Baby Biscuits
MaybeReturns run at only 0.0% of orders. But prices span $0.54–$14.26, mostly outside the sweet spot, so Baby Biscuits is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £406K/yr652K searches / yr
- 90-day growth
- +28.1%search demand this quarter
- Competition
- 27%top-5 click share · 8 brands · 74 sellers
Flapen Score
Baby Biscuits against its category
The dotted line is the Grocery average. Past it, Baby Biscuits is stronger. Inside it, weaker.
Market
The Baby Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Biscuits 652K times last year and spent an estimated £406K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £406K a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- +28.1%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £406Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- toddler snacks162K searches a year
02 · Price
A sale here is worth £5.03.
Listings sell for £5.03 on average, from £0.54 to £14.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £5.03 that is £5K to £6K a year per listing.
- Average price
- £5.03under the $15 to $100 sweet spot
- Price range
- £0.54–£14.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #47 within Baby Foods. It carries 286 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #47in Baby Foods
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 286per listing
- Listings tracked
- 65
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baby Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kiddylicious Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
- Price
- £4.92
- Rating
- 4.7/5
- Reviews
- 658
- Age
- 6y ago

Kiddylicious Cheesy Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
- Price
- £4.86
- Rating
- 4.8/5
- Reviews
- 496
- Age
- 6y ago

Kiddylicious Banana Mini Wafers - Gluten and Dairy Free Kids Snack - Suitable for 6+ Months - 6 x 4 Twin Packs
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 5y ago

Kiddylicious Strawberry & Banana Smoothie Melts - Delicious Snacks for Kids - Suitable for 12+ Months - 16 Packs
- Price
- £8.03
- Rating
- 4.8/5
- Reviews
- 938
- Age
- 13y ago

Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £14.26
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago
Trending
90-day click momentum
Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago

Organix Strawberry & Apple Soft Oaty Bars 12+ Months 6 x 23g
- Price
- £3.00
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Kiddylicious Cheesy Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
- Price
- £4.86
- Rating
- 4.8/5
- Reviews
- 496
- Age
- 6y ago

Organix Carrot Cake Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2y ago

Kiddylicious Veggie Straws 4 x 12g
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 1,561
- Age
- 7y ago
Newest
by launch date
Organix Strawberry & Apple Soft Oaty Bars 12+ Months 6 x 23g
- Price
- £3.00
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Organix Raspberry & Apple Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 2y ago

Organix Carrot Cake Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2y ago

Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £14.26
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago

Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
74
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
27%
Top 20: 59%
Open market
1%
- Kiddylicious42%
- Organix38%
- Ella's Kitchen15%
- Eat Real1%
- Freddie's Farm1%
- Kallo1%
- Open — no brand owns it (2 brands, 1%)
Demand
Baby Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Baby Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler snacks162K/yr
- baby snacks137K/yr
- organix84K/yr
- kiddylicious83K/yr
- veggie straws38K/yr
- organix oaty bars15K/yr
- melty sticks17K/yr
- ellas kitchen melty sticks16K/yr
- kiddilious snacks15K/yr
- organix rice cakes20K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial taste
a rather tasteless
Not my taste
Waste of money
a bit expensive
Overpriced too
Bad taste and smell
finger food for the little one grate for little hands the are a little smelly
stink
small and horrid
Tad small and not easy to chew for small toddler
Bit small for the age quoted on box
They are very hard feeling
bland
Love
Yummy snack
Great taste
Amazing snack
Good price
Excellent value
Good value for money
Gluten free handy pouches
My great niece loves these nice to know she is getting all the nutrients she needs
Perfect snack
Great quality
Brilliant product
Perfection
the actual flavor profile is incredibly mild
Strawberry and apple puff corn a delight snack food
Great flavour
Return
0.0% Return rate 100% Fixable by listing
small and horrid
Tad small and not easy to chew for small toddler
Bit small for the age quoted on box
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Biscuits questions
Answered from the same tracked data.









