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Autumn Candle

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -25.8% this quarter, so Autumn Candle is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£90K/yr301K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
42%top-5 click share · 26 brands · 131 sellers

Flapen Score

Autumn Candle against its category

The dotted line is the Grocery average. Past it, Autumn Candle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Candle 301K times last year and spent an estimated £90K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.5%
Market size, estimated
£90Ka year
Peak month
September34.5× the quietest month
Top search term
fall scented candles7K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £4.15 to £32.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£4.15–£32.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 48.8% of listings are out of stock. The average listing ranks #415 within Air Fresheners. It carries 874 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
48.8%
Average rank
#415in Air Fresheners
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
874per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Autumn Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

131

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

42%

Top 20: 80%

Open market

28%

  • Yankee Candle29%
  • glade14%
  • Spotless Leopard12%
  • Wax Lyrical10%
  • FUND AMLIGHT4%
  • BOYUJK3%

Demand

Autumn Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 34.5×

Search terms

Top Autumn Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall scented candles7K/yr
  • autumn candle64K/yr
  • pumpkin candle56K/yr
  • halloween candle53K/yr
  • pumpkin spice candle42K/yr
  • autumn candles25K/yr
  • pumpkin candles9K/yr
  • glade pumpkin spice latte7K/yr
  • yankee candle autumn8K/yr
  • yankee candle pumpkin5K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell53%−0.44

However not very strong aroma

The smell makes you physically sick

Bad scent

Value For Money7%+0.12

Expensive

Not really good in value

Although a bit pricey

Durability5%−0.01

They don't last long

Lasts over a month

It only works for 3 weeks

Ease Of Use4%−0.02

Unfortunately I took too long to use these thinking they would be fine

Size-Overall3%+0.36

quite small

so dont expect them to be very big

Although smaller than I expected Im confident Ill be buying again

Love

Smell52%−0.44

Beautiful fragrance

Amazing fragrance

Long lasting smell

Gifting Purpose9%+0.87

pretty good for a gift

Good gift

Christmas present

Quality-Overall7%+0.96

Great quality

Excellent quality, would definitely buy again

Quality okay

Value For Money6%+0.12

Well worth the money

Excellent scent and price

Good value for money

Brightness/Shine/Glow4%+0.83

a comforting glow

a good quality candle really helps with that

Good candles

Return

0.6% Return rate 16% Fixable by listing

Smell41%▃▄▄▅█▅

However not very strong aroma

The smell makes you physically sick

Bad scent

Size-Overall15%▁█▅▁▁▃

quite small

so dont expect them to be very big

Although smaller than I expected Im confident Ill be buying again

Defective Material/Parts13%█▁▆▁▄▅
Quality-Overall5%█▄▅▁▁▅

it must be a cheaper quality wick

Functionality-Overall5%▁▁▂▁▁█

FAQ

Common Autumn Candle questions

Answered from the same tracked data.