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Astonish Mould and Mildew Remover

Fail

The top 5 brands take 100% of clicks, so Astonish Mould and Mildew Remover is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£68K/yr67K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
86%top-5 click share · 4 brands · 112 sellers

Flapen Score

Astonish Mould and Mildew Remover against its category

The dotted line is the Grocery average. Past it, Astonish Mould and Mildew Remover is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astonish Mould and Mildew Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Astonish Mould and Mildew Remover 67K times last year and spent an estimated £68K. All 4 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
14.0%
Market size, estimated
£68Ka year
Peak month
November2.2× the quietest month
Top search term
astonish mould and mildew remover54K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £2.81 to £13.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.19 that is £4K to £5K a year per listing.

Average price
£7.19under the $15 to $100 sweet spot
Price range
£2.81–£13.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #98 within Household Cleaners. It carries 1,605 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
11.8%
Average rank
#98in Household Cleaners
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,605per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Astonish Mould and Mildew Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Astonish70%
  • Pestshield16%
  • NORTHERNSCAPE12%
  • Cillit Bang1%

Demand

Astonish Mould and Mildew Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Astonish Mould and Mildew Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astonish mould and mildew remover54K/yr
  • astonish mould and mildew blaster6K/yr
  • astonish mould5K/yr
  • astonish mould and mildew3K/yr

Reviews and returns

What reviews say buyers love and hate about Astonish Mould and Mildew Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%+0.75

Smell= a little strong

It doesn't leave a chemical smell

Smells slightly

Value For Money11%−0.03

Too expensive

Complete waste of money

Get to supermarket better price

Functionality-Overall9%−0.12

Didn't work

Doesn't work

Didnt work for me

Leak-Proof7%

leaked out of bottle

Leaky heads always

Bottle had leaked into polythene wrapping

Ease Of Cleaning7%+0.56

Very little black mould seemed to rinse off

Mould no more removed easily

a scrubbing brush made almost no difference

Love

Quality-Overall19%−0.06

Excellent product

Excellent kit

Reviews good

Value For Money14%−0.03

Good value for money

Great value

Great product, good price

Efficiency12%+0.81

effective

Works well

Works like magic

Ease Of Cleaning12%+0.56

Good for cleaning moulds

Quick clean

Best cleaning products

Advertised Vs Actual Product8%+0.83

Works as it says

Does exactly as stated

Item as pictured and described

Return

0.1% Return rate 52% Fixable by listing

Advertised Vs Actual Product47%▃▄▄▇▅█
Leak-Proof14%█▃▆▁▅▆

leaked out of bottle

Leaky heads always

Bottle had leaked into polythene wrapping

Spray/Flow5%█▄▁▁▆▁
Stain Resistance4%█▁▁▁▁▁

It bleaches

left it to soak into badly stained wallpaper for a good few hours

Value For Money4%▁▁▅█▁▁

Too expensive

Complete waste of money

Get to supermarket better price

FAQ

Common Astonish Mould and Mildew Remover questions

Answered from the same tracked data.