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Ashwagandha Powder

Fail

Demand is soft, at -22.7% this quarter, so Ashwagandha Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£85K/yr66K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
69%top-5 click share · 9 brands · 16 sellers

Flapen Score

Ashwagandha Powder against its category

The dotted line is the Grocery average. Past it, Ashwagandha Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ashwagandha Powder 66K times last year and spent an estimated £85K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
11.2%
Market size, estimated
£85Ka year
Peak month
October1.5× the quietest month
Top search term
ashwagandha powder50K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £4.37 to £22.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.57 that is £3K to £6K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£4.37–£22.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #80 within Herbs, Spices & Seasonings. It carries 691 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#80in Herbs, Spices & Seasonings
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ashwagandha Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • MySuperfoods35%
  • HANDPICK21%
  • AUSHA13%
  • Ecoveda8%
  • Yin & Yang Superfoods6%
  • TheHealthyTree Company6%
  • Open — no brand owns it (3 brands, 12%)

Demand

Ashwagandha Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ashwagandha Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha powder50K/yr
  • ashwagandha powder organic10K/yr
  • organic ashwagandha powder6K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage14%−0.11

Apparently it very under dosed someone did some testing its a waste of money check on YT

Definitely not dosed as advertised

Not enough to be clinically effective at all

Ingredients-Overall14%−0.11

Ingredients have changed

Low quality, much lower amount of active ingredient than stated

Very disappointed in the reports of independent third party testing showing that this product has almost zero active ingredient

Advertised Vs Actual Product8%−0.04

misleading

its label is false advertising

False advertising

Side Effects7%−0.05

After taking these for a few day I was experiencing really bad pain in my abdomen

I think they can actually cause the opposite effect or makes symptoms worse

no positive effects either

Sleep Quality7%+0.42

Disrupted sleep

Didn't help with Sleep

I stopped feeling sleepy

Love

Quality-Overall22%+1.50

Well-Balanced Supplement with Quality Ingredients

appears to be well made

Excellent product

Sleep Quality11%+0.42

Great for sleep

slept so well

Good solid sleep

Stress/Anxiety11%+0.53

calming daily stressors

Less stressed

Good to reduce stress

Value For Money8%+0.61

Good Value for money

Good price

It's worth it

Ease Of Chewing/Swallowing5%+0.19

Easy to swallow

Easy to swallow with glass of water decent size supplement felt these worked pretty quickly highly recommend

The capsules are easy enough to take

Return

0.1% Return rate 0% Fixable by listing

Certifications100%▁▁█▁▁▁

FAQ

Common Ashwagandha Powder questions

Answered from the same tracked data.