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Atta

Fail

Prices span $0.75–$18.86, mostly outside the sweet spot, so Atta is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£115K/yr242K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
49%top-5 click share · 12 brands · 44 sellers

Flapen Score

Atta against its category

The dotted line is the Grocery average. Past it, Atta is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Atta 242K times last year and spent an estimated £115K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
5.3%
Market size, estimated
£115Ka year
Peak month
January1.3× the quietest month
Top search term
atta112K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £0.75 to £18.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.08 that is £5K to £7K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£0.75–£18.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Baking Supplies. It carries 1,038 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#361in Baking Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,038per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Atta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

44

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

9%

  • ELEPHANT ATTA52%
  • East End15%
  • Aashirvaad13%
  • Indus5%
  • by Amazon4%
  • Aashirwad3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Atta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Atta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atta112K/yr
  • wheat flour25K/yr
  • elephant atta20K/yr
  • elephant atta 10kg14K/yr
  • chapati flour18K/yr
  • chakki atta12K/yr
  • aata11K/yr
  • east end chakki atta8K/yr
  • atta 10kg6K/yr
  • atta flour6K/yr

Reviews and returns

What reviews say buyers love and hate about Atta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.09

Funny taste

which is not good for taste

they tasted funny that at first I thought that was taste of soap

Chunk/Clump/Collection13%−0.10

lumps in it

Solid chunks of flour

it did have a few bigger clumps

Size-Overall8%−0.07

Wasnt expecting the bag to be so small wont be buying it again ok for emergency

Quality-Overall8%−0.03

not the best

Value For Money8%+0.59

To expensive

I think its expensive

Love

Value For Money25%+0.59

Very affordable

Good value

Excellent value

Baking14%+1.70

Great for baking

Excellent for flatbreads, pancakes, and general baking

Absolutely excellent makes wonderful bread

Quality-Overall12%−0.03

Performance across standard applications has been consistently good

Overall: This is an excellent everyday plain flour

Excellent Quality

Taste-Overall9%−0.09

Good flour

Delicious tasting cakes from this flour

Taste good

Advertised Vs Actual Product8%−0.06

Got the job done

As expected

Just the same

FAQ

Common Atta questions

Answered from the same tracked data.