autumn candle
Worth a lookShows low returns (0.6%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good873.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£4.15–£32.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 301K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, autumn candle is a £90K/yr Amazon United Kingdom market (301K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
autumn candle market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £119K–£149K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #415
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 63%
- Out of stock
- 48.8%
- Avg brand age
- 41 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
131
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
42%
Top 20: 80%
Open market
28%
- Yankee Candle29%
- glade14%
- Spotless Leopard12%
- Wax Lyrical10%
- FUND AMLIGHT4%
- BOYUJK3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 34.5×
Top autumn candle search terms
- fall scented candles7K/yr
- autumn candle64K/yr
- pumpkin candle56K/yr
- halloween candle53K/yr
- pumpkin spice candle42K/yr
- autumn candles25K/yr
- pumpkin candles9K/yr
- glade pumpkin spice latte7K/yr
- yankee candle autumn8K/yr
- yankee candle pumpkin5K/yr
Top autumn candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
Spotless Leopard£12.974.3★557 rev
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£18.934.5★308 rev
Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£19.004.9★16 rev
Wax Lyrical Autumn Pumpkin Small Candle Up to 35hrs Orange
Wax Lyrical£5.664.2★23 rev
Yankee Candle Candle Woodland Road Trip Medium
Yankee Candle£10.503.6★87 rev
Newest
by launch dateYankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£19.0016 rev
Woodland Essence Scented Candle | Luxury Soy Wax Candle with Gold Embossed Lid | Long Lasting Burn Home Fragrance Decorative Jar Candle Ivy Candle
Blinque Bermont£14.684 rev
Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)
glade£10.9188 rev
Yankee Candle Large Jara Signatire Pumpkin Cinnamon Swirl
Yankee Candle£21.926 rev
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
MOMAHUA£10.2621 rev
Trending
90-day click momentumYankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
Yankee Candle£19.004.9★
Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)
Zan Village Homeware£11.943.4★
Glade Plug in Air Freshener Holder and Refill Electric Scented Oil Room Air Freshener Pumpkin Spice Latte Pack of 4 Starter Kits (4 x Holder and 4 x 20 ml Refill)
glade£16.104.2★
M&SENSE Scented Candles Gifts for Women 200g Natural Soy Wax Candles Long Burning Birthday Candle Creamy Vanilla Pie for Birthday Christmas Wedding
M&SENSE£9.383.7★
Luxury Scented Candle Warm Apple & Cinnamon - 18 Oz Jar with lid - up to 95 Hour Burn Time (by Wickford & Co)
Wickford & Co.£10.894.0★
What buyers say about autumn candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“pretty good for a gift”
“Great quality”
“Well worth the money”
“a comforting glow”
“the wax is a warm”
“Red large candle”
“careful with this it is strong”
“Does what is supposed to do”
“Really easy to use”
What buyers complain about
“However not very strong aroma”
“Expensive”
“They don't last long”
“Unfortunately I took too long to use these thinking they would be fine”
“quite small”
“really disappointing that I had to return as it was a birthday present”
“it must be a cheaper quality wick”
“The pictures are a bit misleading since theyre just edited into the backgrounds”
“Very heavy,”
Top return reasons
Common questions
- Is autumn candle profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 43 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the autumn candle niche?
- 26 brands and 131 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in autumn candle?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- When does demand for autumn candle peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 34.5× the quietest.
- What does it cost to enter the autumn candle niche?
- Listings span £4.15–£32.32; the average listing price is £11.89 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.