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Astonish Stain Remover

Fail

The top 5 products take 100% of clicks, so Astonish Stain Remover is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£43K/yr65K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 44 sellers

Flapen Score

Astonish Stain Remover against its category

The dotted line is the Grocery average. Past it, Astonish Stain Remover is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astonish Stain Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Astonish Stain Remover 65K times last year and spent an estimated £43K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
11.2%
Market size, estimated
£43Ka year
Peak month
March1.4× the quietest month
Top search term
astonish stain remover12K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £2.06 to £10.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At £5.91 that is £15K to £18K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£2.06–£10.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,500–3,000
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Household Cleaners. It carries 1,016 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#90in Household Cleaners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,016per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Astonish Stain Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Astonish75%
  • HOCHSTE11%
  • Elbow Grease6%
  • STAR FASHION GLOBAL LTD4%
  • by Amazon4%

Demand

Astonish Stain Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Astonish Stain Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astonish stain remover12K/yr
  • cup cleaner11K/yr
  • astonish cup cleaner8K/yr
  • astonish clean and revive5K/yr
  • tea stain remover for cups6K/yr
  • astonish oxy active stain remover4K/yr
  • cup cleaner stain remover8K/yr
  • tea stain remover3K/yr
  • mug cleaner3K/yr
  • astonish cup clean3K/yr

Reviews and returns

What reviews say buyers love and hate about Astonish Stain Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength36%−0.08

the lid is very flimsy

Not very effective

Container not strong enough

Leak-Proof21%

was leaking when I opened the box with the contents of one of the containers spilling in the box

Beware of spillage

Allergies14%−0.03

As this powder is an irritant be careful

Ease Of Cleaning7%+2.44

I've tried endlessly using white vinegar and bicarbonate and still the mug isn't clean

Color Fading/Discoloration7%+0.07

Resulting in tarnished ceramic with brown staining and my annoyance

Love

Ease Of Cleaning28%+2.44

Clean and revive

Excellent cleaner

It will clean everything. within reason

Quality-Overall18%−0.02

Excellent product

It is very good quality

The product is acceptable

Value For Money14%+0.46

Really good value

Good value for money

value for money

Efficiency9%+0.45

Does the job

Very effective

Works really well

Product Condition8%+0.62

it is like new

And come out good as new

my flask looks brand new

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof70%█▅█▁▁▁

was leaking when I opened the box with the contents of one of the containers spilling in the box

Beware of spillage

Functionality-Overall20%▁▁▁▁▁█
Safety Standards10%▁█▁▁▁▁

FAQ

Common Astonish Stain Remover questions

Answered from the same tracked data.