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56

aspall cider

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 74Conversion 80Competition 33Returns 99Price range 66Avg price 85Brand share 19Review moat 84Quality gap 60

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£18.87

avg listing price — sweet spot $15–$100

Review moat

Great321.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+59.1%

90-day search growth — must beat 0% to launch

Price range

Good£2.16–£40.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£53K

£53K/yr · 34K searches

According to Flapen's Amazon United Kingdom niche tracking, aspall cider is a £53K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

aspall cider market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£57K–£75K
units × avg price
Conversion rate
8.3%
Avg BSR
#169
Page quality
0%
Prime
65%
Sponsored
18%
Out of stock
19.2%
Avg brand age
71 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

24

Top-5 brand share

92%

Top 20: 95%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Aspall82%
  • --5%
  • Westons3%
  • Target Darts3%
  • Inch's2%
  • RoxleyLtd2%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 3.5×

Top aspall cider products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£11K30%£16K40%£21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about aspall cider

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Well Priced on Amazon”

Taste-Overall21%

“Fantastic cider you can really taste the apples”

Quality-Overall14%

“Lovely set of darts”

Alcohol Flavor12%

“Great product, love the cider”

Flavor8%

“A deeply smooth fruity flavour”

Bitter4%

“Really refreshing, not too bitter not too sweet, nice ABR % and value for money”

Freshness4%

“Nice refreshing drink”

Ease Of Use2%

“Go easy with it”

Grip2%

“suit my grip”

Advertised Vs Actual Product2%

“Just what my grandson wanted”

What buyers complain about

Value For Money40%

“make for an expensive drink”

Taste-Overall8%

“Tasted completely artificial”

Durability8%

“Great as always shame it only lasted 2 days”

Quality-Overall8%

“Poor quality”

Leak-Proof8%

“Turned up all smashed bottles and leaked everywhere”

Weight Heavy8%

“absolutly disgusted,whats rmerong was it to heavy for him”

Ease Of Cleaning3%

“Disappointed as I bought to drink not clean up after”

Alcohol Content3%

“Alcohol strength questionable”

Top return reasons

Product Condition33%
Shape/Style33%
Size-Overall33%

Common questions

Is aspall cider profitable to sell on Amazon United Kingdom?
The niche generates £53K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +59.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the aspall cider niche?
7 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in aspall cider?
Top complaints mined from reviews: Value For Money, Taste-Overall, Durability. The return rate is 0.2%.
When does demand for aspall cider peak?
Demand peaks in Jun–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the aspall cider niche?
Listings span £2.16–£40.02; the average listing price is £18.87 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.