baby biscuits
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Competition
Great27%top-5 click share — an open shelf
Review moat
Great286.15avg incumbent reviews — the moat a new listing must climb
Market size
Good£406K£406K/yr · 652K searches
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.54–£14.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby biscuits is a £406K/yr Amazon United Kingdom market (652K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baby biscuits market data
- Units sold / yr
- 80K–100K
- avg 1,000–1,250/product
- Revenue / yr
- £402K–£503K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.1%
- Avg brand age
- 50 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
74
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
27%
Top 20: 59%
Open market
1%
- Kiddylicious42%
- Organix38%
- Ella's Kitchen15%
- Eat Real1%
- Freddie's Farm1%
- Kallo1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.1×
Top baby biscuits search terms
- toddler snacks162K/yr
- baby snacks137K/yr
- organix84K/yr
- kiddylicious83K/yr
- veggie straws38K/yr
- organix oaty bars15K/yr
- melty sticks17K/yr
- ellas kitchen melty sticks16K/yr
- kiddilious snacks15K/yr
- organix rice cakes20K/yr
Top baby biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiddylicious Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
Kiddylicious£4.924.7★658 rev
Kiddylicious Cheesy Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
Kiddylicious£4.864.8★496 rev
Kiddylicious Banana Mini Wafers - Gluten and Dairy Free Kids Snack - Suitable for 6+ Months - 6 x 4 Twin Packs
Kiddylicious£6.034.7★250 rev
Kiddylicious Strawberry & Banana Smoothie Melts - Delicious Snacks for Kids - Suitable for 12+ Months - 16 Packs
Kiddylicious£8.034.8★938 rev
Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
Organix£14.264.8★133 rev
Newest
by launch date
Organix Strawberry & Apple Soft Oaty Bars 12+ Months 6 x 23g
Organix£3.0022 rev
Organix Raspberry & Apple Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
Organix£3.0674 rev
Organix Carrot Cake Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
Organix£3.0436 rev
Organix Raspberry and Apple Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
Organix£14.26133 rev
Organix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
Organix£12.45133 rev
Trending
90-day click momentumOrganix Carrot Cake Organic Oaty Snack Bars Multipack Toddler Snack 12+ Months No Added Sugar 6 x 23 g Bars Per Box (6 Boxes Total) - Packaging May Vary
Organix£12.454.8★
Organix Strawberry & Apple Soft Oaty Bars 12+ Months 6 x 23g
Organix£3.004.3★
Kiddylicious Cheesy Veggie Straws Box - Delicious Snacks for Kids - Suitable for 9+ Months - 10 Packs
Kiddylicious£4.864.8★
Organix Carrot Cake Soft Oaty Bars 12+ Months 6 x 23g (138g) ()
Organix£3.044.6★
Kiddylicious Veggie Straws 4 x 12g
Kiddylicious£2.504.7★
What buyers say about baby biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy snack”
“Good price”
“Gluten free handy pouches”
“Great quality”
“the actual flavor profile is incredibly mild”
“good alternatives to crisps as a snack for little ones”
“Perfectly sized for little hands to hold”
“I believe the latter are healthier too”
“Easy to take on the go”
“These tasty, bite-sized, organic cheese crackers are perfect size for little ones as well as being tasty, my little granddaughters cant get enough”
What buyers complain about
“Artificial taste”
“Waste of money”
“Bad taste and smell”
“small and horrid”
“They are very hard feeling”
“Simply ok, they arent very flavourful so I think the kids find them a bit belong, slight like cardboard texture”
“rice so doubtless less sugar”
“Personally I found them too dry”
“Disgusting they taste very artificial”
“Tad small and not easy to chew for small toddler”
Top return reasons
Common questions
- Is baby biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £406K/yr across 65 tracked products. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the baby biscuits niche?
- 8 brands and 74 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in baby biscuits?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for baby biscuits peak?
- Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the baby biscuits niche?
- Listings span £0.54–£14.26; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.