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Baby Juice

Fail

The top 5 brands take 100% of clicks, so Baby Juice is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£130K/yr107K searches / yr
90-day growth
+32.8%search demand this quarter
Competition
73%top-5 click share · 2 brands · 61 sellers

Flapen Score

Baby Juice against its category

The dotted line is the Grocery average. Past it, Baby Juice is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Juice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Juice 107K times last year and spent an estimated £130K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+32.8%
Conversion, latest week
10.1%
Market size, estimated
£130Ka year
Peak month
July1.6× the quietest month
Top search term
cawston press61K searches a year

02 · Price

A sale here is worth £12.10.

Listings sell for £12.10 on average, from £3.11 to £20.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.10 that is £3K to £6K a year per listing.

Average price
£12.10under the $15 to $100 sweet spot
Price range
£3.11–£20.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Fizzy Drinks. It carries 461 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Fizzy Drinks
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Baby Juice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Cawston Press95%
  • Apotheke5%

Demand

Baby Juice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Baby Juice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cawston press61K/yr
  • cawston11K/yr
  • baby juice15K/yr
  • baby juice 6 months8K/yr
  • baby juice 6+ months5K/yr
  • heinz baby juice5K/yr
  • baby juice 4 months3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Juice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%−0.26

it tastes like pure alcohol

Not much taste

Unpleasant taste

Flavor10%+0.33

Not all flavours were great

Taste like dirty water no flavor

Dilute/Watery9%−0.04

TOO WATERY

the liquid is not fizzy

it's not watermelon I can't describe it I wish I tried a can first because these are just fizzy water in a can

Quality-Overall7%0.00

Quite frustrated about the quality of this product

Sweetness4%+0.67

Struggled to find a juice for my toddler that was no added sugar

is not overly sweet

Love

Taste-Overall19%−0.26

Doesnt taste artificial which I like

Yummy drink

Great Taste

Freshness17%+0.60

Very Refreshing

Nice variety

Refreshing drink

Quality-Overall9%0.00

Nice variety

Excellent quality

Solid choice overall

Flavor9%+0.33

Fantastic flavours

Great value pack with a good variety of flavors

I love the natural flavours

Health Benefits-Overall8%+0.83

Healthier option

Great and healthy for kids

A good healthy drink at a reasonable price

FAQ

Common Baby Juice questions

Answered from the same tracked data.