Ashwagandha Powder
FailDemand is soft, at -22.7% this quarter, so Ashwagandha Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £85K/yr66K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 16 sellers
Flapen Score
Ashwagandha Powder against its category
The dotted line is the Grocery average. Past it, Ashwagandha Powder is stronger. Inside it, weaker.
Market
The Ashwagandha Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ashwagandha Powder 66K times last year and spent an estimated £85K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £85Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- ashwagandha powder50K searches a year
02 · Price
A sale here is worth £11.57.
Listings sell for £11.57 on average, from £4.37 to £22.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.57 that is £3K to £6K a year per listing.
- Average price
- £11.57under the $15 to $100 sweet spot
- Price range
- £4.37–£22.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #80 within Herbs, Spices & Seasonings. It carries 691 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #80in Herbs, Spices & Seasonings
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 691per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ashwagandha Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MySuperfoods Organic Ashwagandha Root 200g | Vegan | Gluten Free | Non-GMO | Superfood
- Price
- £7.12
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 4y ago

HANDPICK Ashwagandha Root Powder (200g/7oz) Withania Somnifera | Finest Grade A Root Powder | Non-GMO Vegan & Raw from India | Packed in Resealable Zip Lock Pouch
- Price
- £4.81
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 1y ago

Ecoveda Organic Ashwagandha Root Powder 100 g Pure Withania Somnifera
- Price
- £4.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8mo ago

Organic Ashwagandha Powder 500g | Adaptogen | Vegan
- Price
- £14.11
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 2y ago

Organic Ashwagandha Powder - Raw Vegan Ashwagandha Root Powder by TheHealthyTree Company - Certified Organic Natural Stress Relief and Energy Support (250g)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 9y ago
Trending
90-day click momentum
Ecoveda Organic Ashwagandha Root Powder 100 g Pure Withania Somnifera
- Price
- £4.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8mo ago

Ausha Organic Ashwagandha Powder 500g - for Stress and Anxiety Relief Energy Sleep Aid - UK Certified Organic by Soil Association - Source of Vitamins and Minerals - Adaptogen
- Price
- £11.73
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 7y ago

Organic Ashwagandha Powder 250g - UK Certified Organic by Soil Association - Withanolides Stress and Anxiety Relief Energy Sleep Aid - Add to Juices Smoothies Water
- Price
- £7.38
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 8y ago

MySuperfoods Organic Ashwagandha Root 1Kg | Vegan | Gluten Free | Non-GMO | Superfood
- Price
- £22.23
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 4y ago

Ashwagandha KSM 66 Complex 3000mg Enhanced with L-Tryptophan & Vitamin B6 (2 Month Supply) Ashwagandha High Strength Capsules with 250mg Extract (Not Gummies or Powder) - Vegan UK Made
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 6,943
- Age
- 3y ago
Newest
by launch date
Ecoveda Organic Ashwagandha Root Powder 100 g Pure Withania Somnifera
- Price
- £4.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8mo ago

HANDPICK Ashwagandha Root Powder (200g/7oz) Withania Somnifera | Finest Grade A Root Powder | Non-GMO Vegan & Raw from India | Packed in Resealable Zip Lock Pouch
- Price
- £4.81
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 1y ago

Organic Ashwagandha Powder 500g | Adaptogen | Vegan
- Price
- £14.11
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 2y ago

MySuperfoods Organic Ashwagandha Root 500g | Vegan | Gluten Free | Non-GMO | Superfood
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 3y ago

Ashwagandha KSM 66 Complex 3000mg Enhanced with L-Tryptophan & Vitamin B6 (2 Month Supply) Ashwagandha High Strength Capsules with 250mg Extract (Not Gummies or Powder) - Vegan UK Made
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 6,943
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
12%
- MySuperfoods35%
- HANDPICK21%
- AUSHA13%
- Ecoveda8%
- Yin & Yang Superfoods6%
- TheHealthyTree Company6%
- Open — no brand owns it (3 brands, 12%)
Demand
Ashwagandha Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Ashwagandha Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ashwagandha powder50K/yr
- ashwagandha powder organic10K/yr
- organic ashwagandha powder6K/yr
Reviews and returns
What reviews say buyers love and hate about Ashwagandha Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Apparently it very under dosed someone did some testing its a waste of money check on YT
Definitely not dosed as advertised
Not enough to be clinically effective at all
Ingredients have changed
Low quality, much lower amount of active ingredient than stated
Very disappointed in the reports of independent third party testing showing that this product has almost zero active ingredient
misleading
its label is false advertising
False advertising
After taking these for a few day I was experiencing really bad pain in my abdomen
I think they can actually cause the opposite effect or makes symptoms worse
no positive effects either
Disrupted sleep
Didn't help with Sleep
I stopped feeling sleepy
Love
Well-Balanced Supplement with Quality Ingredients
appears to be well made
Excellent product
Great for sleep
slept so well
Good solid sleep
calming daily stressors
Less stressed
Good to reduce stress
Good Value for money
Good price
It's worth it
Easy to swallow
Easy to swallow with glass of water decent size supplement felt these worked pretty quickly highly recommend
The capsules are easy enough to take
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashwagandha Powder questions
Answered from the same tracked data.









