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Baby Guinness Shot Glasses

Fail

Demand is soft, at -53.9% this quarter, so Baby Guinness Shot Glasses is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£38K/yr55K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
76%top-5 click share · 5 brands · 18 sellers

Flapen Score

Baby Guinness Shot Glasses against its category

The dotted line is the Grocery average. Past it, Baby Guinness Shot Glasses is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Guinness Shot Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Guinness Shot Glasses 55K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
5.0%
Market size, estimated
£38Ka year
Peak month
December26.3× the quietest month
Top search term
baby guinness shot glasses36K searches a year

02 · Price

A sale here is worth £13.65.

Listings sell for £13.65 on average, from £7.81 to £22.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.65 that is £1K to £3K a year per listing.

Average price
£13.65under the $15 to $100 sweet spot
Price range
£7.81–£22.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #226 within Beer, Wine & Spirits. It carries 209 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
7.1%
Average rank
#226in Beer, Wine & Spirits
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Baby Guinness Shot Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • GUINNESS THE 175958%
  • The Spice Specialist30%
  • Blue Tree6%
  • Generic3%
  • Galvog3%

Demand

Baby Guinness Shot Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 26.3×

Search terms

Top Baby Guinness Shot Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby guinness shot glasses36K/yr
  • baby guinness glasses8K/yr
  • guinness shot glasses5K/yr
  • mini guinness glasses6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Guinness Shot Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.15

Returned as too small re-ordred bigger ones

Thin33%−0.15

Bit thin for a shot glass

the body is too thin

For shot glasses these are very thin

Quality-Overall33%

Poor Quality

They are no where near the quality of the ones I got at Guinness

Love

Gifting Purpose60%+2.86

Nice little gift set

Nice little gift

Nice Gift Idea

Value For Money20%+2.04

Excellent value

Quality-Overall20%

Well made

Return

1.1% Return rate 83% Fixable by listing

Size-Overall78%▇▆█▅█▅

Returned as too small re-ordred bigger ones

Ease Of Use4%▁█▁▁▁▁
Quality-Overall4%▁█▁▁▁▁

Poor Quality

They are no where near the quality of the ones I got at Guinness

Gifting Purpose4%█▁▁▁▁▁
Color Fading/Discoloration4%▁▁▁█▁▁

FAQ

Common Baby Guinness Shot Glasses questions

Answered from the same tracked data.