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Aspall Cider

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $53K a year here, so Aspall Cider is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£53K/yr34K searches / yr
90-day growth
+59.1%search demand this quarter
Competition
65%top-5 click share · 7 brands · 24 sellers

Flapen Score

Aspall Cider against its category

The dotted line is the Grocery average. Past it, Aspall Cider is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aspall Cider market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aspall Cider 34K times last year and spent an estimated £53K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+59.1%
Conversion, latest week
8.3%
Market size, estimated
£53Ka year
Peak month
December3.5× the quietest month
Top search term
aspall cider28K searches a year

02 · Price

A sale here is worth £18.87.

Listings sell for £18.87 on average, from £2.16 to £40.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.87 that is £2K to £5K a year per listing.

Average price
£18.87inside the $15 to $100 sweet spot
Price range
£2.16–£40.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #169 within Beer, Wine & Spirits. It carries 322 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
65%
Out of stock, average day
19.2%
Average rank
#169in Beer, Wine & Spirits
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Aspall Cider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

24

Top-5 brand share

92%

Top 20: 95%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Aspall82%
  • --5%
  • Westons3%
  • Target Darts3%
  • Inch's2%
  • RoxleyLtd2%
  • Open — no brand owns it (1 brand, 3%)

Demand

Aspall Cider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 3.5×

Reviews and returns

What reviews say buyers love and hate about Aspall Cider

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.03

make for an expensive drink

now unable to buy at the cheaper price

its getting very expensive

Taste-Overall8%+1.77

Tasted completely artificial

Durability8%+0.38

Great as always shame it only lasted 2 days

Quality-Overall8%−0.14

Poor quality

Really poor quality

Leak-Proof8%

Turned up all smashed bottles and leaked everywhere

Love

Value For Money27%−0.03

Well Priced on Amazon

Absolutely brilliant what a bargain

Good value for money

Taste-Overall21%+1.77

Fantastic cider you can really taste the apples

Great taste

Great tasting product

Quality-Overall14%−0.14

Lovely set of darts

Seriously good quality

Well known brand

Alcohol Flavor12%+0.93

Great product, love the cider

Great quality traditional cider at a very reasonable price

Lovely drink

Flavor8%+0.51

A deeply smooth fruity flavour

Nice apple flavour

lovely strong cider

Return

0.2% Return rate 67% Fixable by listing

Product Condition33%█▁▁▁▁▁
Shape/Style33%▁▁█▁▁▁
Size-Overall33%█▁▁▁▁▁

FAQ

Common Aspall Cider questions

Answered from the same tracked data.