Atta
FailPrices span $0.75–$18.86, mostly outside the sweet spot, so Atta is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £115K/yr242K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 44 sellers
Flapen Score
Atta against its category
The dotted line is the Grocery average. Past it, Atta is stronger. Inside it, weaker.
Market
The Atta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Atta 242K times last year and spent an estimated £115K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £115Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- atta112K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £0.75 to £18.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.08 that is £5K to £7K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £0.75–£18.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Baking Supplies. It carries 1,038 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #361in Baking Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,038per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Atta products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elephant Atta Medium Chapatti Flour Atta | Medium Atta Flour | (10kg)
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 670
- Age
- 12y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 3y ago

Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago

Aashirvaad Atta Flour 10kg
- Price
- £15.24
- Rating
- 4.5/5
- Reviews
- 14,114
- Age
- 10y ago

East End Premium Gold Chapatti Atta 5kg
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10y ago
Trending
estimated 90-day click momentum
Elephant Atta Medium Chapatti Flour 10KG
- Price
- £8.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

KCS Whole Wheat Chakki Atta 10kg | Whole Wheat Flour | Stone Ground (Chakki Atta) | Soft & Fluffy Rotis | High Fibre Atta for Daily Use
- Price
- £13.14
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6mo ago

East End - Premium Gold Chakki Chapatti Flour - 10kg
- Price
- £18.27
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 5y ago

Aashirvaad Flour Atta 2kg | High in Fiber & Essential Nutrients | Ideal for Soft & Healthy Chapatis | No Added Preservatives | Perfect for Balanced Meals (Pack of 1)
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

East End Premium Gold Chapatti Atta 5kg
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10y ago
Newest
by launch date
KCS Whole Wheat Chakki Atta 10kg | Whole Wheat Flour | Stone Ground (Chakki Atta) | Soft & Fluffy Rotis | High Fibre Atta for Daily Use
- Price
- £13.14
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6mo ago

Aashirvaad Flour Atta 2kg | High in Fiber & Essential Nutrients | Ideal for Soft & Healthy Chapatis | No Added Preservatives | Perfect for Balanced Meals (Pack of 1)
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

East End Premium Gold Stone Ground Wholemeal 10kg
- Price
- £11.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Elephant Atta Medium Chapatti Flour 10KG
- Price
- £8.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
44
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 94%
Open market
9%
- ELEPHANT ATTA52%
- East End15%
- Aashirvaad13%
- Indus5%
- by Amazon4%
- Aashirwad3%
- Open — no brand owns it (6 brands, 9%)
Demand
Atta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Atta search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- atta112K/yr
- wheat flour25K/yr
- elephant atta20K/yr
- elephant atta 10kg14K/yr
- chapati flour18K/yr
- chakki atta12K/yr
- aata11K/yr
- east end chakki atta8K/yr
- atta 10kg6K/yr
- atta flour6K/yr
Reviews and returns
What reviews say buyers love and hate about Atta
We read the reviews and the return reasons for every product selling here.
“Funny taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atta questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









