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Aunt Jemima Pancake Mix

Fail

Demand is soft, at -51.3% this quarter, so Aunt Jemima Pancake Mix is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£23K/yr24K searches / yr
90-day growth
-51.3%search demand this quarter
Competition
68%top-5 click share · 9 brands · 36 sellers

Flapen Score

Aunt Jemima Pancake Mix against its category

The dotted line is the Grocery average. Past it, Aunt Jemima Pancake Mix is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aunt Jemima Pancake Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aunt Jemima Pancake Mix 24K times last year and spent an estimated £23K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-51.3%
Conversion, latest week
10.8%
Market size, estimated
£23Ka year
Peak month
February2.7× the quietest month
Top search term
pancake syrup10K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £1.75 to £19.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.02 that is £902 to £2K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£1.75–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£902–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #239 within Baking Supplies. It carries 1,296 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
25.2%
Average rank
#239in Baking Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,296per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Aunt Jemima Pancake Mix products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

36

Est. top-5 brand share

82%

Top 20: 89%

Est. top-5 click share

68%

Top 20: 100%

Open market

7%

  • Aunt Jemima50%
  • Pearl Milling Company20%
  • --11%
  • Mrs. Butterworth's6%
  • Quaker4%
  • Sweet Freedom3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Aunt Jemima Pancake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Aunt Jemima Pancake Mix search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pancake syrup10K/yr
  • aunt jemima pancake mix8K/yr
  • aunt jemima syrup4K/yr
  • aunt jemima1K/yr
  • aunt jemima pancake syrup365/yr

Reviews and returns

What reviews say buyers love and hate about Aunt Jemima Pancake Mix

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Ingredients-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“This isn't MAPLE SYRUP”
A buyer, on “Ingredients-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Aunt Jemima Pancake Mix questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data