Is baby juice profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 12 tracked products. 90-day search growth is +32.8%. Flapen's verdict: Skip it (46/100).

How competitive is the baby juice niche?

2 brands and 61 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby juice?

Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.

When does demand for baby juice peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the baby juice niche?

Listings span £3.11–£20.00; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.

baby juice

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great461.08

avg incumbent reviews — the moat a new listing must climb

Growth

Good+32.8%

90-day search growth — must beat 0% to launch

Avg price

Good£12.10

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.11–£20.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£130K

£130K/yr · 107K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, baby juice is a £130K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby juice market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £97K–£121K; units × avg price
Conversion rate: 10.1%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Cawston Press95%
Apotheke5%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +32.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top baby juice search terms

cawston press61K/yr +43.1%8.7% conv.
cawston11K/yr +53.8%8.3% conv.
baby juice15K/yr +16.2%0.2% conv.
baby juice 6 months8K/yr +30.7%0.2% conv.
baby juice 6+ months5K/yr -13.1%0.3% conv.
heinz baby juice5K/yr -6.3%0.0% conv.
baby juice 4 months3K/yr -10.1%0.0% conv.

All search terms

Top baby juice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cawston Press Variety Pack Cans/Mixed Case Fizzy Drink Blended with Sparkling Water and Pressed Apple Juice (330ml x 12 cans) | Gluten Free - Vegan - No Added Sugar

Cawston Press£11.984.7★147 rev

Cawston Press Fruit Water Kids Drink | Pressed Apple & Pear Flavoured Water | 200ml x 18 Pack Pear & Apple Juice Cartons | School Approved No Added Sugar Vegan | Ideal for Kids Lunchbox

Cawston Press£9.584.6★447 rev

Cawston Press Fruit Water Kids Drink | Pressed Summer Berries Flavoured Water | 200ml x 18 Pack Berries & Apple Juice Cartons | School Approved No Added Sugar Vegan | Ideal for Kids Lunchbox

Cawston Press£9.524.5★167 rev

Cawston Press Sparkling Rhubarb Fizzy Drink Blended With Sparkling Water and Pressed Apple Juice (330ml x 12 cans) | Gluten Free - Vegan - No Added Sugar

Cawston Press£11.844.6★1,066 rev

Cawston Press Fruit Water Kids Drink | Pressed Apple & Mango Flavoured Water | 200ml x 18 Pack Mango & Apple Juice Cartons | School Approved No Added Sugar Vegan | Ideal for Kids Lunchbox

Cawston Press£9.384.6★685 rev

Newest

by launch date

Cawston Press Variety Pack Cans/Mixed Case Fizzy Drink Blended with Sparkling Water and Pressed Apple Juice (330ml x 12 cans) | Gluten Free - Vegan - No Added Sugar

Cawston Press£11.98147 rev

2y ago

Cawston Press Sparkling Rhubarb Fizzy Drink Blended With Sparkling Water and Pressed Apple Juice (330ml x 12 cans) | Gluten Free - Vegan - No Added Sugar

Cawston Press£11.841,066 rev

4y ago

Cawston Press Sparkling Cloudy Apple Fizzy Drink Blended With Sparkling Water and Pressed Apple (330ml x 12 cans) Gluten Free - Vegan - No Added Sugar

Cawston Press£13.22319 rev

4y ago

Cawston Press The Very Hungry Caterpillar Fruit Water Kids Drink | Pressed Apple Flavoured Water | 200ml x 18 Pack Apple Juice Cartons | School Approved No Added Sugar Vegan | For Kids Lunchbox

Cawston Press£10.99263 rev

6y ago

Cawston Press Fruit Water Kids Drink | Pressed Apple & Pear Flavoured Water | 200ml x 18 Pack Pear & Apple Juice Cartons | School Approved No Added Sugar Vegan | Ideal for Kids Lunchbox

Cawston Press£9.58447 rev

7y ago

What buyers say about baby juice

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Doesnt taste artificial which I like”

Freshness17%

“Very Refreshing”

Quality-Overall9%

“Nice variety”

Flavor9%

“Fantastic flavours”

Health Benefits-Overall8%

“Healthier option”

Value For Money5%

“Cheap to buy on Amazon”

Natural Ingredients5%

“A good natural drink”

Sweetness5%

“I like that it is not too sweet”

Size-Overall5%

“the size is perfect”

Alcohol Flavor3%

“Great tasting soft drink”

What buyers complain about

Taste-Overall40%

“it tastes like pure alcohol”

Flavor10%

“Not all flavours were great”

Dilute/Watery9%

“TOO WATERY”

Quality-Overall7%

“Quite frustrated about the quality of this product”

Sweetness4%

“Struggled to find a juice for my toddler that was no added sugar”

Alcohol Flavor3%

“Dodgy batch - tastes like strong alcohol”

Advertised Vs Actual Product3%

“photo deceiving”

Size-Overall3%

“Very small cartons”

Stale/Rotten/Spoiled3%

“Gross”

Chunk/Clump/Collection2%

“there are lumps in the bottom of the can”

Common questions

Is baby juice profitable to sell on Amazon United Kingdom?: The niche generates £130K/yr across 12 tracked products. 90-day search growth is +32.8%. Flapen's verdict: Skip it (46/100).
How competitive is the baby juice niche?: 2 brands and 61 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby juice?: Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.
When does demand for baby juice peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the baby juice niche?: Listings span £3.11–£20.00; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.