aunt jemima pancake mix
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,296.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Price range
Bad£1.75–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£23K£23K/yr · 24K searches
Growth
Bad-51.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, aunt jemima pancake mix is a £23K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
aunt jemima pancake mix market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 60%
- Out of stock
- 25.2%
- Avg brand age
- 80 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
36
Top-5 brand share
82%
Top 20: 89%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Aunt Jemima50%
- Pearl Milling Company20%
- --11%
- Mrs. Butterworth's6%
- Quaker4%
- Sweet Freedom3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.3% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.7×
Top aunt jemima pancake mix search terms
- pancake syrup10K/yr
- aunt jemima pancake mix8K/yr
- aunt jemima syrup4K/yr
- aunt jemima1K/yr
- aunt jemima pancake syrup365/yr
Top aunt jemima pancake mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aunt Jemima Pancake Syrup 710ml Pack of 2
Aunt Jemima£12.164.7★1,053 rev
Aunt Jemima Original Pancake Syrup 710g
Aunt Jemima£7.644.8★293 rev
Aunt Jemima Original Pancake-Waffle Mix - 907g
--£9.134.5★1,542 rev
Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb
Pearl Milling Company£8.704.7★4,122 rev
Aunt Jemima Syrup 12oz (340g)
Aunt Jemima£6.174.6★389 rev
Newest
by launch date
Pearl Milling Company Pancake Mix 907g & Syrup Bundle 710ml | Fluffy Pancakes & Waffles Made Easy | Perfect for Breakfast | Pack of 2 | Formerly Aunt Jemima
Bharti Ben£17.7432 rev
Maple Crest Pancake Syrup 330g
MAPLE CREST£2.8547 rev
Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb
Pearl Milling Company£8.704,122 rev
Aunt Jemima Pearl Milling Company Original Mix 2 lb
Pearl Milling Company£8.0260 rev
Pearl Milling Company Original Syrup 24oz Bottle
Pearl Milling Company£6.963,436 rev
Trending
90-day click momentum
Sweet Freedom Pancake Syrup 350 g Vegan Drizzle for Coffee and Pancakes Naturally Sweetened with Fruits Only 13 Kcal Per Teaspoon (Pack of 1)
Sweet Freedom£3.124.7★
Aunt Jemima Pearl Milling Company Original Mix 2 lb
Pearl Milling Company£8.024.4★
Aunt Jemima Pancake Syrup Lite 24 Oz 2 Pack
Aunt Jemima£19.214.3★
Aunt Jemima Original Pancake-Waffle Mix - 907g
--£9.134.5★
Mrs Butterworths Thick n Rich Original Syrup 710ml (24 OZ)
Mrs. Butterworth's£8.404.8★
What buyers say about aunt jemima pancake mix
What buyers praise and complain about, mined from review topics.What buyers love
“The best pancake syrup around”
“Bread is good everything is okay”
“Very good quality”
“Authentic flavours”
“Great to get it here in the UK”
“Very sweet”
“Exactly what I wanted”
“Makes great fluffy pancakes”
“Great price”
“Very easy to use”
What buyers complain about
“This isn't MAPLE SYRUP”
“This is not maple syrup. Not maple syrup. Just maple flavoured syrup”
“not as flavourful as expected”
Common questions
- Is aunt jemima pancake mix profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 15 tracked products. 90-day search growth is -51.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the aunt jemima pancake mix niche?
- 9 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in aunt jemima pancake mix?
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Flavor. The return rate is 0.0%.
- When does demand for aunt jemima pancake mix peak?
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the aunt jemima pancake mix niche?
- Listings span £1.75–£19.21; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 1,296 reviews — the moat a new listing must climb.