Baby Biscuits
MaybeAn estimated 0.0% of orders come back. But prices span $0.54–$14.26, mostly outside the sweet spot, so Baby Biscuits is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £406K/yr652K searches / yr
- 90-day growth
- +28.1%search demand this quarter
- Competition
- 27%top-5 click share · 8 brands · 74 sellers
Flapen Score
Baby Biscuits against its category
The dotted line is the Grocery average. Past it, Baby Biscuits is stronger. Inside it, weaker.
Market
The Baby Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Biscuits 652K times last year and spent an estimated £406K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £406K a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- +28.1%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £406Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- toddler snacks162K searches a year
02 · Price
A sale here is worth £5.03.
Listings sell for £5.03 on average, from £0.54 to £14.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £5.03 that is £5K to £6K a year per listing.
- Average price
- £5.03under the $15 to $100 sweet spot
- Price range
- £0.54–£14.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #47 within Baby Foods. It carries 286 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #47in Baby Foods
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 286per listing
- Listings tracked
- 65
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baby Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kiddylicious Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
- Price
- £4.92
- Rating
- 4.7/5
- Reviews
- 658
- Age
- 6y ago

Kiddylicious Cheesy Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
- Price
- £4.86
- Rating
- 4.8/5
- Reviews
- 496
- Age
- 6y ago

Kiddylicious Banana Mini Wafers - Gluten and Dairy Free Kids Snack - Suitable for 6+ Months - 6 x 4 Twin Packs
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 5y ago

Kiddylicious Strawberry & Banana Smoothie Melts - Delicious Snacks for Kids - Suitable for 12+ Months - 16 Packs
- Price
- £8.03
- Rating
- 4.8/5
- Reviews
- 938
- Age
- 13y ago

Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £14.26
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago
Trending
estimated 90-day click momentum
Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago

Organix Strawberry & Apple Soft Oaty Bars 12+ Months 6 x 23g
- Price
- £3.00
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Kiddylicious Cheesy Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
- Price
- £4.86
- Rating
- 4.8/5
- Reviews
- 496
- Age
- 6y ago

Organix Carrot Cake Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2y ago

Kiddylicious Veggie Straws 4 x 12g
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 1,561
- Age
- 7y ago
Newest
by launch date
Organix Strawberry & Apple Soft Oaty Bars 12+ Months 6 x 23g
- Price
- £3.00
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

Organix Raspberry & Apple Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 2y ago

Organix Carrot Cake Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2y ago

Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £14.26
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago

Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
- Price
- £12.45
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
8 falling
Sellers
74
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 59%
Open market
1%
- Kiddylicious42%
- Organix38%
- Ella's Kitchen15%
- Eat Real1%
- Freddie's Farm1%
- Kallo1%
- Open — no brand owns it (2 brands, 1%)
Demand
Baby Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Baby Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler snacks162K/yr
- baby snacks137K/yr
- organix84K/yr
- kiddylicious83K/yr
- veggie straws38K/yr
- organix oaty bars15K/yr
- melty sticks17K/yr
- ellas kitchen melty sticks16K/yr
- kiddilious snacks15K/yr
- organix rice cakes20K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Biscuits
We read the reviews and the return reasons for every product selling here.
“Artificial taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









