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Ashwagandha Powder

Fail

Demand is soft, at -22.7% this quarter, so Ashwagandha Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£85K/yr66K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
69%top-5 click share · 9 brands · 16 sellers

Flapen Score

Ashwagandha Powder against its category

The dotted line is the Grocery average. Past it, Ashwagandha Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ashwagandha Powder 66K times last year and spent an estimated £85K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
11.2%
Market size, estimated
£85Ka year
Peak month
October1.5× the quietest month
Top search term
ashwagandha powder50K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £4.37 to £22.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.57 that is £3K to £6K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£4.37–£22.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #80 within Herbs, Spices & Seasonings. It carries 691 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#80in Herbs, Spices & Seasonings
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ashwagandha Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

12%

  • MySuperfoods35%
  • HANDPICK21%
  • AUSHA13%
  • Ecoveda8%
  • Yin & Yang Superfoods6%
  • TheHealthyTree Company6%
  • Open — no brand owns it (3 brands, 12%)

Demand

Ashwagandha Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ashwagandha Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ashwagandha powder50K/yr
  • ashwagandha powder organic10K/yr
  • organic ashwagandha powder6K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Dosage”
0.1%of orders come back
“Apparently it very under dosed someone did some testing its a waste of money check on YT”
A buyer, on “Dosage”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ashwagandha Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data