How competitive is the Aunt Jemima Pancake Mix niche on Amazon United Kingdom?

9 brands and 36 sellers compete in Aunt Jemima Pancake Mix on Amazon United Kingdom. The top 5 Aunt Jemima Pancake Mix products take 68% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Aunt Jemima Pancake Mix?

Aunt Jemima Pancake Mix buyers on Amazon United Kingdom complain most about Ingredients-Overall, Advertised Vs Actual Product, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Aunt Jemima Pancake Mix niche?

Aunt Jemima Pancake Mix sells for £9.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.75–£19.21. The average incumbent carries 1,296 reviews — the moat a new listing must climb.

Aunt Jemima Pancake Mix

soft demand (-51.3% this quarter) — Aunt Jemima Pancake Mix doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Aunt Jemima Pancake Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aunt Jemima Pancake Mix is a £23K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 36/100.

Aunt Jemima Pancake Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.3% over the last 90 days and 10.8% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr4K

Search volume / yr-51.3%24K

Conversion rate10.8%

Avg price£9.02

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers9 · 36

Top-5 product click share68%

Open market18%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Aunt Jemima Pancake Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aunt Jemima Pancake Syrup 710ml Pack of 2

Price: £12.16
Rating: 4.7/5
Reviews: 1,053
Age: 12y ago

Aunt Jemima Original Pancake Syrup 710g

Price: £7.64
Rating: 4.8/5
Reviews: 293
Age: 11y ago

Aunt Jemima Original Pancake-Waffle Mix - 907g

Price: £9.13
Rating: 4.5/5
Reviews: 1,542
Age: 16y ago

Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb

Price: £8.70
Rating: 4.7/5
Reviews: 4,122
Age: 5y ago

Aunt Jemima Syrup 12oz (340g)

Price: £6.17
Rating: 4.6/5
Reviews: 389
Age: 12y ago

Newest

by launch date

Pearl Milling Company Pancake Mix 907g & Syrup Bundle 710ml | Fluffy Pancakes & Waffles Made Easy | Perfect for Breakfast | Pack of 2 | Formerly Aunt Jemima

Price: £17.74
Rating: 4.6/5
Reviews: 32
Age: 1y ago

Maple Crest Pancake Syrup 330g

Price: £2.85
Rating: 4.1/5
Reviews: 47
Age: 2y ago

Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb

Price: £8.70
Rating: 4.7/5
Reviews: 4,122
Age: 5y ago

Aunt Jemima Pearl Milling Company Original Mix 2 lb

Price: £8.02
Rating: 4.4/5
Reviews: 60
Age: 5y ago

Pearl Milling Company Original Syrup 24oz Bottle

Price: £6.96
Rating: 4.6/5
Reviews: 3,436
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

82%

Top 20: 89%

Top-5 click share

68%

Top 20: 100%

Open market

Aunt Jemima50%
Pearl Milling Company20%
--11%
Mrs. Butterworth's6%
Quaker4%
Sweet Freedom3%
Open — no brand owns it (3 brands, 7%)

Aunt Jemima Pancake Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR10.8%Products15Brands9Top 5 Brands82%OOS Rate25.2%Rating4.6★Reviews1,296Avg BSR#239

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.7×

Top Aunt Jemima Pancake Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pancake syrup10K/yr -33.5%7.9% conv.
aunt jemima pancake mix8K/yr -68.5%16.0% conv.
aunt jemima syrup4K/yr -51.1%21.8% conv.
aunt jemima1K/yr -31.4%10.1% conv.
aunt jemima pancake syrup365/yr -24.1%27.3% conv.

What reviews say buyers love and hate about Aunt Jemima Pancake Mix

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall36%

“The best pancake syrup around”

Baking17%

“Bread is good everything is okay”

Quality-Overall10%

“Very good quality”

Flavor7%

“Authentic flavours”

Locally Manufactured7%

“Great to get it here in the UK”

What buyers complain about

83% of reviews

Ingredients-Overall33%

“This isn't MAPLE SYRUP”

Advertised Vs Actual Product33%

“This is not maple syrup. Not maple syrup. Just maple flavoured syrup”

Flavor17%

“not as flavourful as expected”

Common Aunt Jemima Pancake Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aunt Jemima Pancake Mix 36/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 15 tracked products. Search demand moved -51.3% over the last 90 days.