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Ashwagandha Tea

Fail

Shoppers spend only $31K a year here, so Ashwagandha Tea is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£31K/yr47K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 18 sellers

Flapen Score

Ashwagandha Tea against its category

The dotted line is the Grocery average. Past it, Ashwagandha Tea is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ashwagandha Tea 47K times last year and spent an estimated £31K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
6.0%
Market size, estimated
£31Ka year
Peak month
February2.2× the quietest month
Top search term
ashwagandha tea25K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £4.69 to £32.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.97 that is £0 to £1K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£4.69–£32.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #468 within Tea. It carries 1,149 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#468in Tea
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,149per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ashwagandha Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

7%

  • VAHDAM34%
  • Nutra Tea23%
  • Tea People16%
  • Yogi12%
  • AUSHA4%
  • REPLANTEA Cuidamos tu Naturaleza4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Ashwagandha Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Ashwagandha Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha tea25K/yr
  • vahdam tea13K/yr
  • ashwagandha tea bags5K/yr
  • vahdam4K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall11%−0.13

Very disappointed in the reports of independent third party testing showing that this product has almost zero active ingredient

Low quality, much lower amount of active ingredient than stated

Ingredients have changed

Dosage10%−0.11

Apparently it very under dosed someone did some testing its a waste of money check on YT

Definitely not dosed as advertised

Not enough to be clinically effective at all

Taste-Overall9%+0.77

I thought they tasted gross

Doesnt taste the same

it tastes awful

Advertised Vs Actual Product6%−0.05

misleading

its label is false advertising

False advertising

Value For Money6%+0.34

Extremely expensive

Expensive

a bit pricey

Love

Taste-Overall20%+0.77

Great tasting tea

Love the taste

Great tea

Quality-Overall14%+1.17

Excellent product

appears to be well made

Good quality tea

Sleep Quality6%+0.18

Great for sleep

Good solid sleep

slept so well

Stress/Anxiety6%+0.32

calming daily stressors

Good to reduce stress

Less stressed

Flavor5%+0.20

Great flavour

Interesting Flavour

berry flavour

Return

0.0% Return rate 0% Fixable by listing

Certifications100%▁▁█▁▁▁

FAQ

Common Ashwagandha Tea questions

Answered from the same tracked data.