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Aspall Cider

Aspall Cider shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 13Growth 74Conversion 80Competition 33Returns 99Price range 66Avg price 85Brand share 19Review moat 84Quality gap 60
This niche Category average

Is Aspall Cider profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aspall Cider is a £53K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 56/100.

Aspall Cider: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +59.1% over the last 90 days and 8.3% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr4K
Search volume / yr+59.1%34K
Conversion rate8.3%
Avg price£18.87

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 24
Top-5 product click share65%
Open market8%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement18%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews322

Top Aspall Cider products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

24

Top-5 brand share

92%

Top 20: 95%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Aspall82%
  • --5%
  • Westons3%
  • Target Darts3%
  • Inch's2%
  • RoxleyLtd2%
  • Open — no brand owns it (1 brand, 3%)

Aspall Cider demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR8.3%Products17Brands7Top 5 Brands92%OOS Rate19.2%Rating4.4★Reviews322Avg BSR#169
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 3.5×

What reviews say buyers love and hate about Aspall Cider

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money27%

Well Priced on Amazon

Taste-Overall21%

Fantastic cider you can really taste the apples

Quality-Overall14%

Lovely set of darts

Alcohol Flavor12%

Great product, love the cider

Flavor8%

A deeply smooth fruity flavour

What buyers complain about

87% of reviews
Value For Money40%

make for an expensive drink

Taste-Overall8%

Tasted completely artificial

Durability8%

Great as always shame it only lasted 2 days

Quality-Overall8%

Poor quality

Leak-Proof8%

Turned up all smashed bottles and leaked everywhere

Aspall Cider return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition
33%
2Shape/Style
33%
3Size-Overall
33%

Common Aspall Cider questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aspall Cider 56/100 on Amazon United Kingdom — Worth a look. The niche generates £53K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +59.1% over the last 90 days.
Search demand for Aspall Cider on Amazon United Kingdom peaks in Jun–Dec, where the busiest month runs 3.5× the quietest.