Skip to content

Au Vodka Marshmallow

Fail

The top 5 products take 100% of clicks, so Au Vodka Marshmallow is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£4K/yr6K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 11 sellers

Flapen Score

Au Vodka Marshmallow against its category

The dotted line is the Grocery average. Past it, Au Vodka Marshmallow is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Au Vodka Marshmallow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Au Vodka Marshmallow 6K times last year and spent an estimated £4K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
2.9%
Market size, estimated
£4Ka year
Peak month
December5.7× the quietest month
Top search term
au marshmallow vodka2K searches a year

02 · Price

A sale here is worth £23.93.

Listings sell for £23.93 on average, from £15.84 to £33.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £23.93 that is £0 to £2K a year per listing.

Average price
£23.93inside the $15 to $100 sweet spot
Price range
£15.84–£33.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #128 within Beer, Wine & Spirits. It carries 295 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
19.2%
Average rank
#128in Beer, Wine & Spirits
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Au Vodka Marshmallow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£663£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Au 7948%
  • Sweet Little29%
  • V Gallery12%
  • BrewDog10%

Demand

Au Vodka Marshmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Au Vodka Marshmallow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • au marshmallow vodka2K/yr
  • au vodka marshmallow2K/yr
  • au vodka toasted marshmallow889/yr
  • toasted marshmallow vodka844/yr
  • au marshmallow387/yr
  • au toasted marshmallow116/yr

Reviews and returns

What reviews say buyers love and hate about Au Vodka Marshmallow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%+2.45

This bottle didn't taste right at all

a bit fake aftertaste

Weird taste

Quality-Overall17%−0.10

Not the best

Flavor17%−0.10

Not the best flavour

Love

Taste-Overall50%+2.45

Amazing, such a great toffee taste, not overpowering just smooth and delicious

Amazing taste

Delicious

Alcohol Flavor25%+2.45

This is one of or is the best Marshmallow vodka available it is great on its own or in a cocktail

The best Marshmallow vodka on the market

Sweetness13%−0.01

Sweet,

FAQ

Common Au Vodka Marshmallow questions

Answered from the same tracked data.