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Au Toffee Vodka

Fail

The top 5 products take 100% of clicks, so Au Toffee Vodka is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£37K/yr28K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 18 sellers

Flapen Score

Au Toffee Vodka against its category

The dotted line is the Grocery average. Past it, Au Toffee Vodka is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Au Toffee Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Au Toffee Vodka 28K times last year and spent an estimated £37K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
5.0%
Market size, estimated
£37Ka year
Top search term
au toffee vodka9K searches a year

02 · Price

A sale here is worth £26.54.

Listings sell for £26.54 on average, from £17.61 to £32.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £26.54 that is £3K to £7K a year per listing.

Average price
£26.54inside the $15 to $100 sweet spot
Price range
£17.61–£32.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #72 within Beer, Wine & Spirits. It carries 1,553 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
3.1%
Average rank
#72in Beer, Wine & Spirits
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,553per listing
Listings tracked
3

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Au Toffee Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sweet Little78%
  • Au Vodka18%
  • THUNDER4%

Demand

Au Toffee Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 4.7× · 7 of 12 months tracked

Search terms

Top Au Toffee Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • au toffee vodka9K/yr
  • au sticky toffee vodka3K/yr
  • sticky toffee vodka4K/yr
  • sticky toffee au vodka3K/yr
  • au vodka toffee3K/yr
  • au vodka sticky toffee4K/yr
  • au sticky toffee2K/yr

Reviews and returns

What reviews say buyers love and hate about Au Toffee Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+1.08

Weird taste

This bottle didn't taste right at all

My husband also agreed that it didnt taste the same as previous bottles ordered

Flavor19%−0.04

Not the best flavour

Not much toffee flavour

Quality-Overall13%−0.03

Not the best

Bitter6%−0.02

a bitter after taste

Storage Temperature5%+0.33

I guess that because its frozen

Love

Taste-Overall41%+1.08

Amazing, such a great toffee taste, not overpowering just smooth and delicious

OMG this toffee vodka is the best

Excellent taste

Gifting Purpose19%+1.61

makes a lovely gift

This was birthday present for my son

Ice friendly - aroma - flavour - smoothness - gift ability - value for money

Flavor11%−0.04

impressive, warming taste and incredibly smooth flavour

Alcohol Flavor8%+1.21

OMG this toffee vodka is the best

AU vodka

Quality-Overall6%−0.03

Quality toffee vodka

FAQ

Common Au Toffee Vodka questions

Answered from the same tracked data.