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Baby Guinness Shot Glasses

soft demand (-53.9% this quarter) — Baby Guinness Shot Glasses doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 9Growth 0Conversion 58Competition 20Returns 92Price range 51Avg price 64Brand share 0Review moat 90Quality gap 47
This niche Category average

Is Baby Guinness Shot Glasses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Guinness Shot Glasses is a £38K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.

Baby Guinness Shot Glasses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.9% over the last 90 days and 5.0% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr3K
Search volume / yr-53.9%55K
Conversion rate5.0%
Avg price£13.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 18
Top-5 product click share76%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement45%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews209

Top Baby Guinness Shot Glasses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • GUINNESS THE 175958%
  • The Spice Specialist30%
  • Blue Tree6%
  • Generic3%
  • Galvog3%

Baby Guinness Shot Glasses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR5.0%Products11Brands5Top 5 Brands100%OOS Rate7.1%Rating4.5★Reviews209Avg BSR#226
10K6KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 26.3×

Top Baby Guinness Shot Glasses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baby guinness shot glasses36K/yr
  • baby guinness glasses8K/yr
  • guinness shot glasses5K/yr
  • mini guinness glasses6K/yr

What reviews say buyers love and hate about Baby Guinness Shot Glasses

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose60%

Nice little gift set

Value For Money20%

Excellent value

Quality-Overall20%

Well made

What buyers complain about

100% of reviews
Size-Overall33%

Returned as too small re-ordred bigger ones

Thin33%

Bit thin for a shot glass

Quality-Overall33%

Poor Quality

Baby Guinness Shot Glasses return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Ease Of Use
4%
3Quality-Overall
4%
4Gifting Purpose
4%
5Color Fading/Discoloration
4%

Common Baby Guinness Shot Glasses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Guinness Shot Glasses 34/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -53.9% over the last 90 days.
Search demand for Baby Guinness Shot Glasses on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 26.3× the quietest.