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Aunt Jemima Pancake Mix

Fail

Demand is soft, at -51.3% this quarter, so Aunt Jemima Pancake Mix is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£23K/yr24K searches / yr
90-day growth
-51.3%search demand this quarter
Competition
68%top-5 click share · 9 brands · 36 sellers

Flapen Score

Aunt Jemima Pancake Mix against its category

The dotted line is the Grocery average. Past it, Aunt Jemima Pancake Mix is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aunt Jemima Pancake Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aunt Jemima Pancake Mix 24K times last year and spent an estimated £23K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-51.3%
Conversion, latest week
10.8%
Market size, estimated
£23Ka year
Peak month
February2.7× the quietest month
Top search term
pancake syrup10K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £1.75 to £19.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.02 that is £902 to £2K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£1.75–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£902–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #239 within Baking Supplies. It carries 1,296 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
25.2%
Average rank
#239in Baking Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,296per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Aunt Jemima Pancake Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

36

Top-5 brand share

82%

Top 20: 89%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Aunt Jemima50%
  • Pearl Milling Company20%
  • --11%
  • Mrs. Butterworth's6%
  • Quaker4%
  • Sweet Freedom3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Aunt Jemima Pancake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Aunt Jemima Pancake Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pancake syrup10K/yr
  • aunt jemima pancake mix8K/yr
  • aunt jemima syrup4K/yr
  • aunt jemima1K/yr
  • aunt jemima pancake syrup365/yr

Reviews and returns

What reviews say buyers love and hate about Aunt Jemima Pancake Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall33%−0.07

This isn't MAPLE SYRUP

Advertised Vs Actual Product33%−0.06

This is not maple syrup. Not maple syrup. Just maple flavoured syrup

Flavor17%−0.01

not as flavourful as expected

Love

Taste-Overall36%+2.33

The best pancake syrup around

rich pancake syrup taste

Great taste

Baking17%+1.32

Bread is good everything is okay

Makes great pancakes

Love these pancakes remind me of being in America

Quality-Overall10%−0.05

Very good quality

Great product

Product is good

Flavor7%−0.01

Authentic flavours

Full of flavour

Love this especially with pancakes

Locally Manufactured7%−0.02

Great to get it here in the UK

this came up as being very very popular in the USA

FAQ

Common Aunt Jemima Pancake Mix questions

Answered from the same tracked data.