Baby Porridge

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

10.3%

Market size, estimated

£191Ka year

Peak month

November1.9× the quietest month

Top search term

cerelac86K searches a year

Listings sell for £7.06 on average, from £2.33 to £14.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £7.06 that is £5K to £7K a year per listing.

Average price

£7.06under the $15 to $100 sweet spot

Price range

£2.33–£14.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #24 within Baby Foods. It carries 376 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

10%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#24in Baby Foods

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

376per listing

Listings tracked

20

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months