Aunt Jemima Pancake Mix
FailDemand is soft, at -51.3% this quarter, so Aunt Jemima Pancake Mix is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £23K/yr24K searches / yr
- 90-day growth
- -51.3%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 36 sellers
Flapen Score
Aunt Jemima Pancake Mix against its category
The dotted line is the Grocery average. Past it, Aunt Jemima Pancake Mix is stronger. Inside it, weaker.
Market
The Aunt Jemima Pancake Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aunt Jemima Pancake Mix 24K times last year and spent an estimated £23K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -51.3%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £23Ka year
- Peak month
- February2.7× the quietest month
- Top search term
- pancake syrup10K searches a year
02 · Price
A sale here is worth £9.02.
Listings sell for £9.02 on average, from £1.75 to £19.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.02 that is £902 to £2K a year per listing.
- Average price
- £9.02under the $15 to $100 sweet spot
- Price range
- £1.75–£19.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £902–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #239 within Baking Supplies. It carries 1,296 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 87%
- Out of stock, average day
- 25.2%
- Average rank
- #239in Baking Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,296per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Aunt Jemima Pancake Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aunt Jemima Pancake Syrup 710ml Pack of 2
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 1,053
- Age
- 12y ago

Aunt Jemima Original Pancake Syrup 710g
- Price
- £7.64
- Rating
- 4.8/5
- Reviews
- 293
- Age
- 11y ago

Aunt Jemima Original Pancake-Waffle Mix - 907g
- Price
- £9.13
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 16y ago

Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 4,122
- Age
- 5y ago

Aunt Jemima Syrup 12oz (340g)
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 12y ago
Trending
estimated 90-day click momentum
Sweet Freedom Pancake Syrup 350 g Vegan Drizzle for Coffee and Pancakes Naturally Sweetened with Fruits Only 13 Kcal Per Teaspoon (Pack of 1)
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 6y ago

Aunt Jemima Pearl Milling Company Original Mix 2 lb
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 5y ago

Aunt Jemima Pancake Syrup Lite 24 Oz 2 Pack
- Price
- £19.21
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 10y ago

Aunt Jemima Original Pancake-Waffle Mix - 907g
- Price
- £9.13
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 16y ago

Mrs Butterworths Thick n Rich Original Syrup 710ml (24 OZ)
- Price
- £8.40
- Rating
- 4.8/5
- Reviews
- 4,924
- Age
- 12y ago
Newest
by launch date
Pearl Milling Company Pancake Mix 907g & Syrup Bundle 710ml | Fluffy Pancakes & Waffles Made Easy | Perfect for Breakfast | Pack of 2 | Formerly Aunt Jemima
- Price
- £17.74
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago

Maple Crest Pancake Syrup 330g
- Price
- £2.85
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 2y ago

Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb
- Price
- £8.70
- Rating
- 4.7/5
- Reviews
- 4,122
- Age
- 5y ago

Aunt Jemima Pearl Milling Company Original Mix 2 lb
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 5y ago

Pearl Milling Company Original Syrup 24oz Bottle
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 3,436
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
36
Est. top-5 brand share
82%
Top 20: 89%
Est. top-5 click share
68%
Top 20: 100%
Open market
7%
- Aunt Jemima50%
- Pearl Milling Company20%
- --11%
- Mrs. Butterworth's6%
- Quaker4%
- Sweet Freedom3%
- Open — no brand owns it (3 brands, 7%)
Demand
Aunt Jemima Pancake Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Aunt Jemima Pancake Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pancake syrup10K/yr
- aunt jemima pancake mix8K/yr
- aunt jemima syrup4K/yr
- aunt jemima1K/yr
- aunt jemima pancake syrup365/yr
Reviews and returns
What reviews say buyers love and hate about Aunt Jemima Pancake Mix
We read the reviews and the return reasons for every product selling here.
“This isn't MAPLE SYRUP”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aunt Jemima Pancake Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









