Autumn Candle
Autumn Candle shows low returns (0.6%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Flapen Score
Is Autumn Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Autumn Candle is a £90K/yr Amazon United Kingdom market (301K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Autumn Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.8% over the last 90 days and 2.5% of searches end in a purchase.
£90K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 43 products
Top Autumn Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 2y ago
Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago
Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.00
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago
Wax Lyrical Autumn Pumpkin Small Candle Up to 35hrs Orange
- Price
- £5.66
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
Yankee Candle Candle Woodland Road Trip Medium
- Price
- £10.50
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 5y ago
Trending
90-day click momentumYankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.00
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago
Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)
- Price
- £11.94
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 2y ago
Glade Plug in Air Freshener Holder and Refill Electric Scented Oil Room Air Freshener Pumpkin Spice Latte Pack of 4 Starter Kits (4 x Holder and 4 x 20 ml Refill)
- Price
- £16.10
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago
M&SENSE Scented Candles Gifts for Women 200g Natural Soy Wax Candles Long Burning Birthday Candle Creamy Vanilla Pie for Birthday Christmas Wedding
- Price
- £9.38
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Luxury Scented Candle Warm Apple & Cinnamon - 18 Oz Jar with lid - up to 95 Hour Burn Time (by Wickford & Co)
- Price
- £10.89
- Rating
- 4.0/5
- Reviews
- 571
- Age
- 4y ago
Newest
by launch dateYankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.00
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago
Woodland Essence Scented Candle | Luxury Soy Wax Candle with Gold Embossed Lid | Long Lasting Burn Home Fragrance Decorative Jar Candle Ivy Candle
- Price
- £14.68
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 11mo ago
Yankee Candle Large Jara Signatire Pumpkin Cinnamon Swirl
- Price
- £21.92
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 1y ago
2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 rising
Sellers
131
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
42%
Top 20: 80%
Open market
28%
- Yankee Candle29%
- glade14%
- Spotless Leopard12%
- Wax Lyrical10%
- FUND AMLIGHT4%
- BOYUJK3%
Autumn Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 34.5×
Top Autumn Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fall scented candles7K/yr
- autumn candle64K/yr
- pumpkin candle56K/yr
- halloween candle53K/yr
- pumpkin spice candle42K/yr
- autumn candles25K/yr
- pumpkin candles9K/yr
- glade pumpkin spice latte7K/yr
- yankee candle autumn8K/yr
- yankee candle pumpkin5K/yr
What reviews say buyers love and hate about Autumn Candle
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Beautiful fragrance”
“pretty good for a gift”
“Great quality”
“Well worth the money”
“a comforting glow”
What buyers complain about
78% of reviews“However not very strong aroma”
“Expensive”
“They don't last long”
“Unfortunately I took too long to use these thinking they would be fine”
“quite small”
Autumn Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Autumn Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
