Is au toffee vodka profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (37/100).

How competitive is the au toffee vodka niche?

3 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in au toffee vodka?

Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.4%.

What does it cost to enter the au toffee vodka niche?

Listings span £17.61–£32.02; the average listing price is £26.54 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.

au toffee vodka

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.54

avg listing price — sweet spot $15–$100

Price range

Incredible£17.61–£32.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,553

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£37K

£37K/yr · 28K searches

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, au toffee vodka is a £37K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

au toffee vodka market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: £27K–£33K; units × avg price
Conversion rate: 5.0%
Avg BSR: #72
Page quality: 0%
Prime: 67%
Sponsored: 67%
Out of stock: 3.1%
Avg brand age: 64 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sweet Little78%
Au Vodka18%
THUNDER4%

Demand

Weekly Amazon search volume, last 29 weeks — -39.9% search growth over the last 90 days.

Open Trend

Top au toffee vodka search terms

au toffee vodka9K/yr -44.0%6.0% conv.
au sticky toffee vodka3K/yr -24.6%7.9% conv.
sticky toffee vodka4K/yr -46.3%2.2% conv.
sticky toffee au vodka3K/yr -21.9%3.8% conv.
au vodka toffee3K/yr -30.3%4.2% conv.
au vodka sticky toffee4K/yr -61.2%3.4% conv.
au sticky toffee2K/yr -54.2%4.5% conv.

All search terms

Top au toffee vodka products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE

Sweet Little£29.983.1★6 rev

Au Vodka Sticky Toffee | Limited Edition | 70cl | Perfect For Seasonal Cocktails Or Savour Slowly Over Ice

Au Vodka£32.025.0★10 rev

Thunder Toffee Vodka - 5 x Distilled Flavoured Vodka Mixed with Toffee - Premium Vodka Made from All Natural Ingredients - 29.9% ABV - 70cl Bottle

THUNDER£17.614.8★4,643 rev

Newest

by launch date

Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE

Sweet Little£29.986 rev

8mo ago

Au Vodka Sticky Toffee | Limited Edition | 70cl | Perfect For Seasonal Cocktails Or Savour Slowly Over Ice

Au Vodka£32.0210 rev

8mo ago

Thunder Toffee Vodka - 5 x Distilled Flavoured Vodka Mixed with Toffee - Premium Vodka Made from All Natural Ingredients - 29.9% ABV - 70cl Bottle

THUNDER£17.614,643 rev

15y ago

What buyers say about au toffee vodka

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Amazing, such a great toffee taste, not overpowering just smooth and delicious”

Gifting Purpose19%

“makes a lovely gift”

Flavor11%

“impressive, warming taste and incredibly smooth flavour”

Alcohol Flavor8%

“OMG this toffee vodka is the best”

Quality-Overall6%

“Quality toffee vodka”

Sweetness2%

“it's just the right side of sweet”

What buyers complain about

Taste-Overall31%

“Weird taste”

Flavor19%

“Not the best flavour”

Quality-Overall13%

“Not the best”

Bitter6%

“a bitter after taste”

Storage Temperature5%

“I guess that because its frozen”

Ease Of Use5%

“is that the lid can be bit difficult to get off”

Common questions

Is au toffee vodka profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (37/100).
How competitive is the au toffee vodka niche?: 3 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in au toffee vodka?: Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.4%.
What does it cost to enter the au toffee vodka niche?: Listings span £17.61–£32.02; the average listing price is £26.54 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.