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Baby Guinness

Fail

The top 5 products take 100% of clicks, so Baby Guinness is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£93K/yr99K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 18 sellers

Flapen Score

Baby Guinness against its category

The dotted line is the Grocery average. Past it, Baby Guinness is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Guinness market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Guinness 99K times last year and spent an estimated £93K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.9%
Market size, estimated
£93Ka year
Peak month
December17.8× the quietest month
Top search term
sheridans coffee liqueur43K searches a year

02 · Price

A sale here is worth £19.34.

Listings sell for £19.34 on average, from £10.54 to £29.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £19.34 that is £5K to £10K a year per listing.

Average price
£19.34inside the $15 to $100 sweet spot
Price range
£10.54–£29.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #339 within Beer, Wine & Spirits. It carries 1,047 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
8.3%
Average rank
#339in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,047per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Baby Guinness products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sheridan's91%
  • Blue Tree9%
  • Open — no brand owns it (0%)

Demand

Baby Guinness search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Baby Guinness search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheridans coffee liqueur43K/yr
  • baby guinness23K/yr
  • sheridans16K/yr
  • sheridan6K/yr
  • baby guiness5K/yr
  • sheridans coffee liqueur 1 litre5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Guinness

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.05

Little expensive

Bit pricey

although it's expensive we decided to treat ourselves

Alcohol Flavor30%+0.69

Nasty drink

Not alcoholic

Love

Alcohol Flavor25%+0.69

Quality beautiful drink love the bottle design

a very nice drink if that's what you like

The best liquor

Taste-Overall24%+1.64

Delicious Liqueur

Unique taste

Very tasty

Gifting Purpose20%−0.03

Nice little gift set

A great gift

Nice Gift Idea

Quality-Overall9%+1.32

quality nice looking bottle

Excellent product

High quality great value for money

Locally Manufactured5%−0.03

Its really hard to find this liquer locally

FAQ

Common Baby Guinness questions

Answered from the same tracked data.