Baby Food

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months

525K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

12.9%

Market size, estimated

£253Ka year

Peak month

January1.6× the quietest month

Top search term

baby food380K searches a year

Listings sell for £3.74 on average, from £0.54 to £25.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £3.74 that is £935 to £2K a year per listing.

Average price

£3.74under the $15 to $100 sweet spot

Price range

£0.54–£25.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

£935–£2K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #31 within Baby Foods. It carries 180 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#31in Baby Foods

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

180per listing

Listings tracked

101

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months