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Atta

Fail

Prices span $0.75–$18.86, mostly outside the sweet spot, so Atta is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£115K/yr242K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
49%top-5 click share · 12 brands · 44 sellers

Flapen Score

Atta against its category

The dotted line is the Grocery average. Past it, Atta is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Atta 242K times last year and spent an estimated £115K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
5.3%
Market size, estimated
£115Ka year
Peak month
January1.3× the quietest month
Top search term
atta112K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £0.75 to £18.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.08 that is £5K to £7K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£0.75–£18.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Baking Supplies. It carries 1,038 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#361in Baking Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,038per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Atta products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

44

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 94%

Open market

9%

  • ELEPHANT ATTA52%
  • East End15%
  • Aashirvaad13%
  • Indus5%
  • by Amazon4%
  • Aashirwad3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Atta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Atta search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • atta112K/yr
  • wheat flour25K/yr
  • elephant atta20K/yr
  • elephant atta 10kg14K/yr
  • chapati flour18K/yr
  • chakki atta12K/yr
  • aata11K/yr
  • east end chakki atta8K/yr
  • atta 10kg6K/yr
  • atta flour6K/yr

Reviews and returns

What reviews say buyers love and hate about Atta

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
17%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Funny taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Atta questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data