/yr +0.8%1.0% conv.
baby shower gifts for guests26K/yr -21.6%0.7% conv.
baby shower party favours19K/yr -19.3%1.0% conv.
baby shower thank you gifts12K/yr -1.9%0.6% conv.
baby shower prizes8K/yr +8.9%0.5% conv.
baby shower favours boy9K/yr -7.8%1.6% conv.
prizes for baby shower games6K/yr -9.8%0.4% conv.
baby shower favours girl7K/yr -23.4%1.6% conv.
baby shower gift bags for guests6K/yr +0.9%0.6% conv.

All search terms

Top baby shower favours products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20 Sets Baby Shower Favors Gifts for Guests Include 20 Ballpoint Pens 20 Cute Animal Keychains 20 Thank You Greeting Cards 20 Organza Bags Baby Shower Party Favors Gender Reveal Souvenirs Prizes

Augenstern£12.834.9★18 rev

25 Sets Baby In Bloom Baby Shower Favors for Guests Include Mini Terracotta Pots Seed Packets Self Adhesive Envelopes Greeting Cards Organza Bags Thank You Gifts for Party Supplies Wildflower Theme

Generic£18.785.0★3 rev

Wyeland Confectionery Baby Shower Milk Chocolate Neapolitans - Gold - 25 Chocolates

Wyeland Confectionery£6.624.6★232 rev

50 Sets Pink Baby Shower Favours for Girls with Thank You Cards | Pink Glitter Tea Light Candles & Organza Bags | Gender Reveal Party Gifts for Guests Little Princess Theme

AIXIANG£10.504.7★192 rev

50 Sets Blue Baby Shower Favours with Thank You Cards Tea Light Candles for Guests Gender Reveal Party Gift Cute Boy Themed Decorations

AIXIANG£10.194.7★192 rev

Newest

by launch date

24 Sets Baby In Bloom Baby Shower Favours for Guests Wildflower Seed Packets Envelope Thank You Cards Mini Flower Pots Gardening Tools with Bag Hemp Return Gifts for Gender Reveal Party (No Seeds)

Kklolai£14.050 rev

3mo ago

50Pcs Baby in Bloom Seed Packets Empty Envelopes Wildflower Seeds Favours for Guests Floral Baby Shower Party Favours Packaging Wild Flower Seeds to Scatter Bags Optical White 10.5x7cm

HgaftnK£5.462 rev

3mo ago

25 Sets Baby In Bloom Baby Shower Favors for Guests Include Mini Terracotta Pots Seed Packets Self Adhesive Envelopes Greeting Cards Organza Bags Thank You Gifts for Party Supplies Wildflower Theme

Generic£18.783 rev

6mo ago

Defresit 50 Sets Baby Shower Favors Tea Light Candles for Guest Cute Girl Baby Shower Party Favors Gifts with Thank Cards Gender Reveal Party Favors (Pink)

Defresit£12.9413 rev

8mo ago

Defresit 50 Sets Baby Shower Favors Tea Light Candles for Guest Cute Boy Baby Shower Party Favors Gifts with Thank Cards Gender Reveal Party Favors Blue

Defresit£13.0913 rev

8mo ago

What buyers say about baby shower favours

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Cute Product”

Value For Money19%

“WORTH IT”

Gifting Purpose10%

“Lovely gift idea”

Advertised Vs Actual Product8%

“true to picture”

Smell8%

“nicely scented”

Size-Overall4%

“Great size”

Color3%

“Nice colours”

Assembly/Installation3%

“easy to assemble”

Taste-Overall3%

“Good taste”

Ease Of Use2%

“Easy”

What buyers complain about

Smell12%

“lightly scented”

Ease Of Cleaning9%

“wont look as clean”

Sharpness9%

“Half of the candles have VERY sharp edges”

Quality-Overall9%

“Didnt expect the quality”

Shrinkage Resistance9%

“they have shrunk considerably”

Value For Money8%

“A little pricey to give out to everyone if you've got a lot of people”

Advertised Vs Actual Product5%

“i didn't read the description”

Thickness3%

“The pens feel a it thin and flimsy”

Size-Overall3%

“Size was small hearts”

Top return reasons

Size-Overall41%

Quality-Overall24%

Advertised Vs Actual Product5%

Functionality-Overall4%

Value For Money4%

Material Quality3%