How competitive is the Baby Guinness niche on Amazon United Kingdom?

2 brands and 18 sellers compete in Baby Guinness on Amazon United Kingdom. The top 5 Baby Guinness products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Baby Guinness?

Baby Guinness buyers on Amazon United Kingdom complain most about Value For Money, Alcohol Flavor, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Baby Guinness niche?

Baby Guinness sells for £19.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.54–£29.59. The average incumbent carries 1,047 reviews — the moat a new listing must climb.

Baby Guinness

a concentrated shelf (top 5 take 100% of clicks) — Baby Guinness doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baby Guinness profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Guinness is a £93K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Baby Guinness: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 4.9% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr6K

Search volume / yr-15.0%99K

Conversion rate4.9%

Avg price£19.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 18

Top-5 product click share100%

Open market0%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Top Baby Guinness products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sheridans Coffee Layered Liqueur 15.5% 50cl

Price: £17.01
Rating: 4.8/5
Reviews: 3,994
Age: 15y ago

Sheridans Coffee Layered Liqueur 1 litre

Price: £29.59
Rating: 4.7/5
Reviews: 108
Age: 13y ago

Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts

Price: £10.54
Rating: 4.7/5
Reviews: 87
Age: 1y ago

Sheridans Coffee Liqueur 70 cl

Price: £23.20
Rating: 4.8/5
Reviews: 549
Age: 9y ago

Sheridans Irish Coffee Cream Liqueur 50cl Bottle

Price: £16.38
Rating: 4.7/5
Reviews: 499
Age: 15y ago

Newest

by launch date

Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts

Price: £10.54
Rating: 4.7/5
Reviews: 87
Age: 1y ago

Sheridans Coffee Liqueur 70 cl

Price: £23.20
Rating: 4.8/5
Reviews: 549
Age: 9y ago

Sheridans Coffee Layered Liqueur 1 litre

Price: £29.59
Rating: 4.7/5
Reviews: 108
Age: 13y ago

Sheridans Coffee Layered Liqueur 15.5% 50cl

Price: £17.01
Rating: 4.8/5
Reviews: 3,994
Age: 15y ago

Sheridans Irish Coffee Cream Liqueur 50cl Bottle

Price: £16.38
Rating: 4.7/5
Reviews: 499
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sheridan's91%
Blue Tree9%
Open — no brand owns it (0%)

Baby Guinness demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR4.9%Products5Brands2Top 5 Brands100%OOS Rate8.3%Rating4.7★Reviews1,047Avg BSR#339

Peak months: Nov, Dec · busiest ÷ quietest = 17.8×

Top Baby Guinness search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sheridans coffee liqueur43K/yr -16.5%6.1% conv.
baby guinness23K/yr -11.3%1.0% conv.
sheridans16K/yr -23.5%5.5% conv.
sheridan6K/yr +6.8%0.4% conv.
baby guiness5K/yr -22.5%3.4% conv.
sheridans coffee liqueur 1 litre5K/yr -34.4%7.8% conv.

What reviews say buyers love and hate about Baby Guinness

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Alcohol Flavor25%

“Quality beautiful drink love the bottle design”

Taste-Overall24%

“Delicious Liqueur”

Gifting Purpose20%

“Nice little gift set”

Quality-Overall9%

“quality nice looking bottle”

Locally Manufactured5%

“Its really hard to find this liquer locally”

What buyers complain about

80% of reviews

Value For Money50%

“Little expensive”

Alcohol Flavor30%

“Nasty drink”

Common Baby Guinness questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Guinness 34/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 5 tracked products. Search demand moved -15.0% over the last 90 days.