Australian Snacks
FailThe top 5 brands take 100% of clicks, so Australian Snacks is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £75K/yr42K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 27 sellers
Flapen Score
Australian Snacks against its category
The dotted line is the Grocery average. Past it, Australian Snacks is stronger. Inside it, weaker.
Market
The Australian Snacks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Australian Snacks 42K times last year and spent an estimated £75K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £75Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- vegemite37K searches a year
02 · Price
A sale here is worth £17.25.
Listings sell for £17.25 on average, from £9.88 to £25.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.25 that is £4K to £9K a year per listing.
- Average price
- £17.25inside the $15 to $100 sweet spot
- Price range
- £9.88–£25.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #25 within Jams, Honey & Spreads. It carries 139 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #25in Jams, Honey & Spreads
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 139per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Australian Snacks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vegemite 380g Jar (Made in Australia) by Vegemite
- Price
- £9.98
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 11y ago

Yeast Spread Bundle with Vegemite 220g 2 Pack and Brightdale Kitchen Booklet
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Kraft Vegemite (220g) - Pack of 6
- Price
- £22.76
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 11y ago

Vegemite Yeast Extract Spread Rich in B Vitamins Savoury Umami Flavour Vegan Friendly Low Sugar Classic Australian Breakfast Spread Sandwich & Toast Topping Multipack 12x 220g Jars
- Price
- £25.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4y ago

Kraft Vegemite 220g Jar 4-Pack by Vegemite
- Price
- £15.72
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 10y ago
Trending
90-day click momentum
Yeast Spread Bundle with Vegemite 220g 2 Pack and Brightdale Kitchen Booklet
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Vegemite 380g Jar (Made in Australia) by Vegemite
- Price
- £9.98
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 11y ago

Yeast Spread Bundle With Vegemite Spread 220g - Pack of 3 with Grocery List Card
- Price
- £15.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Kraft Vegemite 220g Jar 4-Pack by Vegemite
- Price
- £15.72
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 10y ago

Kraft Vegemite (220g) - Pack of 6
- Price
- £22.76
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 11y ago
Newest
by launch date
Yeast Spread Bundle with Vegemite 220g 2 Pack and Brightdale Kitchen Booklet
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Yeast Spread Bundle With Vegemite Spread 220g - Pack of 3 with Grocery List Card
- Price
- £15.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Vegemite Yeast Extract Spread Rich in B Vitamins Savoury Umami Flavour Vegan Friendly Low Sugar Classic Australian Breakfast Spread Sandwich & Toast Topping Multipack 12x 220g Jars
- Price
- £25.54
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4y ago

Kraft Vegemite 220g Jar 4-Pack by Vegemite
- Price
- £15.72
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 10y ago

Kraft Vegemite 220g (Pack of 6)
- Price
- £21.67
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Vegemite57%
- Brightdale28%
- Kraft12%
- Think Outside the Gift3%
- Open — no brand owns it (0%)
Demand
Australian Snacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about Australian Snacks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not so strong
Rather large box though
Love
Vegemite as tasty as ever
Tasty
Yum
Value for money item
superior in every way
Just what ER
Vegemite is smoother
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Australian Snacks questions
Answered from the same tracked data.









