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Astonish Mould and Mildew Remover

Fail

The top 5 brands take 100% of clicks, so Astonish Mould and Mildew Remover is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£68K/yr67K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
86%top-5 click share · 4 brands · 112 sellers

Flapen Score

Astonish Mould and Mildew Remover against its category

The dotted line is the Grocery average. Past it, Astonish Mould and Mildew Remover is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astonish Mould and Mildew Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Astonish Mould and Mildew Remover 67K times last year and spent an estimated £68K. All 4 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
14.0%
Market size, estimated
£68Ka year
Peak month
November2.2× the quietest month
Top search term
astonish mould and mildew remover54K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £2.81 to £13.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.19 that is £4K to £5K a year per listing.

Average price
£7.19under the $15 to $100 sweet spot
Price range
£2.81–£13.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #98 within Household Cleaners. It carries 1,605 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
11.8%
Average rank
#98in Household Cleaners
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,605per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Astonish Mould and Mildew Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

112

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Astonish70%
  • Pestshield16%
  • NORTHERNSCAPE12%
  • Cillit Bang1%

Demand

Astonish Mould and Mildew Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Astonish Mould and Mildew Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • astonish mould and mildew remover54K/yr
  • astonish mould and mildew blaster6K/yr
  • astonish mould5K/yr
  • astonish mould and mildew3K/yr

Reviews and returns

What reviews say buyers love and hate about Astonish Mould and Mildew Remover

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Smell”
0.1%of orders come back
“Smell= a little strong”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Astonish Mould and Mildew Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data