atta
Skip itPrices mostly outside the sweet spot ($0.75–$18.86) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,038.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£115K£115K/yr · 242K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Price range
Bad£0.75–£18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, atta is a £115K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
atta market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £114K–£136K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
44
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
9%
- ELEPHANT ATTA52%
- East End15%
- Aashirvaad13%
- Indus5%
- by Amazon4%
- Aashirwad3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top atta search terms
- atta112K/yr
- wheat flour25K/yr
- elephant atta20K/yr
- elephant atta 10kg14K/yr
- chapati flour18K/yr
- chakki atta12K/yr
- aata11K/yr
- east end chakki atta8K/yr
- atta 10kg6K/yr
- atta flour6K/yr
Top atta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elephant Atta Medium Chapatti Flour Atta | Medium Atta Flour | (10kg)
ELEPHANT ATTA£6.714.5★670 rev
Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
ELEPHANT ATTA£3.244.3★319 rev
Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
ELEPHANT ATTA£2.534.4★178 rev
Aashirvaad Atta Flour 10kg
Aashirvaad£15.244.5★14,114 rev
East End Premium Gold Chapatti Atta 5kg
East End£8.244.5★87 rev
Newest
by launch date
KCS Whole Wheat Chakki Atta 10kg | Whole Wheat Flour | Stone Ground (Chakki Atta) | Soft & Fluffy Rotis | High Fibre Atta for Daily Use
Gharana Swaad Ka Khazaana£13.144 rev
Aashirvaad Flour Atta 2kg | High in Fiber & Essential Nutrients | Ideal for Soft & Healthy Chapatis | No Added Preservatives | Perfect for Balanced Meals (Pack of 1)
ONE STOP DEALERS£8.214 rev
by Amazon Plain Wheat Flour 1.5kg Great for for Baking
by Amazon£0.75733 rev
East End Premium Gold Stone Ground Wholemeal 10kg
East End£11.793 rev
Elephant Atta Medium Chapatti Flour 10KG
Iceland£8.070 rev
Trending
90-day click momentumElephant Atta Medium Chapatti Flour 10KG
Iceland£8.070.0★
KCS Whole Wheat Chakki Atta 10kg | Whole Wheat Flour | Stone Ground (Chakki Atta) | Soft & Fluffy Rotis | High Fibre Atta for Daily Use
Gharana Swaad Ka Khazaana£13.143.8★
East End - Premium Gold Chakki Chapatti Flour - 10kg
East End£18.274.4★
Aashirvaad Flour Atta 2kg | High in Fiber & Essential Nutrients | Ideal for Soft & Healthy Chapatis | No Added Preservatives | Perfect for Balanced Meals (Pack of 1)
ONE STOP DEALERS£8.214.7★
East End Premium Gold Chapatti Atta 5kg
East End£8.244.5★
What buyers say about atta
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Great for baking”
“Performance across standard applications has been consistently good”
“Good flour”
“Got the job done”
“The first thing I noticed was the texture and freshness”
“Great flour”
“doubles in size”
“Handy to have”
“nutty flavor that is far superior to standard supermarket options”
What buyers complain about
“Funny taste”
“lumps in it”
“Wasnt expecting the bag to be so small wont be buying it again ok for emergency”
“not the best”
“To expensive”
“Plain flour”
“doesnt smell like white flour”
“supposed to be not too much fine grinding of grains”
“poisonous pls avoid”
“all the family memebers fell sick”
Common questions
- Is atta profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the atta niche?
- 12 brands and 44 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in atta?
- Top complaints mined from reviews: Taste-Overall, Chunk/Clump/Collection, Size-Overall. The return rate is 0.1%.
- When does demand for atta peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the atta niche?
- Listings span £0.75–£18.86; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.