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Australian Snacks

Fail

The top 5 brands take 100% of clicks, so Australian Snacks is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£75K/yr42K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
93%top-5 click share · 4 brands · 27 sellers

Flapen Score

Australian Snacks against its category

The dotted line is the Grocery average. Past it, Australian Snacks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Australian Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Australian Snacks 42K times last year and spent an estimated £75K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
10.5%
Market size, estimated
£75Ka year
Peak month
December2.5× the quietest month
Top search term
vegemite37K searches a year

02 · Price

A sale here is worth £17.25.

Listings sell for £17.25 on average, from £9.88 to £25.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.25 that is £4K to £9K a year per listing.

Average price
£17.25inside the $15 to $100 sweet spot
Price range
£9.88–£25.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #25 within Jams, Honey & Spreads. It carries 139 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#25in Jams, Honey & Spreads
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Australian Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Vegemite57%
  • Brightdale28%
  • Kraft12%
  • Think Outside the Gift3%
  • Open — no brand owns it (0%)

Demand

Australian Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Australian Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength50%

Not so strong

Size-Overall50%

Rather large box though

Love

Taste-Overall50%

Vegemite as tasty as ever

Tasty

Yum

Value For Money14%

Value for money item

Quality-Overall14%

superior in every way

Advertised Vs Actual Product14%

Just what ER

Soft Feel7%

Vegemite is smoother

FAQ

Common Australian Snacks questions

Answered from the same tracked data.