Autumn Candle
MaybeReturns run at only 0.6% of orders. But demand is soft, at -25.8% this quarter, so Autumn Candle is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £90K/yr301K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 42%top-5 click share · 26 brands · 131 sellers
Flapen Score
Autumn Candle against its category
The dotted line is the Grocery average. Past it, Autumn Candle is stronger. Inside it, weaker.
Market
The Autumn Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Autumn Candle 301K times last year and spent an estimated £90K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £90Ka year
- Peak month
- September34.5× the quietest month
- Top search term
- fall scented candles7K searches a year
02 · Price
A sale here is worth £11.89.
Listings sell for £11.89 on average, from £4.15 to £32.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.
- Average price
- £11.89under the $15 to $100 sweet spot
- Price range
- £4.15–£32.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 48.8% of listings are out of stock. The average listing ranks #415 within Air Fresheners. It carries 874 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 93%
- Out of stock, average day
- 48.8%
- Average rank
- #415in Air Fresheners
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 874per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Autumn Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pumpkin Spice Candle; 275g 55 Hrs Burn Time Soy Wax Orange Frosted Jar with Crackling Wooden Wick & Gold Foil Lined Luxury Gift Box: Pumpkin Spice Scented Candle by Spotless Candles
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 2y ago

Yankee Candle Scented Candle | Autumn Wreath Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 1y ago

Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.00
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

Wax Lyrical Autumn Pumpkin Small Candle Up to 35hrs Orange
- Price
- £5.66
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

Yankee Candle Candle Woodland Road Trip Medium
- Price
- £10.50
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 5y ago
Trending
90-day click momentum
Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.00
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

Panache Cinnamon Spice Scented Candle Double Wick Soy Wax Candle 48 Hour Burn Time Hand Poured in UK Clean Burning Cotton Wicks Luxury Glass Jar Candle for Home Fragrance & Gifts (320g)
- Price
- £11.94
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 2y ago

Glade Plug in Air Freshener Holder and Refill Electric Scented Oil Room Air Freshener Pumpkin Spice Latte Pack of 4 Starter Kits (4 x Holder and 4 x 20 ml Refill)
- Price
- £16.10
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago

M&SENSE Scented Candles Gifts for Women 200g Natural Soy Wax Candles Long Burning Birthday Candle Creamy Vanilla Pie for Birthday Christmas Wedding
- Price
- £9.38
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago

Luxury Scented Candle Warm Apple & Cinnamon - 18 Oz Jar with lid - up to 95 Hour Burn Time (by Wickford & Co)
- Price
- £10.89
- Rating
- 4.0/5
- Reviews
- 571
- Age
- 4y ago
Newest
by launch date
Yankee Candle Scented Candle | Spiced Pumpkin Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £19.00
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

Woodland Essence Scented Candle | Luxury Soy Wax Candle with Gold Embossed Lid | Long Lasting Burn Home Fragrance Decorative Jar Candle Ivy Candle
- Price
- £14.68
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago

Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 11mo ago

Yankee Candle Large Jara Signatire Pumpkin Cinnamon Swirl
- Price
- £21.92
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 1y ago

2 Jars Pumpkin Scented Candles for Halloween Natural Soy Wax Candle for Home Scented 80 Hours Burn Time Autumn Candle Gift Set for Her Mom Friend Aromatherapy Candles Present Halloween Decorations
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
131
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
42%
Top 20: 80%
Open market
28%
- Yankee Candle29%
- glade14%
- Spotless Leopard12%
- Wax Lyrical10%
- FUND AMLIGHT4%
- BOYUJK3%
Demand
Autumn Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 34.5×
Search terms
Top Autumn Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fall scented candles7K/yr
- autumn candle64K/yr
- pumpkin candle56K/yr
- halloween candle53K/yr
- pumpkin spice candle42K/yr
- autumn candles25K/yr
- pumpkin candles9K/yr
- glade pumpkin spice latte7K/yr
- yankee candle autumn8K/yr
- yankee candle pumpkin5K/yr
Reviews and returns
What reviews say buyers love and hate about Autumn Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However not very strong aroma
The smell makes you physically sick
Bad scent
Expensive
Not really good in value
Although a bit pricey
They don't last long
Lasts over a month
It only works for 3 weeks
Unfortunately I took too long to use these thinking they would be fine
quite small
so dont expect them to be very big
Although smaller than I expected Im confident Ill be buying again
Love
Beautiful fragrance
Amazing fragrance
Long lasting smell
pretty good for a gift
Good gift
Christmas present
Great quality
Excellent quality, would definitely buy again
Quality okay
Well worth the money
Excellent scent and price
Good value for money
a comforting glow
a good quality candle really helps with that
Good candles
Return
0.6% Return rate 16% Fixable by listing
However not very strong aroma
The smell makes you physically sick
Bad scent
quite small
so dont expect them to be very big
Although smaller than I expected Im confident Ill be buying again
it must be a cheaper quality wick
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Autumn Candle questions
Answered from the same tracked data.









