Autumn Candle

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

2.5%

Market size, estimated

£90Ka year

Peak month

September34.5× the quietest month

Top search term

fall scented candles7K searches a year

Listings sell for £11.89 on average, from £4.15 to £32.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price

£11.89under the $15 to $100 sweet spot

Price range

£4.15–£32.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 48.8% of listings are out of stock. The average listing ranks #415 within Air Fresheners. It carries 874 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

93%

Out of stock, average day

48.8%

Average rank

#415in Air Fresheners

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

874per listing

Listings tracked

43

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months