Atta
FailPrices span $0.75–$18.86, mostly outside the sweet spot, so Atta is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £115K/yr242K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 44 sellers
Flapen Score
Atta against its category
The dotted line is the Grocery average. Past it, Atta is stronger. Inside it, weaker.
Market
The Atta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Atta 242K times last year and spent an estimated £115K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £115Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- atta112K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £0.75 to £18.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.08 that is £5K to £7K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £0.75–£18.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Baking Supplies. It carries 1,038 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #361in Baking Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,038per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Atta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Elephant Atta Medium Chapatti Flour Atta | Medium Atta Flour | (10kg)
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 670
- Age
- 12y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 3y ago

Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago

Aashirvaad Atta Flour 10kg
- Price
- £15.24
- Rating
- 4.5/5
- Reviews
- 14,114
- Age
- 10y ago

East End Premium Gold Chapatti Atta 5kg
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10y ago
Trending
90-day click momentum
Elephant Atta Medium Chapatti Flour 10KG
- Price
- £8.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

KCS Whole Wheat Chakki Atta 10kg | Whole Wheat Flour | Stone Ground (Chakki Atta) | Soft & Fluffy Rotis | High Fibre Atta for Daily Use
- Price
- £13.14
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6mo ago

East End - Premium Gold Chakki Chapatti Flour - 10kg
- Price
- £18.27
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 5y ago

Aashirvaad Flour Atta 2kg | High in Fiber & Essential Nutrients | Ideal for Soft & Healthy Chapatis | No Added Preservatives | Perfect for Balanced Meals (Pack of 1)
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

East End Premium Gold Chapatti Atta 5kg
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 10y ago
Newest
by launch date
KCS Whole Wheat Chakki Atta 10kg | Whole Wheat Flour | Stone Ground (Chakki Atta) | Soft & Fluffy Rotis | High Fibre Atta for Daily Use
- Price
- £13.14
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6mo ago

Aashirvaad Flour Atta 2kg | High in Fiber & Essential Nutrients | Ideal for Soft & Healthy Chapatis | No Added Preservatives | Perfect for Balanced Meals (Pack of 1)
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

East End Premium Gold Stone Ground Wholemeal 10kg
- Price
- £11.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Elephant Atta Medium Chapatti Flour 10KG
- Price
- £8.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
44
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
9%
- ELEPHANT ATTA52%
- East End15%
- Aashirvaad13%
- Indus5%
- by Amazon4%
- Aashirwad3%
- Open — no brand owns it (6 brands, 9%)
Demand
Atta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Atta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- atta112K/yr
- wheat flour25K/yr
- elephant atta20K/yr
- elephant atta 10kg14K/yr
- chapati flour18K/yr
- chakki atta12K/yr
- aata11K/yr
- east end chakki atta8K/yr
- atta 10kg6K/yr
- atta flour6K/yr
Reviews and returns
What reviews say buyers love and hate about Atta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Funny taste
which is not good for taste
they tasted funny that at first I thought that was taste of soap
lumps in it
Solid chunks of flour
it did have a few bigger clumps
Wasnt expecting the bag to be so small wont be buying it again ok for emergency
not the best
To expensive
I think its expensive
Love
Very affordable
Good value
Excellent value
Great for baking
Excellent for flatbreads, pancakes, and general baking
Absolutely excellent makes wonderful bread
Performance across standard applications has been consistently good
Overall: This is an excellent everyday plain flour
Excellent Quality
Good flour
Delicious tasting cakes from this flour
Taste good
Got the job done
As expected
Just the same
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atta questions
Answered from the same tracked data.









