Is baby guinness profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 5 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (34/100).

How competitive is the baby guinness niche?

2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby guinness?

Top complaints mined from reviews: Value For Money, Alcohol Flavor. The return rate is 0.6%.

When does demand for baby guinness peak?

Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.

What does it cost to enter the baby guinness niche?

Listings span £10.54–£29.59; the average listing price is £19.34 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.

baby guinness

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£19.34

avg listing price — sweet spot $15–$100

Price range

Great£10.54–£29.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,047.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£93K

£93K/yr · 99K searches

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, baby guinness is a £93K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baby guinness market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £97K–£116K; units × avg price
Conversion rate: 4.9%
Avg BSR: #339
Page quality: 0%
Prime: 80%
Sponsored: 40%
Out of stock: 8.3%
Avg brand age: 76 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sheridan's91%
Blue Tree9%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 17.8×

Open Trend

Top baby guinness search terms

sheridans coffee liqueur43K/yr -16.5%6.1% conv.
baby guinness23K/yr -11.3%1.0% conv.
sheridans16K/yr -23.5%5.5% conv.
sheridan6K/yr +6.8%0.4% conv.
baby guiness5K/yr -22.5%3.4% conv.
sheridans coffee liqueur 1 litre5K/yr -34.4%7.8% conv.

All search terms

Top baby guinness products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sheridans Coffee Layered Liqueur 15.5% 50cl

Sheridan's£17.014.8★3,994 rev

Sheridans Coffee Layered Liqueur 1 litre

Sheridan's£29.594.7★108 rev

Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts

Blue Tree£10.544.7★87 rev

Sheridans Coffee Liqueur 70 cl

Sheridan's£23.204.8★549 rev

Sheridans Irish Coffee Cream Liqueur 50cl Bottle

Sheridan's£16.384.7★499 rev

Newest

by launch date

Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts

Blue Tree£10.5487 rev

1y ago

Sheridans Coffee Liqueur 70 cl

Sheridan's£23.20549 rev

9y ago

Sheridans Coffee Layered Liqueur 1 litre

Sheridan's£29.59108 rev

13y ago

Sheridans Coffee Layered Liqueur 15.5% 50cl

Sheridan's£17.013,994 rev

15y ago

Sheridans Irish Coffee Cream Liqueur 50cl Bottle

Sheridan's£16.38499 rev

15y ago

What buyers say about baby guinness

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor25%

“Quality beautiful drink love the bottle design”

Taste-Overall24%

“Delicious Liqueur”

Gifting Purpose20%

“Nice little gift set”

Quality-Overall9%

“quality nice looking bottle”

Locally Manufactured5%

“Its really hard to find this liquer locally”

Size-Overall4%

“My husband favourite not bad on price good size”

Flavor3%

“Its a smooth coffee flavour”

Blend/Ratio3%

“The mix of the cream with the coffee liqueur is great, the only, very small gripe I have is that the cream runs out a little before the liqueur”

Value For Money3%

“Great price too”

What buyers complain about

Value For Money50%

“Little expensive”

Alcohol Flavor30%

“Nasty drink”

Common questions

Is baby guinness profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 5 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (34/100).
How competitive is the baby guinness niche?: 2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby guinness?: Top complaints mined from reviews: Value For Money, Alcohol Flavor. The return rate is 0.6%.
When does demand for baby guinness peak?: Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.
What does it cost to enter the baby guinness niche?: Listings span £10.54–£29.59; the average listing price is £19.34 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.